BREITLING

🌊 Style meets depth    In 1957, Breitling introduced the world’s first underwater chronograph and its time-only counterpart. They were engineered for utility but styled for the rise of dive travel.  On our Since 1884 heritage blog, writer and collector Eitan Arrusi revisits these unsung marvels and the lifestyle that inspired them.  Read the full story here:

Let’s look at the history of these limited editions—the Top Time B01 Fausto Coppi and Top Time B01 Gino Bartali. It started on two wheels and made its way to your wrist. These tributes bring cycling’s golden age—and two of its biggest stars—to life. Discover the Collection: https://lnkd.in/ebJCuK5e

What do you pack for space? A Breitling, obviously. 🚀 From the first Swiss wristwatch in orbit—worn by Scott Carpenter in 1962—to zero-G Chronomat bracelet repairs aboard the ISS, Breitling has been part of astronauts’ personal kit since space travel began.  In our latest Since 1884 heritage blog, we track the missions, the surprise cameos, and one very sentimental reason astronauts still take their watches to space today. Read it here:

Out of this world—just like him. 🪐  We’ve teamed up with football superstar Erling Haaland to create two one-of-a-kind watches featuring meteorite dials.  Each Chronomat B01 42 Erling Haaland edition is fitted with a dial cut from the 4.5-billion-year-old Muonionalusta meteorite—formed in space, discovered in Sweden. No two are alike. The dial’s naturally occurring pattern makes every piece a true original.  It’s the first time we’ve used this extraordinary material—and for a talent like Erling’s, there couldn’t be a better moment. Discover the Collection: https://lnkd.in/dpZsnYNY

Breitling lands in Mongolia. We’re proud to announce the opening of our boutique in Ulaanbaatar’s Central Tower, which coincided with the Mongolia Economic Forum, highlighting Breitling’s commitment to the region’s growing economic and cultural momentum. With CEO Georges K. in attendance, this milestone marks a significant step in our continued expansion across Asia—bringing Breitling timepieces from the Swiss Jura to the Mongolian plateau. 

Our fifth annual Sustainability Mission Report shares our latest updates across the full scope of our efforts for sustainability in our three key pillars of Community, Nature and Governance. The report is created entirely in-house and shares powerful personal stories from our community around the world, about how they are personally taking action for sustainability.    Thanks to the shared efforts of our Squad, we have reached several key achievements In the last year, including being awarded the platinum medal from EcoVadis which is awarded to the top 1% of all companies assessed globally, for our full-scope performance on sustainability topics related to labor & human rights, environment, ethics, and sustainable procurement.   We are especially proud to see our collaboration with communities in our Better Diamond supply chain come to life—and to share these inspiring stories in the present report and with a short film dedicated to the communities with which we have the opportunity to create sustainable transformation.   This report aligns with the European Sustainability Reporting Standards (ESRS) for the second year. Discover the Report here: https://lnkd.in/d7uwYASF

Origins of the Sea Universe  In 1956, Jacques Cousteau and Louis Malle’s The Silent World sparked a global fascination with the underwater exploration. A year later, Breitling responded with the SuperOcean ref. 807—the world’s first dive chronograph—and the sleek time-only ref. 1004. These mid-century pieces, with their luminous spear-and-arrow hands, lacquer-like bezels, and mesh-metal bracelets, set a new standard in dive-watch design. The redesigned Superocean Heritage blends this legacy with modern form—featuring faithfully reimagined details drawn from these original watches. http://bit.ly/4jZSGAn

Breitling Eyewear by Cutler and Gross  This limited-edition capsule collection translates the Superocean Heritage’s design language into standout sunglasses. From mesh-style engravings that mirror the watch’s bracelet to luminous, arrow-shaped temple tips inspired by its distinctive hour hand—it’s the perfect match to your watch. The watch. The frames. A match made in paradise. Explore the Collection: https://lnkd.in/dxSTqDPF

Superocean Heritage: revealed by the sea, designed for it.  Wheels and Waves gave us the perfect stage to launch the new Superocean Heritage and connect with our incredible community. Explore the Collection: https://lnkd.in/eq7vF2G8

Introducing Breitling Eyewear by Cutler and Gross—our new licensed partnership with the Swiss fine watch experts. Welcoming five sunglass styles, including five limited-edition variations, all paying tribute to Breitling’s Superocean Heritage timepiece. Officially launching at Breitling's Wheels and Wave on Wednesday 11th June in Biarritz. “This collaboration is about blending heritage with modern craftsmanship,” says Cutler and Gross CEO Jack Dooley. “The result is a collection that feels timeless and fresh at the same time.” BREITLING CEO Georges Kern adds, “The Superocean Heritage now has the ideal companion—sleek Cutler and Gross sunglasses to match.” Coming soon to Cutler and Gross online, July 2025.