Michaela Alexis

Email marketing is a powerful tool for engaging customers and driving business growth. This learning path covers the essential strategies and techniques for crafting effective campaigns, optimizing content for maximum impact, and maintaining a healthy, responsive subscriber list. By the end, you'll have the skills to excel in email marketing and deliver measurable results. Tune in, pass the final exam, and earn your certificate.

Social media marketing is a powerful tool for businesses to engage with their audience. These courses teach you how to create impactful social media campaigns, optimize your strategy across various platforms, and leverage storytelling and video content to boost engagement. Tune in, pass the final exam, and earn your certificate. Check out Hootsuite Academy to learn more from this global leader in social media management.

Crowne Plaza® believes in using the power of human connections to create meaningful experiences. That’s why we’ve assembled a team of experts, the Crowne Plaza Meeting Mentors. This advisory team is sharing their expertise in meeting and event strategy, design, technology and social media with our Crowne Plaza Meetings Directors to help them elevate your next event. Learn more from our Meeting Mentors as they share their tips and tricks to make your next event more than a meeting.

While social media tends to stress success and accomplishment, a new hashtag emerged on LinkedIn to share personal stories about one’s failures, struggles and disappointments — things that are not typically publicized but part of everyone’s working life.

Campaign has reached 26 million users and counting!

Launched LIV Apartment's social media presence, all content was created and/or directed by me. This is the first major brand that I have launched a social media campaign for.

Accounts I have been responsible for:

Instagram: https://instagram.com/livottawa
Facebook: https://www.facebook.com/LIVOttawa
Twitter: https://twitter.com/LIVOttawa
Pinterest: https://www.pinterest.com/LIVOttawa
Google: https://plus.google.com/+LIVApartmentsOttawa

In addition to completely re-branding CLV Group's social media presence, since I started in July 2013, I have:

• Simultaneously managed over 100 social media accounts and 5 company blogs, including
an internal communications blog for employees
• Increased Google+ reviews from 14 negative to 750+ positive reviews across the
company in under a year
• Managed email campaigns, resident contests, and charity events
• Managed Facebook advertisements for promotions and… Show more

In addition to completely re-branding CLV Group's social media presence, since I started in July 2013, I have:

• Simultaneously managed over 100 social media accounts and 5 company blogs, including
an internal communications blog for employees
• Increased Google+ reviews from 14 negative to 750+ positive reviews across the
company in under a year
• Managed email campaigns, resident contests, and charity events
• Managed Facebook advertisements for promotions and events
Increased CLV Group Twitter followers by 729%
• Increased CLV Group Facebook fans by 450%
• Increased CLV Group Pinterest followers by 157%
• Won 3rd place for “Best Use of Social Media” at the 2015 Landlord WEBCON and Rental
Marketing Awards

Accounts I have been responsible for:

CLV Group Facebook: https://www.facebook.com/clvgroup
CLV Group Twitter: https://twitter.com/clvgroup
CLV Group Google+: https://plus.google.com/+ClvgroupRentals
CLV Group Instagram: https://instagram.com/clvgroup
CLV Group Pinterest: https://www.pinterest.com/clvgroup
CLV Group Linkin Company Page: https://www.linkedin.com/company/clv-group

Google+ pages for all CLV Group managed properties (see full list at www.clvgroup.com).

Show less