How I Went From NYC to Working for Prince Alwaleed
Photo by recycleharmony, Creative commons license (link below)

How I Went From NYC to Working for Prince Alwaleed

Alternate title: How My Boss's Motivational Talk Convinced Me to Quit

I often get asked how I ended going from New York management consulting to working for Prince Alwaleed in the Middle East. It was a pretty big career move. But it was actually a more of a gut decision. And I think there is a good (or at least interesting) career lesson in it.

Here's the story:

I joined Booz-Allen's New York office after medical school. It was my first business job and management consulting was a good way to get some training. And for 2-3 years, doing financial services in Manhattan was a good, if not exactly thrilling, experience.

But by year three, I was having misgivings. I liked the people I worked with but there was a blandness to life at big client service firms which didn’t suit me. Lots of client project churn. Not much thrill. I generally prefer being in small groups (20-50) of aggressive people. And I don't like wearing a suit very much.

Then one day the global CEO of Booz-Allen came to meet the New York office. And he gave a motivational speech that convinced me to quit.

It was a corporate event at 101 Park Avenue (the same building George Costanza worked at in Seinfeld and which Captain America crashes into in the Avengers). We all filed down to the big conference room. And after some food, the CEO arrived and took the podium. He thanked us for coming and said he wanted to talk about the company and its future.

Then he did something which I have never forgotten. He said he thought he had expressed himself better at a previous event. So instead of talking to us, we should just watch a video of his past talk. He then left the stage, sat down in the audience with us and the staff put on a video of him speaking.

For the next +20 minutes, we (the client staff, the admin staff and the CEO) all sat and watched a video of him giving a motivational talk at some other event.

That was the moment I decided to quit. Actually, the thought running through my head was "this is the dumbest thing I have ever seen".

The video ended with a shot of an eagle flying and some cheesy music (something to do with flying high in life). The CEO got back up on stage and took some questions. He then left for the DC office. I went back up to my office and began planning my exit.

A quick aside.

There is often-repeated Warren Buffett advice that you should do what you love in life. If you do, you will be more effective and you will never really work a day in your life.

I think this is completely true. But I also think most people don't really have work they love that much. I certainly didn't at that point in my life. So what do you do if you haven't yet found something you really love to do?

My best answer to this (and my frequent advice to my students) is, absent loving your work, you should go work for the best and brightest people you can find. It will make you smarter. And it will put you in situations with lots of opportunities (the best people all tend to know each other). Absent knowing what you love, working for the best and brightest is a good default strategy.

Listening to the CEO that day, I realized I was neither doing a job I loved nor working for the best and brightest. Hence my spur of the moment decision to quit.

That thought was 80% of how I ended up moving to the Middle East and working for Prince Alwaleed. He was a client so there was a relationship. And I just jumped from a consulting engagement to some short-term work for him directly (looking at a struggling hospital). It was a leap of faith really. I exited my likely partner track in New York for a 3-4 month contract in Riyadh.

I decided I wanted to work for the best of the best. That was it. And I didn't care where in the world I had to go to do that or under what circumstances. At that time, Alwaleed was the world's fourth richest person. And he had turned $30k into $31B using just his brain and a phone. That was proof enough for me to take the leap. I took the 3 month contract and moved from New York to the Middle East. That initial project grew into 8-9 years of work.

And, thankfully, after several years at the center of the Alwaleed whirlwind, I had my Warren Buffett "do what you love" epiphany. I found that doing healthcare and consumer investments - and writing and teaching about it was my thing (Note: I wrote this article in Nairobi, Bangkok and Beijing). Now I study the great global investors (Alwaleed, Jorge Lemann, etc.) and then do a smaller, healthcare version of it. It fascinates me. I virtually never stop thinking about my topics. And per Warren Buffett, I have not really worked a day since.

Thanks for reading. - jeff

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I write and speak about "how rising Chinese consumers are disrupting global markets - with a special focus on digital China".

If you would like to read my posts, please click 'Follow'.

If you would like my recommended China reading list, you can get it at www.jeffreytowson.com. You can also get a free chapter of my One Hour China Book there as well.

Some previous posts include:

About: I am a Professor of Investment at Peking University Guanghua School of Management in Beijing. I am also an investor, consultant and former executive / slave to Prince Alwaleed.

Photo by recycleharmony, Creative Commons license found here.

Syed Qassim Acabo

Halal Marketing Strategist | Helping Muslim Businesses Scale with Paid Ads, Funnels & CRM 🚀 | Ethical Digital Growth Consultant

8y

Wow. Your story is so inspiring Sir Jeff.

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Omar Perez

In Search of Extraordinary Start-Ups and Solutions in Healthcare

8y

I really enjoyed this story and just had to begin following you. Thanks for sharing the story of your leap and inspiring thought for my own journey!

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Michael Sagorje

Making Green Investments Happen

8y

> For the next +20 minutes, we ... all sat and watched a video of him giving a motivational talk at some other event. > That was the moment I decided to quit. This is so rare; corporations get away with phony 'motivation' all the time. How often have we all sat there and not acted on the conclusion? Kudos and congratulations on going through

Abdelhak Benkerroum (阿道), MSc, MBA

Startup Advisor | Entrepreneur | Guest professor | Author

8y

Great article! I specially like the fact that when talking about Al Waleed turning his $30k into $31B, you mentioned he used his brain AND his phone.

This was inspirational to read- thank you for sharing.

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