Havas Creative Canada reposted this
Stop Throwing Dildos (and Marketing Stereotypes) at Women in Sports. That could have been the headline of my latest piece in Strategy Online. Women’s sports are the fastest-growing opportunity in the industry. Time to move beyond lazy tropes and start telling stories worthy of the athletes — and the fans powering this momentum. Read more here. https://lnkd.in/eU6fjkfi Havas Creative Canada, Havas Creative Canada Payton Green Jennifer Horn Christian de La Villehuchet Jack Latulippe John Pankert Marie-Josée Bourque #LifeAtHavas