Articles by Jean Philippe (JP)
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Top 3 Takeaways from SMX West - Day 2
Top 3 Takeaways from SMX West - Day 2
1. Preparing for Google's Mobile First Index? Don't Panic.
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Top 3 Takeaways from SMX West - Day 1 [SEM/SEO Content]
Top 3 Takeaways from SMX West - Day 1 [SEM/SEO Content]
I'm fortunate to say that this is my 3rd time attending the SMX – Search Marketing Expo conference in San Jose, CA. I'd…
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Twitter's New Customer Support Feature Enables Better Customer Experience for Brands
Twitter's New Customer Support Feature Enables Better Customer Experience for Brands
Twitter has launched a feature that makes it easier for companies to provide support services to their customers…
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3 Easy Ways to Improve Your Landing Page Experience Today
3 Easy Ways to Improve Your Landing Page Experience Today
Getting Started on Improving your Landing Pages If you're a marketer and lead generation is your goal, you know that…
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Keyword Research for Better Content & Audience Engagement
Keyword Research for Better Content & Audience Engagement
How well do you know your target audience? Here is a simple list of actionable tactics to help you become a better…
Activity
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The future of agencies will not be decided by who has AI. It will be decided by who knows how to train it on decades of real marketing…
The future of agencies will not be decided by who has AI. It will be decided by who knows how to train it on decades of real marketing…
Liked by Jean Philippe (JP) Rastrullo
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If I were starting a marketing team from scratch today, I’d hire for just two roles. Not titles...roles. I’m seeing most marketers fall into one of…
If I were starting a marketing team from scratch today, I’d hire for just two roles. Not titles...roles. I’m seeing most marketers fall into one of…
Liked by Jean Philippe (JP) Rastrullo
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Here's how AI can help run your marketing team. These are 7 of my go-to daily use cases. It took a lot of iteration to land on these exact use cases…
Here's how AI can help run your marketing team. These are 7 of my go-to daily use cases. It took a lot of iteration to land on these exact use cases…
Liked by Jean Philippe (JP) Rastrullo
Experience
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Education
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San Jose State University
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Activities and Societies: Alpha Kappa Omega Fraternity, Inc (President, New Member Educator), SJSU Akbayan Pilipino-American Club, Men Creating Change, New Student Orientation, Peer Advisor
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Activities and Societies: Executive Student Body President (2009), Varsity Wrestling (2006-2009), Big Brothers, Interact Club
Courses
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Campaign Management
PR 199
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Contemporary Public Relations
PR 99
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Critical Decision Making
COMM 41
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Introduction to Advertising
ADV 91
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Introduction to Marketing
BUS130
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Mass Communications & Society
MCOM 72
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Mass Communications Writing
MCOM 100W
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Media Law & Ethics
MCOM 101
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Media Writing
PR 190
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New Media and Technology
MCOM 63
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Organizational Communication
COMM 144F
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Print/Magazine and Online Journalism
JOUR 61
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Public Relations Case Studies
PR 192
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Social Business Strategy
MCOM 139
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Strategic Writing
PR 191
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Visual Communication
MCOM 70
Organizations
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Alpha Kappa Omega Fraternity, Inc.
President, Pledge Educator, Public Relations, Fundraiser, Philanthropy
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I built a Glean agent to critique our product messaging for alignment with Clari’s corporate narrative. Here’s how it works: Trigger: The agent…
I built a Glean agent to critique our product messaging for alignment with Clari’s corporate narrative. Here’s how it works: Trigger: The agent…
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We deleted 31% of our strategists job descriptions at Directive & Abe while saving over 700 hours of manual labor last month. Here’s how Stratos is…
We deleted 31% of our strategists job descriptions at Directive & Abe while saving over 700 hours of manual labor last month. Here’s how Stratos is…
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CFOs are from Wharton, CMOs are from Hogwarts. Jon and I are delighted to return to Marketing Week with a fresh rant on risk. Marketers are…
CFOs are from Wharton, CMOs are from Hogwarts. Jon and I are delighted to return to Marketing Week with a fresh rant on risk. Marketers are…
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Marketers love to sell disruption, but CFOs want risk reduction. From ABRDN’s infamous rebrand to SaaS firms with unmemorable names, failed brand…
Marketers love to sell disruption, but CFOs want risk reduction. From ABRDN’s infamous rebrand to SaaS firms with unmemorable names, failed brand…
Liked by Jean Philippe (JP) Rastrullo
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#HIRING: Looking for an impactful, Web #UXResearch role — supported by compassionate teammates like KK Del Riego & Alankar Bandyopadhyay? Join our…
#HIRING: Looking for an impactful, Web #UXResearch role — supported by compassionate teammates like KK Del Riego & Alankar Bandyopadhyay? Join our…
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The concept of Extra Share of Voice or eSOV, is absolutely "still a thing" But when John Philip Jones, and later Les Binet and Peter Field referred…
The concept of Extra Share of Voice or eSOV, is absolutely "still a thing" But when John Philip Jones, and later Les Binet and Peter Field referred…
Liked by Jean Philippe (JP) Rastrullo
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Meet Stratos. Directive’s AI-powered operating system built specifically for B2B marketing. We saw a gap in the market: AI that actually understands…
Meet Stratos. Directive’s AI-powered operating system built specifically for B2B marketing. We saw a gap in the market: AI that actually understands…
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CMOs are at a crossroads. McKinsey’s latest research is clear: the companies outperforming their peers are those where one leader owns the customer…
CMOs are at a crossroads. McKinsey’s latest research is clear: the companies outperforming their peers are those where one leader owns the customer…
Liked by Jean Philippe (JP) Rastrullo
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