Phil Gamache

Most of HubSpot’s 200+ updates won’t move the revenue needle. Two will: Data Hub and Breeze Agents. • Data Hub finally fixes the attribution nightmare CMOs face every LT meeting. • Breeze Agents cut CAC and accelerate pipeline — but only if your playbooks are solid. Here’s the mistake I already see coming: 👉 Companies will flip these on with dirty data and broken processes. 👉 And instead of clarity, they’ll get chaos — faster and more expensive. The best operators will use this moment differently. They’ll clean their data, re-architect workflows, and point AI at the right accounts. HubSpot just drew a line… You either adapt your revenue engine for hybrid human + AI teams… or you watch your competitors pull ahead. (Full breakdown in the video 👇) #INBOUND25 #HubSpot #CMO INBOUND 🚀

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HubSpot lost 80% of their blog traffic because of AI. And they are totally fine with it. Two months ago, I interviewed Aron Gosselin from HubSpot during Make #waves24. He shared how HubSpot approaches content. For every new blog post, they optimize four old ones. They are laser focused on content that drives revenue to the business. On top of the funnel, Kipp Bodnar, CMO of HubSpot, & Kieran Flanagan explained in their latest podcast episode how they diversify their media approach to reach their audience. The drop was neither a shock to HubSpot nor is it harming their business. It’s crucial to identify your ICPs and focus on the metrics that really matter

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Differentiation is super hard. Don’t do it with one hand tied behind your back. I have a problem with positioning, as many B2B tech people practice it. We think too small about what makes us different. We limit our thinking to product capabilities alone. We list out what our product does, we sift the list down, and then we stop. I encourage people to leave no stone unturned when it comes to figuring out what makes you different. Yes, you should start with product capabilities. But then you should keep going. After trying this dozens of times, I recommend exploring four topics: 1. Capabilities  2. Credibility  3. Convenience 4. Cost (It’s dumb luck that they all start with C. Also, no, this is not a “new 4Ps.”) Capabilities covers everything your product does and the superpowers it unlocks. Credibility includes everything that makes you more trustworthy than the competition. Convenience explores everything that makes it easier to buy from you. Cost considers anything that proves you deliver more value relative to the time and money your buyers spend. I have a method I use to dig into these four topics and distill down what really matters. This technique has led to major unlocks for my clients. It’s one of my proudest creations. I put it all in Miro. You can have it for the low cost of commenting on this post. Just say “Advantages,” and it’s yours. We need to be connected, of course. YES, I will send this to EVERYONE who wants it. PS: If you’re thinking, “What about brand, narrative, category, community,” etc…do me a favor and take a look at the asset and the video I embedded into it before you tell me I missed something. I did think about that stuff. 

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Even with the new auto-merge functionality, HubSpot's native deduplication is severely limited by the options you have for configuring the merge logic. The fact that merge automation is in your settings instead of built into workflows should tell you everything you need to know. That’s where a tightly integrated tool like Koalify 🐨 comes in handy. Instead of being limited to a small set of default properties, you can use any combination of properties, including custom properties, to deduplicate your records. Other advantages over HubSpot’s default tools include primary record control and property retention rules. And you can do all of that right inside of a HubSpot workflow (where it SHOULD be). That means you don’t have to create an awkward “Delay” step to account for you sending a duplicate to an external tool and waiting for it to come back. It just happens right there in the workflow in real time. The best part is that it all feels native to HubSpot. Koalify is one of the few App Partners leveraging CRM Cards so that your team can see flagged potential duplicates right on the records they are working in. If you’re looking for a powerful, easy-to-use data cleanup solution that is deeply integrated with HubSpot’s native tools, Koalify is the move. Want to know how Koalify compares to HubSpot’s native features and other third-party deduplication tools? Check out the HubSpot Deduplication Tool Comparison Guide on #Hubsessed here: https://lnkd.in/de4pVHSP

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