… Within this context and informed by analysis of the literature, this paper aims to reflect on
the extent to which ideas of going green and going smart are converging or diverging from the …

… We conclude that going green feels good because it elicits meaning. … Why would
people report that going green feels good, given that such actions often require more effort or …

Purpose – The purpose of this paper is to examine the conditions under which US consumers,
known for their “green” skepticism, are more (less) likely to respond favorably to a firm's …

A survey explores factors that lead to consumers' ambivalent attitudes about green products
and buying green products. An experiment further tests the moderating influence of this …

This study addresses the dynamics of the issue space in multiparty systems by examining to
what extent, and under what conditions, parties respond to the issue ownership of other …

This article draws on 40 in‐depth semi‐structured interviews of three groups of people who
restrict their consumption in various ways: voluntary simplifiers, religious environmentalists, …

… familiar) scenario for business: one greener option is more expensive, and the financial
gains associated with it are insufficient to justify it on the grounds of profitability – ‘going green’ …

Companies may lower their cost of capital by becoming more environmentally friendly,
according to a study of 327 companies from 1987 to 1994. The betas of these companies, which …

Purpose – The paper seeks to explore whether women entrepreneurs may be more engaged
with green issues than their male counterparts. The study was undertaken to add to our …

Why do people purchase proenvironmental “green” products? We argue that buying such
products can be construed as altruistic, since green products often cost more and are of lower …