Schema Design’s cover photo
Schema Design

Schema Design

Design Services

Seattle, Washington 1,304 followers

Intelligent Interfaces for Frontier Technologies.

About us

Schema is a design and technology firm pioneering the next generation of intelligent interfaces for frontier technologies. We transform complex data into breakthrough tools and experiences that empower people to make informed decisions and take action. With deep expertise in design engineering and human-centered design, we deliver solutions that bridge the gap between emerging technologies and real-world applications. We partner with multidisciplinary teams in forward-thinking organizations, creating shared spaces for discovery and co-creation. Our process emphasizes dialogue, prototyping, and iteration to create innovative solutions that are meaningful, intuitive, and impactful. Let’s build the future of intelligent interfaces together.

Website
https://www.schemadesign.com
Industry
Design Services
Company size
11-50 employees
Headquarters
Seattle, Washington
Type
Partnership
Founded
2012
Specialties
Information Design, Interaction Design, Data Visualization, Media Installation, Design Strategy, Design Research, UX Design, AI, AR/VR, and Experience Design

Locations

Employees at Schema Design

Updates

  • View organization page for Schema Design

    1,304 followers

    In our latest Q&A, we spoke with Rogayeh Tabrizi, PhD, author of Behavioral AI, and strategist Tom Bassett, about how behavioral economics, game theory, and design can shape more human-aware AI systems. Hosted by Schema’s Sumin Chou, the conversation explores how trust, context, and emotion are essential to the future of intelligent interfaces.

  • Our founder Christian Marc Schmidt explores a critical challenge for designers in the AI era: building trust. Designing for AI fundamentally shifts our role as designers. We’re no longer crafting static interfaces—we’re designing behaviors. And with indeterminate outcomes, trust emerges from stability—how consistently AI interprets user intent over time. Christian’s latest piece draws on data visualization principles to chart a path forward for building AI experiences where trust isn’t an afterthought, but the core design objective.

    In the era of AI, trust is the currency. We can no longer tell if images are AI-generated. Language models confidently hallucinate facts that don’t exist. And generated outputs are inherently inconsistent—the same prompt yields different results each time. Data visualization has grappled with these questions for a long time. How do you make something that’s inherently constructed feel trustworthy? How do you show complexity without overwhelming? How do you empower people to draw their own conclusions? In this piece, I explore how eight principles from data visualization can help us design AI-native experiences that people can actually trust. Read the article: https://lnkd.in/g3x4nSns #AI #DesignThinking #DataVisualization #Trust

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  • Beyond the chatbot: Seven interaction models for human-AI collaboration 🤖🤝 While most AI interfaces today follow the familiar ask-and-respond pattern, we’re pioneering a different approach—one where AI works alongside users as a collaborative partner. Our latest article introduces seven distinct “lenses” that form the foundation of Intelligent Interfaces—from collaborative canvases and intelligent workflows to explorable knowledge landscapes and embodied AI partners. We think of these lenses as the building blocks for a new paradigm where humans and AI achieve outcomes neither could reach alone. We also offer hands-on workshops for teams looking to apply these concepts to real projects. What becomes possible when we design AI as a true partner? #IntelligentInterfaces #AI #HumanAICollaboration #DesignThinking #FrontierTechnologies

    Design is at an inflection point. In the era of AI, we’re shifting from crafting static interfaces to choreographing behaviors. We’re designing how humans and AI work together. Most AI interfaces today follow the familiar chatbot pattern: ask, respond, repeat. But this barely scratches the surface of what”s possible when we treat AI as a true collaborative partner. In this latest piece, I introduce seven interaction models that form the foundation of “Intelligent Interfaces”—systems designed for genuine human-AI collaboration: 🎨 Artifact Creation — Collaborative canvases where humans author and AI assists  ⚙️ Process Completion — Workflows where AI handles routine advancement, humans make critical decisions 🎯 Goal Planning — Outcome-focused systems that turn objectives into actionable plans  🗺️ Landscape Generation — Knowledge rendered as explorable terrain  🌐 Ecosystems Exploration — Modeling complex systems with real-time feedback  📡 Signal Monitoring — Event streams with intelligent classification  👤 Persona Interrogation — Embodied AI partners with consistent character and memory Each lens represents a different pattern of collaboration, optimized for specific types of work and thinking. Together, they become a toolkit for designing AI-native experiences. We’ve also created a FigJam template with all seven lenses that you can duplicate and use in your own projects: 👉 sche.ma/toolkit The future belongs to designers who can envision and prototype these collaborative experiences. What new patterns are you discovering in your work? Read the full article: https://lnkd.in/gswQ5YtU #AI #UX #IntelligentInterfaces #DesignThinking #HumanCenteredAI

    • The Architecture of Intelligent Interfaces
  • View organization page for Schema Design

    1,304 followers

    At Schema, we believe design can do more than communicate—it can connect, unify, and empower. We partnered with the Global Evaluation Initiative (GEI), part of the World Bank Group, to craft a brand identity system that reflects the power of collaboration. Designed to grow with GEI’s evolving global network, this modular system brings visual clarity while honoring the individuality of each partner. It’s not just a brand, it’s a shared language for collective impact. Explore the new brand system: https://lnkd.in/gN-vcmxb #WorldBank #GEI #SchemaDesign

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  • Thoughtful piece by Robert Matsuoka featuring our own Sumin Chou on the future of AI interfaces. Bob captures something we’ve been exploring at Schema: the future isn’t about eliminating interfaces—it’s about making them contextually intelligent. As Sumin notes: “Interface isn’t dying. It’s getting smarter. The question isn’t whether to use a prompt or visual UI—it’s about knowing when each serves best.” The opportunity is creating interfaces that fluidly shift between modalities to preserve cognitive flow. The most effective interfaces disappear into the task itself. Worth the read for anyone designing at the intersection of AI and human experience. #AI #AIUX #IntelligentInterfaces

    View profile for Robert Matsuoka

    Dynamic Tech Executive | Driving Innovation, Growth & High-Impact Leadership in Engineering and Product Development

    Factory.ai had the most elegant interface I'd seen in months. Clean sessions, thoughtful context visualization, beautiful design. It also completely broke my workflow. Every click to manage sessions pulled me out of problem-solving mode. Every visual scan of context panels interrupted my thinking. The tooling got in the way of the work. This led me to collaborate with Sumin Chou from Schema Design on something I'm calling "The Smart UI Revolution." Our analysis reveals a fundamental shift happening in AI tool design: we're moving from graphical UI-first thinking to contextually intelligent interfaces that adapt to cognitive flow rather than forcing interface management. The research backs this up. Recent studies show: → 23% improvement in interface adaptation precision with context-aware systems → 31% better task completion when UIs auto-adjust to user context → 67% reduction in cognitive load through smart adaptation But here's what excites me most: You absolutely need pixel-perfect image controls for design work. The difference? Smart interfaces will surface those tools contextually, configured appropriately, exactly when needed. We're not eliminating interfaces. We're making them intelligent. Goodbye, Graphical UI. Hello, Smart UI. Full analysis with Sumin (including academic research) in the comments 👇 #AIDesign #UserInterface #SmartUI #HumanComputerInteraction #UXDesign

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  • Design matters if we want to be intentional about the future we’re creating.

    For builders in AI, design is the edge. Because AI is largely invisible, the way a product feels to use—how it fits into our lives—matters more than ever. Experience drives growth more than efficiency, speed, or having the best model. We're at the vanguard of something entirely new with AI. The old language of interfaces—buttons, menus, dashboards—isn’t enough to envision, let alone create, what’s emerging. We’re in uncharted territory where the only path forward is creativity. Dreaming up entirely new ways for people to work together with AI that didn’t exist before. It’s about being intentional about the world we want. Not fitting the world into the AI narrative. It isn’t about the technology alone—but how it can empower us to be better. More human. Whether managing agents or co-creating artifacts or navigating physical and digital worlds, we need to come up with the new idioms for how we experience AI. The only thing that is certain is that nothing will be the same. Let’s build.

  • Schema founder Christian Marc Schmidt reflects on insights from futurist Julian Bleecker that resonate with how we think about AI design. Design fiction’s approach—finding connections between radical possibilities and everyday life—feels essential right now. Too often we lead with what models can do instead of showing how AI fits into actual human routines. Make the extraordinary feel ordinary. #DesignFiction #AIUX #HumanCenteredDesign

    “The future is like new terrain that doesn’t make sense... yet.” Heard a great presentation on Friday by Julian Bleecker of Near Future Laboratory at a workshop called “Designing the Future of Aging” at IDEO. His opening remarks helped me connect the dots on why design matters so much for AI. Julian talked about design fiction and making the extraordinary ordinary—taking radical possibilities and making them feel like natural extensions of our world. This may be what is currently missing in the space of generative AI. We’re overwhelming people with what the models are capable of, while we simultaneously miss helping them understand how AI fits into their actual lives. We’re focusing on the technology instead of showing them the future that the technology enables. We need to represent what the world might feel like, not just what it can do. And like Julian pointed out: within infinite worlds of possibility we need to find the connections to everyday life. In other words: design matters. This current AI inflection point we are living through is about application. Stop leading with what the model can do. There is a lot of hype out there and we are still trying to fit everything into a singular narrative. Instead, focus on where this technology can actually fit into our lives and how it helps advance our aspirations. Give people a sense of experiences that feel familiar—even inevitable. The people and organizations who figure this out—and human-centered design is key—will be the ones that truly transform how we live and work. Thanks to Emily Privot McNamara and Tom Bassett for the invitation to join this event! #DesignFiction #AIUX #FutureDesign #HumanCenteredDesign

  • Schema founder Christian Marc Schmidt recaps last week’s TEDAI San Francisco and IDEO event on “Human-Centered Design in a Machine-Centered Future.” The discussion reinforced our belief that how we design AI matters. In many ways it matters more than the technology itself. Key insight: we have agency in shaping our relationship with AI rather than being passive recipients of its impact. Grateful to be part of conversations that put human flourishing at the center of technological progress. #AIUX #HumanCenteredDesign #DesignThinking

    Left inspired by yesterday’s panels at “Human-Centered Design in a Machine-Centered Future” co-organized by TEDAI San Francisco and IDEO. Below are some of my key takeaways. 🎯 Human Agency vs. Technological Determinism: There‘s a dangerous rhetoric of inevitability around AI, but it‘s simply not true—we can change the narrative. We‘re in danger of force-fitting our definitions of good art, culture, and society to match the AI narrative—instead of the other way around. Ovetta Sampson made an important observation: “Unless we are intentional about creating the future we want, we will repeat the inequities of the world we live in today.” 🖐️ Embodied vs. Disembodied Intelligence: Ed Newton-Rex brought up the creative cost of delegation. When we hand off our drafts to AI, we lose something essential in the process. Going a step further, the conversation shifted to how writing or drawing by hand stimulates thinking in ways that computers (not to mention AI copilots) cannot replicate. Our intelligence is embodied—and we’re abstracting it away without considering the cost. 💰 Scarcity vs. Abundance Mindsets: Alvin Wang Graylin (汪丛青) attempted to reframe the entire debate: instead of a scarcity mindset and fighting over limited resources, we need to shift to an abundance mindset. Instead of thinking about theft and leverage, we should think instead about the value of co-creation. This vision offers a different path forward where AI will enable everyone to join the creator class. ⚡ Productivity vs. Creativity: A long time ago, personal computers were supposed to make our lives easy and luxurious. We may be facing the same false promise with AI. The question isn’t whether AI will boost productivity—it’s whether those gains will create “another era of drudgery” or actually free us up to pursue activities that feed our curiosity, creativity, and sense of purpose. 🎨 Design is a Choice: There was a repeated emphasis on “Design Matters.” Design choices today will determine whether AI makes us addicted or empowered, stupider or smarter. Pat Pataranutaporn asked: “Are we engineering our own stupidity? We’re reading less and have lower attention spans—if we aren’t learning, what kind of society will we become?” David Webster argued the other side, that AI can actually help us learn faster than ever before. Tools like #NotebookLM let us get smart on any topic quickly, multiplying our human potential rather than diminishing it. The question that will define our future is: What kind of people will we become with AI? The answer lies not in the technology itself, but in how intentionally we design our relationship with it. How are you thinking about the relationship between humans and AI? #AIUX #FutureOfWork #HumanCenteredDesign

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  • This is exactly what we mean by “Make to Learn” at Schema. Our team is exploring how AI tools can accelerate the path from concept to working prototype. The future of human-AI collaboration in design is taking shape 🚀

    I’ve been experimenting with Figma Make since its release, and I’m genuinely impressed by its potential for generating rapid prototypes of data-driven experiences. I built an interactive 3D globe visualization mapping the 250 largest cities worldwide by population and GDP with just a few prompts. Make was able to dial in the visual styles remarkably close to what I was envisioning. Key observations:  ✅ Incredibly fast iteration on complex visualizations ✅ Ability to handle data generation, mapping, and visual styling ✅ Seamless recovery from issues via version rollback Current limitations: ⚠️ Performance degrades as codebase grows (recompilation takes progressively longer) ⚠️ Dataset size constraints (500+ cities caused compilation failures) ⚠️ Occasional unresolvable issues requiring rollbacks Despite these issues, this feels like a significant step forward especially for visual prototyping from where these tools were only months ago. What’s your experience been with vibecoding and are you seeing similar potential? #AIUX #IntelligentInterfaces #HumanAI #vibecoding #creativecoding

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