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Beer

  • 1985
  • R
  • 1h 22m
IMDb RATING
5.3/10
795
YOUR RATING
Beer (1985)
An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.
Play trailer4:55
1 Video
16 Photos
ParodySatireComedy

Desperate to keep an account from a financially-ailing brewery, an advertising firm concocts a macho ad campaign centered on three losers who inadvertently prevent a robbery at a bar.Desperate to keep an account from a financially-ailing brewery, an advertising firm concocts a macho ad campaign centered on three losers who inadvertently prevent a robbery at a bar.Desperate to keep an account from a financially-ailing brewery, an advertising firm concocts a macho ad campaign centered on three losers who inadvertently prevent a robbery at a bar.

  • Director
    • Patrick Kelly
  • Writer
    • Allan Weisbecker
  • Stars
    • Loretta Swit
    • Rip Torn
    • Kenneth Mars
  • See production info at IMDbPro
  • IMDb RATING
    5.3/10
    795
    YOUR RATING
    • Director
      • Patrick Kelly
    • Writer
      • Allan Weisbecker
    • Stars
      • Loretta Swit
      • Rip Torn
      • Kenneth Mars
    • 12User reviews
    • 9Critic reviews
  • See production info at IMDbPro
  • Videos1

    Trailer
    Trailer 4:55
    Trailer

    Photos16

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    Top cast55

    Edit
    Loretta Swit
    Loretta Swit
    • B.D. Tucker
    Rip Torn
    Rip Torn
    • Buzz Beckerman
    Kenneth Mars
    Kenneth Mars
    • A.J. Norbecker
    David Alan Grier
    David Alan Grier
    • Elliott Morrison
    William Russ
    William Russ
    • Merle Draggett
    Saul Stein
    Saul Stein
    • Frankie Falcone
    Peter Michael Goetz
    Peter Michael Goetz
    • Harley Feemer
    David Wohl
    • Stanley Dickler
    Dick Shawn
    Dick Shawn
    • Talk Show Host
    Renn Woods
    Renn Woods
    • Mary Morrison
    • (as Ren Woods)
    A.C. Peterson
    A.C. Peterson
    • Thief
    • (as Alar Aedma)
    William Mooney
    • Newscaster
    Robert Wolberg
    • Smythe
    Gerald Vichi
    • Bartender Freddie
    Maurice Shrog
    • Bartender Eddie
    Ray O'Connor
    • Martin
    David Lipman
    David Lipman
    • Ernie
    Donald Acree
    • Michael Morrison
    • Director
      • Patrick Kelly
    • Writer
      • Allan Weisbecker
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews12

    5.3795
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    Featured reviews

    1jkutras

    Waste of time.

    Watched this piece ONDEMAND because the description was kind of outlandish. This film stinks of cocaine, the opening scene alone must have cost at least five figures in blow to film. This is a racist, homophobic piece of garbage that plods along for a good 1hr and 22mins with absolutely no direction. I am a little confused on how this has good reviews here. I won't bother telling you the plot line because as far as I can tell there is no plot. I'm pretty sure everyone showed up to the set everyday did giant lines, dressed Loretta Switt in plunging necklines to show as much flapjack breastage as possible and yelled action; letting the cast improvise in a cocaine frenzy. Much like real beer this movie nearly caused my liver to fail half way through. Save your money, and watch 'Strange Brew' instead.
    mpenman

    It has aged pretty well

    I caught this when it first came out, and considered it a lame-ass attempt at Brooks-style humor.

    Just rented it for a buck yesterday, and it actually turned out to be halfway funny. Just getting to see some old *real* beer commercials was worth a point, and Loretta Swit showing off her withered dugs via various plunging necklines gained it another. Dick Shawn and A.J. Mars are always great (especially that final "sensitive" commercial). And seeing David Alan Grier get in some practice for his later "In Living Color" bits was keen.

    I give it 6 out of 10.
    10Charles_Bronson

    A classic

    I recently learned of the classic that is 'Beer'. The day I was born was when this movie was released in theatres...and up until about 2 months ago, I never even knew this movie existed. It's funny as hell. Rip Torn alone makes this movie worth watching. A nice little cast, an interesting story and loads of laughs await you when you watch 'Beer'.

    Best part is when David Alan Grier tries to be 'black enough' to his son. It cracks me up every time I see that part. Forget about this review...go rent the movie or buy it on video. Well worth the money.
    farnum

    A fine film

    I think this movie is really funny. Especially the part where all the guys get drunk at the bar. Its so funny because its true! This is the best work that Loretta Swit has done since A*F*T*E*R*M*A*S*H. Everyone should get a case of Norbeckers, and sit down and enjoy some "Beer"!
    6gavin6942

    A Great 1980s Comedy -- Needs A Comeback!

    An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.

    There is much to be said about the world of advertising, especially with beer. It could be parodied and satirized, and they made a solid attempt at it here. Although now thirty years old, it is interesting to see that the ideas depicted in this film have not really changed.

    I loved the little kid with the ghetto blaster -- it is so 1980s! And then his father saying, "I have worked my whole life to keep big radios off your shoulders." This works well with the scenes not much later with David Alan Grier trying to be stereotypically black. Humor that is racial without being racist always makes me smile, and I think they nailed it.

    Oh, and then there is Rip Torn. While he does not get as much screen time as he should -- and is not as weird here as he is in such films as "Dodgeball" -- you cannot go wrong with him showing up!

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    Related interests

    Bill Pullman, John Candy, Joan Rivers, Daphne Zuniga, and Lorene Yarnell Jansson in Spaceballs (1987)
    Parody
    Peter Sellers in Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb (1964)
    Satire
    Will Ferrell in Anchorman: The Legend of Ron Burgundy (2004)
    Comedy

    Storyline

    Edit

    Did you know

    Edit
    • Trivia
      Sandra Bernhard was fired and replaced by Loretta Swit.
    • Quotes

      Elliott Morrison: [his son sees him Moonwalking in the living room] What'chu want, nigga?

      Michael Morrison: Daddy!

      [runs off, crying]

      Elliott Morrison: Dad was just playing, son!

    • Alternate versions
      In the TV version, the video of the comedy of the stand up comedian that Elliot watches is toned down compared to the theatrical version.
    • Connections
      Referenced in Clerks (1994)
    • Soundtracks
      Tons of Beer
      Performed by B. Willie Smith Band

      Composed by Jerry Connolly

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    FAQ14

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    Details

    Edit
    • Release date
      • August 30, 1985 (United States)
    • Country of origin
      • United States
    • Language
      • English
    • Also known as
      • The Selling of America
    • Filming locations
      • Nevada, USA
    • Production company
      • Orion Pictures
    • See more company credits at IMDbPro

    Tech specs

    Edit
    • Runtime
      • 1h 22m(82 min)
    • Color
      • Color
    • Aspect ratio
      • 1.85 : 1

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