About
As the Chief Brand Strategy Architect at FayeVaughn Creative, I bring over 15 years of…
Services
Articles by Contrecia
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The Weekly Pulse: Attention Is Currency, AI Is a Colleague, and DEI Is Evolving (Quietly)
The Weekly Pulse: Attention Is Currency, AI Is a Colleague, and DEI Is Evolving (Quietly)
MarCommBrand Marketing Is No Longer a Department. It’s a Convergence Zone.
3 Comments -
The Weekly Pulse: AI Realities, DEI Under Pressure, and the Future of Branding
The Weekly Pulse: AI Realities, DEI Under Pressure, and the Future of Branding
Marketing, Communications & Branding (MarCommBrand) Marketing in the AI Era: Why Authenticity Still Matters: Generative…
2 Comments -
The Science Behind Procrastination: Why Your Brain Resists Action
The Science Behind Procrastination: Why Your Brain Resists Action
Yesterday, we covered The Execution Crisis and explored why so many people struggle to get things DONE. If you missed…
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The Execution Crisis: Why Most People Never Get to Done
The Execution Crisis: Why Most People Never Get to Done
We're all "busy" these days, aren't we? Packed calendars, ambitious to-do lists, fancy planners with color-coded…
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Walmart abandons DEI: A Missed Opportunity for Leadership and Authenticity
Walmart abandons DEI: A Missed Opportunity for Leadership and Authenticity
A company willing to part ways with its DEI initiatives and causes reveals that it was never truly invested in them to…
3 Comments -
The Power of Influencers and Content Creation for Corporations and Big Brands
The Power of Influencers and Content Creation for Corporations and Big Brands
In today's digital age, the power of social media influencers and content creators cannot be overstated. A recent…
1 Comment -
Clipped: A Mini-Series Spotlight on Crisis Management Failures
Clipped: A Mini-Series Spotlight on Crisis Management Failures
The new TV mini-series "Clipped" dramatizes the downfall of Donald Sterling, the former owner of the Los Angeles…
1 Comment -
Unveiling Truths in a Digital Age: The Impact of Authenticity, Storytelling, and Social Media through the Lens of 'Who TF Did I Marry?'
Unveiling Truths in a Digital Age: The Impact of Authenticity, Storytelling, and Social Media through the Lens of 'Who TF Did I Marry?'
Embarking on a journey through the lens of Reesa Teesa's "Who TF Did I Marry?" series on TikTok, we get to delve into…
5 Comments -
Ditching Stigmas: The Authenticity-Success Connection in Leadership
Ditching Stigmas: The Authenticity-Success Connection in Leadership
In the high-energy, fast-paced world of business, 'authenticity' isn't just some imaginative concept - it's the real…
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5 Marketing and PR Truths Every Small Business Owner Should Know
5 Marketing and PR Truths Every Small Business Owner Should Know
As a small business owner, you know that marketing and public relations (PR) are critical to building a strong brand…
1 Comment
Activity
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Just had a great conversation with Gail Sideman, Shane Arman, and Marlon LeWinter about #NIL and #PR for the Public Relations Society of America…
Just had a great conversation with Gail Sideman, Shane Arman, and Marlon LeWinter about #NIL and #PR for the Public Relations Society of America…
Shared by Contrecia Tharpe
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🏆 PR pros, the NIL era is YOUR arena. Today’s NIL Collective Series (3–4 PM ET) is where athlete branding meets powerhouse PR strategy—moderated by…
🏆 PR pros, the NIL era is YOUR arena. Today’s NIL Collective Series (3–4 PM ET) is where athlete branding meets powerhouse PR strategy—moderated by…
Liked by Contrecia Tharpe
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Nashville, we need to talk. Not the surface-level, “look how far we’ve come” talk. The real talk about where women and girls stand in this city…
Nashville, we need to talk. Not the surface-level, “look how far we’ve come” talk. The real talk about where women and girls stand in this city…
Shared by Contrecia Tharpe
Experience
Education
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Activities and Societies: Alpha Lambda Delta, Honors Society
Studied Architecture and BioChemistry/MicroBiology
Licenses & Certifications
Volunteer Experience
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Education Volunteer
Cora Howe High School
- Present 11 years
Education
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Vice Chair, Marketing, Communications, and Technology
Nashville Cable
- Present 5 years 2 months
I am responsible for designing and executing an organizational marketing strategy to increase CABLE’s brand and engagement among key target audiences and advance the membership and programmatic goals of the organization.
Publications
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Brand-Aid: A Guide to Developing a Brand and Image for Success
United States
See publicationBrand-Aid is a book that outlines, explains and walks readers through developing a brand and image that fulfills Dolce Belletto's 3 C's: cohesiveness, clarity and consistency. In the book, readers will get intermediate and beginner information on brand and image, people that they should employ, as well as have the option to purchase a workbook to complete while they are reading! This is the essential guide to building a solid foundation that caters to your target market, your goals and…
Brand-Aid is a book that outlines, explains and walks readers through developing a brand and image that fulfills Dolce Belletto's 3 C's: cohesiveness, clarity and consistency. In the book, readers will get intermediate and beginner information on brand and image, people that they should employ, as well as have the option to purchase a workbook to complete while they are reading! This is the essential guide to building a solid foundation that caters to your target market, your goals and objectives.
Courses
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Communications, Media and Society
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Corporate Communications
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Identity and Personal Brands
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Integrated Marketing Communications
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Marketing Analytics
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Marketing Strategies
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New Media Campaign Design
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Strategic Internet Marketing
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Projects
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Branding Blocks: A Guide to Developing a Brand and Image for Success
- Present
See projectYour brand and image are two major components necessary for success, but often neglected. BRANDING BLOCKS: A GUIDE FOR DEVELOPING A BRAND AND IMAGE FOR SUCCESS aids its readers in the beginning stages of creating a brand and image that caters to their demographic, speaks to their craft/profession/career and presents a strong message to the public.
This book focuses on developing a brand and image that embodies Dolcè Belletto's 3 C's: cohesiveness, clarity and consistency. Each chapter…Your brand and image are two major components necessary for success, but often neglected. BRANDING BLOCKS: A GUIDE FOR DEVELOPING A BRAND AND IMAGE FOR SUCCESS aids its readers in the beginning stages of creating a brand and image that caters to their demographic, speaks to their craft/profession/career and presents a strong message to the public.
This book focuses on developing a brand and image that embodies Dolcè Belletto's 3 C's: cohesiveness, clarity and consistency. Each chapter is filled with information, tasks and activities so that the reader is able to gain a better understanding of the material they just read.
Languages
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English
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Organizations
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PRSA
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Nashville Women of Color in Communications
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- Present
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Dr. Sandra A. Williams, DBA is the newly appointed Vice President for Board Relations at Meharry Medical College, Dr. Williams provides strategic…
Dr. Sandra A. Williams, DBA is the newly appointed Vice President for Board Relations at Meharry Medical College, Dr. Williams provides strategic…
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