Southern Cross Austereo

Another unforgettable Triple M Rocks Footy Sponsor Trip in the books!   This year we took our valued sponsors to Auckland to thank them for their ongoing support of Triple M Footy. Guests stayed at the stunning QT Auckland, enjoyed a private dinner with Ben Dobbin and Wade Graham, cheered on the Warriors v Dragons from a corporate box at Go Media Stadium, and capped it all off with a wine tour on Waiheke Island.   This annual tradition is our way of rewarding the partners who make Triple M Footy possible.   👉 Want to join us on next year’s trip? Secure your spot by investing in a Triple M Rocks Footy package.   Where should we head in 2026? ✈️   #TripleM #NRL #Audio Trevor Crook Seb Rennie Megan Parkes James Ellison Carliene Hinton Ewan Giles

We're wishing our Marketing Insights Director, Sean Chan, the best of luck as a finalist in tonight's AdNews Australia Emerging Leaders Awards. The prestigious event aims to shine a spotlight on outstanding talent across the media, marketing and advertising industry. Good luck to all the finalists!

Southern Cross Austereo (SCA) and West Coast Radio have today announced a new strategic partnership to expand digital audio access and monetisation across Western Australia. From September, West Coast Radio’s stations, Coast FM and WAVE FM, will officially join the LiSTNR digital audio ecosystem, making both stations available to stream on LiSTNR for the first time. John Kelly, SCA CEO said the partnership delivers a personalised listener experience, expanded device availability and new revenue streams for West Coast Radio. "We’re excited to welcome Coast FM and WAVE FM to the LiSTNR platform as part of our strengthened partnership with West Coast Radio,” Kelly said: “This expansion not only bolsters our regional presence in WA but also enhances the digital experience for listeners through smarter, more personalised audio. It gives advertisers greater reach and access to a known, addressable audience, enabling deeper insights, and more effective geo-targeted campaign opportunities across LiSTNR’s full digital ecosystem." Adam Bassett-Scarfe, West Coast Radio Chairman, added: “Joining LiSTNR is a pivotal move for West Coast Radio and our market leading brands The Wave and Coast FM. It allows us to expand our digital offering and connect with audiences in new and meaningful ways. We’re proud to be part of a platform that prioritises innovation and audience engagement. This partnership reflects our commitment to delivering high-quality content and creating new opportunities for our advertisers.” This new partnership expands SCA’s reach to 135 stations nationally, offering advertisers access to a potential audience of up to 10 million Australians. For more information - https://lnkd.in/gFPDw_Ud

💛 Daffodil Day 2025 💛   We were proud to support our SCA Embrace partner, Cancer Council Australia on this important day of hope.   From on-air interviews in Triple M Griffith, to stalls in our metro offices, teams across the country came together to raise awareness, celebrate, and support Australians impacted by cancer.   Special thanks to Fina Gray from Cancer Council for joining us at our Sydney stall in World Square along with some young friends from Active Kids Group, and to all our SCA teams who helped bring Daffodil Day to life in offices nationwide.   This partnership was made possible thanks to Kodi Brown, one of our Brisbane Producers, who nominated Cancer Council for the SCA Embrace program through her own personal experience. You can catch the B105 team kicking off Daffodil day on-air with a $1,000 donation. https://lnkd.in/g6vccrEc A big thank you to our people and communities who joined us in making a difference yesterday. 💛  

Over the past few weeks, SCA’s Accelerate with Audio events in Sydney’s Micron-12 and Melbourne’s The Terrace brought together industry leaders, agencies and brands to explore how data, creativity and AdTech are transforming the audio landscape. Olly Newton, Executive Head of LiSTNR Commercial, and Kim Loasby, Head of Digital Ad Product & Operations, unveiled LiSTNR Precision+, launching this October. Built on our signed-in audience of more than 2.4 million, Precision+ allows brands to optimise campaigns in real time — shifting creative, targeting and delivery instantly based on audience response. Panels in each city featured leaders from Lion, NAB, DataCo Labs as well as Triple M’s newest drive host Jarch and podcast/radio icon Andy Lee. During the insightful discussions, they shared how authentic brand partnerships and talent-led storytelling can create seamless, audience-first content. Plus, the key to successful ad integrations. A huge thank you to our incredible speakers and panellists: Seb Rennie, Oliver Newton & Kim Loasby Victoria Young (nee Toovey), Bryce Crosswell & Georgie de Visser Michael Bridgeman & Danny Tyrrell Carol Kearney & Simon O'Connor #AdTech #DigitalAudio #AudioAdvertising

SCA has taken the lead in Newcastle in the people 25-54 ‘Audience That Matters’ demographic again, with Triple M and Hit 106.9 securing the #1 and #2 stations respectively. Together, these shows reach 300,000 people weekly in Newcastle. SCA Head of Regional Content Blair Woodcock, said: "We’re proud of today’s survey results, which reaffirm SCA’s dominant position in Newcastle, especially in the all-important 25-54 ‘Audience That Matters’ demographic. SCA remains the clear #1 network in this key audience, reaching more than 60% of locals." “Congratulations to our Newcastle teams on a result that reflects their hard work, creativity, and connection with audiences - it’s fantastic to see their efforts deliver a standout result SCA today.” #RegionalAustralia #Radio #Newcastle

92.9 Triple M has today announced that Xavier Ellis and Katie Lamb have signed a multi-year deal with the station, continuing their run as hosts of Perth’s popular local breakfast show. The new deal will see Triple M’s Xav & Katie continue to wake up Perth, bringing their unmistakable chemistry and genuine friendship to the airwaves each weekday morning. Xavier Ellis said: “People receive medals for winning races, returning from war and working multiple years with Katie Lamb. It’s a privilege to speak daily with our friends throughout Perth every morning and I’m so happy to be able to extend that into the future. I can’t wait to meet Katie’s beautiful daughter and beyond that, I’m excited to spend each morning with Katie next year.” Katie Lamb said: “Really excited to lock in a few more years at Triple M with Xav and his four nipples! “I’ve loved working on the breakfast show so far, so many laughs on and off the air, it makes those 4am alarm clocks totally worth it! Can’t wait to return next year with plenty more content being a new Mum, any advice and guidance from our listeners will be welcome as I literally have no idea what I’m doing…   “Looking forward to more people joining in on the banter with X-man and me for your morning commute!” James Speed, Group Content Director Perth SCA, said: "Since joining forces in 2024, Xav & Katie have taken off in the breakfast slot. Their genuine friendship and chemistry are unreal, it’s like listening to a bunch of mates having a laugh, and the audience is loving it. The show’s already made its mark in the market, and we’re only just getting started. “Today’s announcement is a reflection of how much belief we have in this team and where they’re headed. They’ve already delivered some outstanding results, and the momentum is building. Triple M’s made a real statement in 2025, the ratings tell us Perth is on board, and we’re pumped to keep delivering local content that hits home. We’re also focused on working closely with our clients and partners to achieve genuine, long-term success together." To read more - https://lnkd.in/gNChmzJt

SCA continues to lead the way on the Gold Coast, reaching an impressive 272,000 weekly listeners and securing its position as the #1 radio network for both People 10+ and People 25–54. With a market reach of 40.9%, SCA is connecting with more locals than any other network. SCA Head of Regional Content and Gold Coast General Manager, Blair Woodcock, said: “Congratulations to our team on the Gold Coast on today’s fantastic result – we’re thrilled to once again see SCA as the #1 radio network on the Gold Coast." #RegionalAustralia #Audio #Radio

Southern Cross Austereo (SCA) has unveiled its most advanced LiSTNR AdTech product yet, LiSTNR Precision+, a groundbreaking, world-first evolution in digital audio advertising, set to launch in October. This world-first innovation cements LiSTNR as the global benchmark in digital audio advertising technology, unlocking rich audience insights and enabling smarter digital campaign strategies. Powered by cutting-edge AI combined with first party data signals from both LiSTNR and brands, LiSTNR Precision+ delivers real-time optimisation, empowering brands and agencies to execute more targeted and impactful audio campaigns. “LiSTNR Precision+ is not just an evolution - it’s a revolution in how digital audio campaigns are planned, delivered and optimised,” said Olly Newton, Executive Head of LiSTNR Commercial. “With real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we’re giving brands the tools to make every advertising dollar work harder.” Launched in March 2024, the award-winning LiSTNR AdTech platform has transformed digital audio advertising in Australia, delivering multiple world-first media campaigns. SCA has continued to lead innovation with a clear focus: making every advertising dollar work harder. Now, with the release of LiSTNR Precision Plus, SCA continues to set the benchmark for innovation in one of the fastest-growing advertising channels. “Our ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel,” said Newton. “LiSTNR Precision+ redefines what’s possible in audio advertising, delivering measurable results and real-time intelligence at scale.” To read more - https://lnkd.in/gcfnwe7q

SCA has announced the appointment of Justine Harvey as Head of Sales - Gold Coast. With over 18 years experience in media and marketing, Harvey has built a strong track record leading high-performance sales teams at well-known organisations including NOVA Entertainment, SCA and TLA Worldwide. She brings deep industry expertise, strategic vision and strong commercial acumen to her new role. Blair Woodcock, SCA's Head of Regional Content & Gold Coast General Manager said: “We’re excited to welcome Justine back to SCA. Her proven leadership, deep understanding of the media landscape, and strong local connections make her uniquely positioned to drive growth on the Gold Coast. With her passion for the industry and commitment to building high-performing teams, we’re confident she’ll deliver real impact for both our people and our clients.” Justine Harvey said: “I’m absolutely thrilled to return to Southern Cross Austereo - the place where I began my media career 20 years ago. It’s a full-circle moment, and I couldn’t be more excited to lead a dynamic and talented team in a city I love. The Gold Coast is thriving with opportunity, and I’m excited to help our clients and partners grow in this progressive market.” Reporting to Woodcock, Harvey will commence in the role on August 18. Read more here - https://lnkd.in/gZtzid9M