Sara Wachter-Boettcher

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.

In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to… Show more

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.

In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.

A Wired Top Tech Book of the Year
A Fast Company Best Business and Leadership Book of the Year Show less

You can’t always predict who will use your products, or what emotional state they’ll be in when they do. But by identifying stress cases and designing with compassion, you’ll create experiences that support more of your users, more of the time.

Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you’re a designer, developer, content strategist, or anyone who creates user… Show more

You can’t always predict who will use your products, or what emotional state they’ll be in when they do. But by identifying stress cases and designing with compassion, you’ll create experiences that support more of your users, more of the time.

Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you’re a designer, developer, content strategist, or anyone who creates user experiences, you’ll gain the practical knowledge to test where your designs might fail (before you ship!), vet new features or interactions against more realistic scenarios, and build a business case for making decisions through a lens of kindness. You can’t know every user, but you can develop inclusive practices that support a wider range of people. This book will show you how. Show less

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.

This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.

It’s an exciting time for content experiments. The forms we know—the article, the episode, the novel—are bending, breaking, reforming all around us. We’re letting go of old-fashioned pages and documents. We’re rethinking the CMS and taking more adaptable approaches. We’re even getting serious about flexible content that can be viewed, saved, and shared by people with an ever-widening array of devices and contexts.

But in countless organizations, there’s precious little talk about these… Show more

It’s an exciting time for content experiments. The forms we know—the article, the episode, the novel—are bending, breaking, reforming all around us. We’re letting go of old-fashioned pages and documents. We’re rethinking the CMS and taking more adaptable approaches. We’re even getting serious about flexible content that can be viewed, saved, and shared by people with an ever-widening array of devices and contexts.

But in countless organizations, there’s precious little talk about these shifts in form—much less the shifts in practice they’ll require. Which means we’re in danger of leaving too many people behind as we, the already converted, whirl away into the future of content. Show less

The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts.

Whether you work as an editor, publisher, writer, strategist, or other content person, odds are that curiosity—the desire to know all the things—propelled you to where you are today.

Yet curiosity is tricky. It’s the first thing that pushes us forward, but it’s also one of the first to hold us back: to keep us from shipping good ideas because we’re too busy lusting after unachievable ones.