This course is part of the larger "Improve your creative skills" course. Other courses in the sequence are applicable beyond advertising and PR. I thought that "ideas that resonate" might be general, as well. However, this course seems applicable solely for advertising and PR. In addition, it is just about the characteristics that the teacher feels are important, and not how to develop ideas with those characteristics.
Ideas That Resonate
With Stefan Mumaw
Liked by 903 users
Duration: 34m
Skill level: Beginner
Released: 7/22/2014
Course details
In advertising and marketing, ideas are currency. Some are small, some are average, and then there's the select few that are truly big ideas—the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? In this course, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He shows you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teaches you how to unlock the potential in your own ideas and connect with your audience in a meaningful way.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Tahsin Tasnim Talha
Tahsin Tasnim Talha
Visual Communication Expert | I empower brands to maintain clarity, influence and consistency in their visual communication, including ads, marketing…
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Contents
What’s included
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