Michael Yudin

Michael Yudin

New York, New York, United States
766 followers 500+ connections

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About

Internet Technologist and Entrepreneur. I know what it takes to turn an idea into working…

Activity

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Experience

  • adMarketplace Graphic

    adMarketplace

    New York, New York, United States

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    Greater New York City Area

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Education

Projects

  • BidSmart

    - Present

    BidSmart is a set of predictive algorithms determining two CPCs price points: advertiser CPC based on predicted probability and value of a conversion; publisher CPC based on predicting optimal winning bids. BidSmart combined with Advertiser 3D is the "secret sauce" of adMarketplace - The First Programmatic Marketplace for Search Partner Advertising.

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  • Advertiser 3D

    - Present

    Advertiser 3D platform uses advertiser performance data to optimize pay per click search traffic beyond Google, Bing and Yahoo. Advertisers have simple and transparent control over hundreds of thousands of traffic sources and are able to bid by keyword/traffic source/device type

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Honors & Awards

  • Best Practices award for Big Data

    TDWI -The Data Warehousing Institute

    The TDWI Best Practices award for Big Data in 2014 recognizes the year’s most innovative use of Big Data technology in BI, DW, DM, and analytics. TDWI chose adMarketplace because of the impressive Advertiser 3D and BidSmart systems, which analyze billions of data events per day to provide the only programmatic marketplace for search advertising.

    adMarketplace was chosen by a panel of 20 independent judges beating major financial, telecom and internet companies.

  • Award of Excellence for Big Data Analytics

    HP

    This award recognizes companies who best use HP solutions to support data processing and produce quantifiable business improvements. adMarketplace uses Vertica MPP Columnar Database to house data that powers our campaign management platform (Advertiser 3D) and our algorithmic bidding system (BidSmart) in an innovative and integrated way. adMarketplace reporting and analytics is real time with ability to immediately act on the data on the same screen.

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