Softonic

This year’s Affiliate Summit East in New York, a few days ago, gave us sharp insights and meaningful connections. From long-standing allies to new partners shaping the next wave of growth. #Softonic continues to lead in B2C secure software distribution while expanding our footprint in B2B. Conversations, both on and off stage, underscored how #AI is reshaping #ContentDiscoverability and how affiliate partners are adapting quickly to stay ahead. One standout trend: brands are asking for content partnerships that are both unique and sustainable, built for long-term value. For our duo, Tina Chiribelea and Eoghan Coyle, the takeaway is clear: credibility is currency. And in B2B, trust still wins. #ASE2025 #AffiliateMarketing

Big shifts are already reshaping B2B and Tech. If you’re leading, building, or driving growth, Softonic for Business is your go-to for sharp takes and real-world insights. 🎯

AI is rewriting how brands are discovered, and we’re already ahead of the curve. As always. Because when we say at Softonic we #ThinkBig and #WorkSmart, we mean it. We constantly explore emerging technologies to keep pushing the boundaries of the industry. A great example is our integration of Peec AI, an innovative tool that helps us to track our brand across AI-driven platforms. It ensures our content remains trusted, relevant, and discoverable by the latest generation of intelligent systems. Being in the vanguard means more than following trends. It’s about building the right partnerships, moving with intention, and always keeping our eyes on what’s next. That’s how we lead. #Innovation #AISearch #FutureOfSearch

The European summer might be heating up, but the excitement here at Softonic during the last few weeks has been even hotter! A couple of weeks ago, we wrapped up the first half of the year with our highly anticipated #SummerOffsite! Once again, it was a great opportunity to celebrate our amazing work, connect, get to know each other better, and toast to everything exciting still to come. Now, our summer policy is in full swing! ☀️ As part of our commitment to the well-being of our #OneTeam, our remote-first policy during July and August gives us more room to make the most of the season. Whether it's enjoying the sunny Barcelona or visiting family in our home countries, we're fully embracing and enjoying this flexibility. But, remote-first, business as usual! We're still working smart and going all out to make the second half of the year great! 🚀 #LifeAtSoftonic #WorkSmart #WorkLifeBalance

What does it take for a 28-year-old tech company to stay ahead when AI is rewriting all the rules? We explored this and more in last week’s #TechTalk, hosted by Skiller Academy. With over 100 million monthly users, we know that adapting to change is what enables us to lead the way. Our VP of Marketing and Growth, Enrique Collado, joined the discussion to share how we’re evolving from traditional secure software discovery to a future powered by AI. The shift is clear: users are no longer just searching for tools, they want real solutions, and they want them quickly and wherever they are. It’s no surprise that 60% of our traffic is now mobile, and our catalogue of AI-powered apps has grown by 180% over the past year alone. Yet, even as we integrate #AI, the real challenge is finding the right balance between automation and the human touch. As Enrique highlighted in the live TV show, trust remains at the heart of what we do. While AI transforms how we search, install, and use software, human verification is still essential to ensure quality and reliability. Thank you to #SkillerAcademy for hosting a conversation that reminds us: with AI as the new normal, adaptability is the only way forward. #SoftwareDiscovery #FutureOfTech

Our team recently attended #TheAISummit 2025, and the insights were eye-opening! The talk is rapidly shifting from generative AI chatbots to #AgenticAI: semi-autonomous agents executing complex tasks end-to-end, under minimal human supervision. As Ferran Gavin Fontanals noted, "the transition to agentic AI represents a profound change in how work is done. Rather than replacing people, AI is changing their roles, and businesses must help the staff to adapt and thrive." While several core themes emerged, here are our key takeaways: 1️⃣ Agentic AI is here: The "think-act-observe" AI, orchestrating multi-step processes beyond simple prompts. This is about creating entirely new workflows, not just improving existing ones. 2️⃣ Workforce transformation, not replacement: We're moving towards humans becoming orchestrators and supervisors of AI agents, focusing on higher-value, strategic tasks. 3️⃣ Upskilling is non-negotiable: AI literacy and continuous training are essential for competitiveness. Organisations need to empower their teams to collaborate with AI effectively. 4️⃣ Explosive growth in AI projects: Businesses expect an 8x increase in AI projects - YoY 2025/2024, and will continue to grow progressively. But scaling and successful implementation are key challenges. 5️⃣ Ethics and Governance are paramount: Transparency, bias mitigation, and robust governance frameworks are crucial for responsible AI deployment. #FutureOfWork #NextGenAI #TechIndustry

From a Barcelona tech pioneer to a global leader in secure software discovery, our journey since the late '90s has been one of consolidation and continuous evolution. Our VP of Growth, Enrique Collado, spoke with Diari ARA - one of Catalonia’s most relevant media outlets - about how we’re doubling down on innovation, user experience, and strategic diversification. With 1.2M+ software titles, 70% mobile traffic, and a bold expansion into B2B, 2024 marked our highest turnover in a decade. And we're only accelerating! 👉 More on how we continue shaping the digital future: https://lnkd.in/dJwJrzMB #TechIndustry #DigitalMarketing #Softonic #AboveAndBeyond

World Marketing Day may have just wrapped up, but the big conversations in #AdTech are always on! Our Director of Advertising, Xi Li 李曦, explored the depths of one of the industry's evergreen topics: the uncertain future of the third-party cookies landscape. Instead of just riding the latest wave, Xi reflects on a smarter game plan. To offer a glimpse of his thinking, consider this question: What are the benefits of focusing on adaptation to any circumstances versus being sidetracked by the timing ('when')? The key lies in building true resilience by diversifying the playbook: leveraging solid first-party data, nailing contextual targeting, forging strong direct partnerships, and exploring innovative alternative IDs. This shows strategic foresight, more than a reaction to the next headline. "Yes, #Google has changed the rules of the game again. But that shouldn't distract publishers from their central objective: to build solid, sustainable revenue models aligned with user expectations and regulatory frameworks," he highlights. 👉 Full article on MarketingNews ES: https://lnkd.in/dcTkT3sy #MarTech #DigitalMarketing #WorldMarketingDay

#GoogleIO just dropped some game-changing advancements that are reshaping the digital landscape. As #SEO experts, we're dissecting what this means for search visibility and user experience. Here are some of our key takeaways for the technically inclined: 📌 AI Mode & #DeepSearch Rollout: AI is moving mainstream in Search. This emphasises the need for authoritative, structured, and contextually rich content to rank in evolving AI Overviews. 📌 Project Astra & Mariner's Agentic Leap: With Search Live and agentic capabilities, user interaction with search is becoming incredibly dynamic. Optimising for intent beyond keywords is paramount. 📌 Gemini's Expanded Footprint: Gemini 2.5 powering AI Mode and AI Overviews, plus deeper integration into Chrome and apps, underlines the growing importance of conversational AI. 📌 AI Overviews Scale & Impact: Reaching 1.5 billion monthly users and driving a 10% increase in query usage, AI Overviews are undeniably the future. This reinforces the need for clear, concise, valuable content. These updates reflect a profound shift in how users discover, interact with, and act upon content online. Here at Softonic, we'll remain dedicated to continuously refining our strategies, ensuring our position at the forefront of organic search. 🔗 https://lnkd.in/gM7GHXNy #AIinSearch #DigitalMarketing

The energy at SaaSiest 2025 last week was palpable, with inspiring discussions ranging from the evolution of AI in #SaaS to innovative pricing models. The Softonic duo - Enrique Collado and Patrycja Radwanska - returned from Sweden with valuable insights into how SaaS leaders are adapting to the "new normality" of AI and the importance of data-driven strategies in both sales and marketing. One of the key takeaways was the emphasis on a problem-first approach. Rather than simply pushing products, the focus should be squarely on understanding and addressing customer needs. This aligns perfectly with #Softonic's commitment to providing users with secure and reliable software solutions that truly solve their challenges. There were also plenty of other interesting panels, covering areas like the importance of clear communication and getting sales and marketing on the same page, pricing innovations involving clever automation, and the benefits of focusing on the positives, reducing churn, and building strong user communities. #B2B #SoftwareDiscovery #AI #Innovation