Upland Second Street

Turn your Best of Ballot into a revenue multiplier, with eCommerce for ad placements! In our eCommerce webinar earlier this month, Julie Foley and Walt Mutschler walked through the ins and outs of Ballot eCommerce, including: ✅ How to generate more revenue with less effort ✅ Step-by-step set up of eCommerce in your ballots ✅ An overview of feature capabilities, including inventory control, packaging, and tracking Check out the clip below where Julie talks about how Featured Listing Upgrades are the “cream of the crop” and how you should price them for maximum impact. Read the article and watch the full webinar here 👉 https://ow.ly/2nt950WN3NR #SecondStreet #BestOf #RevenueGrowth #MediaMarketing #LocalMedia

⏱️ Stay on top of every response! ⏱️ Today we launched Survey Submission Notifications, allowing admins to receive automatic hourly alerts with a direct link to the survey dashboard whenever new submissions come in. This enhancement helps your team act fast on contact forms, news submissions, and even applicant submissions! Request a demo to see Survey Submission Notifications in action 👉 https://ow.ly/Qjuu50WLCyU #SecondStreet #AudienceEngagement #DigitalRevenue #Promotions

In case you missed it... Listen to Julie Foley talk with Walt Mutschler to hear about our built-in QR code generator coming soon! 🎦 Register to watch the full recording here: https://ow.ly/Y8lG50Wb7Oa #audiencegrowth #traditionalmedia

If you are here at #LMAFest2025 come say hi to Julie Foley to connect and learn more about our recent and upcoming innovations in Second Street including eCommerce, QR codes, text-to-participate, and audience data segmentation! Local Media Association

Attending Local Media Association 2025 LMA Fest in Chicago next week? Julie Foley, our Senior Customer Success Manager, will be in attendance sharing recent game-changing innovations within Second Street and connecting with local media leaders on the future of the industry! Book a time to meet with Julie here: https://ow.ly/ef8A50WGMxK

We’re excited to announce that our next phase of eCommerce is now available! Starting today, you can drive more revenue with eCommerce for Ballots. With our Stripe-powered checkout, your advertisers are able to: 👀 Browse available ad slots and packages ✨ Select upgrades like featured listings 🛒 Check out instantly – no back-and-forth required Plus, built-in inventory limits and urgency messaging help drive faster decisions and maximize revenue potential. Join us on Aug. 7 for a live walkthrough of the new feature, best practices for success, and answers to all your burning questions! https://ow.ly/gPkL50WAo9f

🎉 Winner Spotlight Wednesday: That’s a Wrap! 🏆 Over the past few weeks, we’ve highlighted some of the most inspiring, creative, and high-impact campaigns from this year’s Second Street Awards. Wow, did the bar get raised. From $100K revenue wins to community-powered promotions each spotlight proved what’s possible when campaigns are built with purpose. 👉 Catch the full list of winners in comments. And congrats again to all the rockstars who made the list! #WinnerSpotlightWednesday #SecondStreetAwards #LeadToCash #CampaignInspo

Coming soon... 🔜 👀 A brand-new way to drive more participation in your promotions via our built-in QR code generator. This upcoming feature lets you create a customized QR code with a shortened link to any destination URL. You'll be able to tailor the design to fit your brand, export as a PNG or SVG, and access reporting to track engagement over time. Watch the short clip below to hear all about it!

🚗 Winner Spotlight Wednesday: Most Creative Promotion 🚗 This week, we’re spotlighting Vernon Matters for their incredibly inventive and wildly successful Okanagan Free Ride campaign—winner of Most Creative Promotion at this year’s Second Street Awards! With nearly 40 local businesses participating, this campaign turned a vehicle giveaway into a community-wide experience. The team spent three hours at each stop, welcoming listeners and helping sponsors drive real foot traffic, leads, and sales. Listeners collected unique codewords at each location and entered them online via an embedded Second Street form—adding urgency, engagement, and a fun twist to contesting. The result? Their most financially successful Free Ride campaign ever, bringing in an amazing $100,000 in revenue. 🚀 🎯 Want more standout ideas like this? Explore all of this year’s award-winning campaigns below.

🤑 Ballot eCommerce 🤑 During our June product webinar, we gave a sneak peek at one of the biggest features we’re working on right now, which is Ballot eCommerce. With this upcoming release, you’ll be able to sell ad spaces, featured listing upgrades, and custom packages directly through your ballot. Powered by Stripe, this feature will give you full control over pricing, inventory, and more. Hear from Walt Mutschler, our Senior Product Manager, and Julie Foley, our Senior Customer Success Manager, below about how it works and how it can help you drive more revenue for your business!