VANITY GROUP | Certified B Corp

Looking for a Nightcap? 🥃 We recently collaborated with Next Hotel Melbourne, Curio Collection by Hilton to create a bespoke, limited-edition cocktail, named 'Elijah Who?', inspired by the cult fragrance Nightcap, by WHO IS ELIJAH. The cocktail replicates the bold, woody, and earthy notes of the Nightcap scent, featuring cardamom-infused tequila, smoky mezcal, house-made vanilla and lime. Exclusively available at the hotel's La Madonna Bar, each cocktail is paired with a complimentary vial of the WHO IS ELIJAH Nightcap fragrance, for guests to spritz and enjoy long after their drink is done. Guests at Next Hotel Melbourne can opt for another Nightcap in-room, with the beautifully bold Nightcap guest essentials collection. VANITY GROUP is proud to partner with Next Hotel and WHO IS ELIJAH to create unique guest experiences.

Experience pure luxury at the new Virgin Active Bondi Westfield! Equipped with infrared saunas and cold plunge, reformer Pilates, co-working spaces and so much more, this social wellness destination combines fitness, recovery and everything in between, all under one roof. The luxury continues with the GROWN ALCHEMIST guest amenities collection featuring advanced biotech ingredients that support skin health from head-to-toe. A big congratulations to Greg Hesse, Michelle Rolston and the entire Virgin Active team on the opening of this beautiful location! VANITY GROUP | Certified B Corp is proud to partner with Virgin Active and Grown Alchemist to elevate the guest experience around the globe.  

This past weekend, we brought to life an APPELLES Apothecary & Lab x LaGaia UNEDITED Pool Party at Cache Creek Casino Resort, celebrating the launch of our new luxury amenity partnership!   Guests had the opportunity to explore two of our premium hotel collections:   🌿 LaGaia UNEDITED Hotel Collection  A sensory experience with unisex woody notes designed to relax and restore. Featuring Bitter Orange & Cedarwood haircare and Grapefruit & Orange body care. 🖤 APPELLES Black Collection  A rich, results-driven range powered by Blackseed, Tamanu, and Sea-Buckthorn, formulated to deeply nourish and hydrate skin and hair.   The event brought our brands to life with: 💫 APPELLES beach balls and a life-size LaGaia UNEDITED shampoo bottle 🧴 Sampling stations with both hotel collections and retail products 💆♀️ Hand massages using APPELLES and LaGaia UNEDITED's signature lotions and essential oils 🍸 Custom LaGaia UNEDITED cocktails crafted with lavender essence to mirror the retail collection   A huge thank you to Thomas Riesgo, Michael Kehoe, and the exceptional Cache Creek team for helping us deliver a memorable and immersive activation.

✨ HOTEL SPOTLIGHT: Bob W. Helsinki A standout destination in the heart of the city, Bob W Helsinki is designed for the modern-day traveller 🛀. The hotel is sophisticated, timeless, and effortlessly cool. We’re proud to elevate the guest experience through our amenity partnership, featuring Capri by 19-69 in every bathroom. The fragrance is bright, fresh, and unforgettable offering a scent that leaves a long lasting impression.

Last month, we joined in the celebrations to officially open YOTEL Tokyo Ginza, with our URBAN JUNGLE 24/7 Convenience pop-up, inspired by Japan's iconic convenience stores. While enjoying the opening celebrations, guests roamed the 'store' with their branded shopping baskets to shop some Urban Jungle goodies. From the best-selling Melt Me Softly Cleansing Balm to favourites from the guest essentials collection, Fix-er Upper, each guest left with a curated selection of skincare treats to enjoy long after check-out. Thank you to YOTEL Tokyo Ginza for partnering with us on such a fun event!

🌟 Hotel Spotlight 🌟 Explore the vibrance of Dubai at JA Ocean View Hotel by JA Resorts & Hotels! Offering panoramic ocean views, infinity pool, and family-friendly activities, JA Ocean View Hotel provides the bustling energy of the city with the relaxation of a luxurious beachfront resort. After a day of activities or poolside relaxation, guests are welcomed by the luxury TEMPLESPA Skincare Energise hotel collection in every room. VANITY GROUP is proud to partner with JA Ocean View Hotel and TEMPLESPA to elevate the guest experience.   

Refill, Refresh and Recharge with our most sustainable bottle format yet; Clean Charge ♻️✨ Engineered for conscious travellers and forward-thinking hotel partners, Clean Charge offers a sleek, refillable solution designed to reduce single-use plastic without compromising on luxury. Request samples today: https://lnkd.in/ensfyrTV 

VANITY GROUP is all about trying our best to do good things for the planet, driven by our Mindful Beauty Project. As part of this project and our broader sustainability initiatives, we’re proud to be certified to the Global Recycled Standard (GRS). One of the world’s most respected certifications for recycled content and supply chain integrity, a GRS certification guarantees a product is composed of at least 50% recycled materials and ensures ethical production, chemical restrictions, and environmentally friendly practices. The GRS also guarantees full traceability from waste source to finished product, allowing us to continue creating premium guest essentials that are both luxurious and conscious. Request samples of our GRS certified hotel collections today > https://lnkd.in/gvwejibm 

Welcome to the Wellness Club! 🧘♀️ To kick off a summer of wellness, we recently collaborated with Swire Hotels EAST Hong Kong and APPELLES Apothecary & Lab on a self-care-centric event. Event attendees were treated to a poolside yoga session, with custom EAST x APPELLES branded grip socks for their next practice and APPELLES mists and candles to set the mood. Following their calming class, APPELLES-inspired smoothies were served to perfectly pair with the APPELLES in-room amenities and luxurious skincare suite pack. Guests booking their stay at EAST Hong Kong can also enjoy the wellness offering for themselves, with a curated APPELLES room package created to be enjoyed all summer long. Thank you to EAST Hong Kong for partnering with us on this amazing event!

VANITY GROUP is proud to partner with Be London, where refined design meets the comforts of home in the heart of one of the world’s most iconic cities. 🏙️✨ To enhance the guest experience, you will find luxurious amenity offering, Urban Apothecary London's Fig Tree Hotel Collection. A fragrance that blends fresh fig leaves, soft florals, and warm woods to create a feeling of calm, comfort, and contemporary British elegance. Whether you're staying for a few nights or a few months, guests at BE London can now enjoy a moment of indulgence with every stay.