EPHMRA | For The Healthcare Business Intelligence, Market Research & Analytics Community

We are bringing you two EPHMRA Ethics webinars to equip you with the knowledge and tools to navigate the complex regulatory landscape and opportunities of healthcare market research. Don't miss out on the opportunity to be enlightened and to connect with industry leaders! Session 1; 7 October at 14:00 – 15:00 UK time. Navigating the Evolving Regulatory Landscape A panel discussion will discuss these challenges further, with attendees invited and encouraged to submit questions ahead of the session using the registration form. This event explores how regulatory shifts – in particular those relating to diversity, equity, and inclusion as well as cross-border data transfers – are impacting the healthcare insights industry. A panel discussion will discuss these challenges further, with attendees invited and encouraged to submit questions ahead of the session. Speakers: Howard Fienberg, CAE, Senior VP Advocacy at Insights Association, and Eileen Irvin, Co-Head of Ipsos Survey Research Methods Centre at Ipsos, Kaleke Kolawole, Policy Manager at Market Research Society. Convenors: Hilary Fischer, Executive Director, Compliance at Organon and Jana Rueten-Budde, Insights Governance Lead at UCB Why Attend? This event will inform and help keep you ahead of the curve. The output from the panel discussions will also inform EPHMRA of your priorities for Ethics’ focus on developing guidance and other relevant resources. Session 2; 21 October at 11:30 to 12:30 UK time. From Insight to Oversight: The New Frontier of AI Accountability A panel discussion will discuss these challenges further, with attendees invited and encouraged to submit questions ahead of the session using the registration form. This event delves into the impact of downstream AI regulations and the power of using AI on the healthcare insights industry. Speakers: Debrah Harding, Managing Director, Market Research Society and Jessica Santos, Global Compliance and Quality Director, Oracle Life Sciences, Hannah Mann, Founding Partner at Day One Strategy. Convenors: Matteo Cappai, Head of Compliance at Ipsos, and Georgina Butcher, EPHMRA Ethics Why Attend? This event will inform and help keep you ahead of the curve on the use of AI in healthcare market research. The output from the panel discussions will also inform EPHMRA of your priorities for Ethics’ focus on developing guidance and other relevant resources. Please note these are member only webinars.

We are pleased to announce that Matteo Fabiani BSc, MSc and Amar Devit of SKIM will be speaking at our EPHMRA Chapter Meeting in Basel. 📅 Date: Thursday 25th September 2025 | 08:30 – 17:00 Their paper is entitled: ‘From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach’, and will be convened by Fenna Gloggner of Insmed Incorporated. 💡 This paper uses the US MRI contrast agent market as a case study to present a sequential conjoint-based forecasting model, developed in collaboration with a leading global pharma company in radiology and oncology. The model integrates primary HCP preference data with historical sales trends, addressing the limitations of conventional models by simulating how preferences evolve in response to market events (e.g. new product launches, price shifts, or emerging clinical evidence). 📢 Register now, for the 2025 EPHMRA Chapter Meeting here: https://lnkd.in/euHXF6U4

Call for Papers is Launched! Submission deadline is 23 September 2025 We are looking for great papers to include on our 2026 conference Programme - could you be one of our presenters? The range of topics is wide – take your pick! Topics to Consider: Advancing AI in Market Research Case Studies Over Theory. Innovative and Non-AI Methods in Market Research. Patient Centricity and Stakeholder Engagement. Future of Research: Addressing Evolving Challenges. EPHMRA 2026 Paper details For 2026 we are definitely encouraging and looking for: Workshops and Interactive Sessions – to increase engagement and provide varied formats for collaboration and networking. For example: Workshops on advanced techniques with hands-on examples or Energiser sessions (e.g., post-lunch workshops). We are also interested in Poster sessions or smaller collaborative settings to exchange ideas. But don’t forget we are also looking for papers that can be presented in the usual 25 minute slot. Find out more here - https://lnkd.in/eMdGyPPB Any questions just reach out to the EPHMRA team.

At our 25th September EPHMRA Chapter Meeting in Basel, we have Ümit Aktas and Melike Merdan, from Bayer | Pharmaceuticals presenting their paper entitled: ‘Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning’. 🔍 This paper aims to identify early adopters of the product to be launched, a novel treatment for hot flashes and night sweats due to menopause, and analyse their characteristics and motivations using a combination of PMR and data analytics to generate strategic insights in key launch countries. Additionally, it is aimed to explore various drivers influencing the early adoption of the product to be launched among different HCP specialties and how these insights can inform strategic marketing efforts.  🤝 Our convenor for this paper is Ana Maria Aguirre-Arteta of Novartis 📢 Register now, for the 2025 EPHMRA Chapter Meeting here: https://lnkd.in/euHXF6U4

Supporting Young Professionals working in healthcare market research. We're exploring the idea of launching the EPHMRA Young Professional Buddy Scheme, a mentoring initiative designed to offer practical guidance and support. This scheme would be specifically tailored for Young Professionals with fewer than five years of experience in our industry, helping them navigate their careers, define their paths, and build confidence. Our aim is to find experienced professionals like yourself, who would be open to becoming a mentor and sharing their experience and insights. Becoming a mentor could be a fantastic opportunity to directly impact the development of promising talent in our field. Why Become a Mentor? You'll help Young Professionals build clarity and confidence, one conversation at a time. If you've ever thought, "I wish someone had told me that early on," this is your chance to be that person: Mentor Future Leaders: Mentoring isn't about having all the answers, it's about listening, guiding, and sharing what you've learned. Make a Difference Without Overcommitting: You don't need to clear your diary to make a real impact. A few hours spread throughout the year can offer the kind of guidance you wish you'd had early in your own career. Sharpen Your Leadership Skills: Mentoring helps you become a better listener, communicator, and guide. Personal Growth: Mentors often say they learn as much from their mentees as they give. It's a chance to reflect on your own path and values. How the Scheme Will Work The scheme's launch will depend on the level of interest we receive from potential mentors. However, our vision includes: One-to-One Mentoring: Mentees will be paired individually with a mentor, fostering a direct and personalised relationship. Practical Support: Each mentee will receive dedicated guidance from their mentor. The aim is to provide valuable support without creating a burdensome workload for mentors. Commitment: Should the scheme launch, we would ask mentors to commit to guiding one mentee online for approximately 6-8 hours over a 12-month period. Interested in Becoming a Mentor? If you're passionate about nurturing emerging talent and are open to committing to this rewarding experience, please complete our mentor survey (just a few questions). This will help us uncover the profiles of those who can support as mentors as well as help us understand your preferences and expertise. Link to the survey here - https://lnkd.in/e8DC2hb6

📢  This year at our September 2025 EPHMRA Chapter Meeting in Basel, one of the papers will be presented by Jeremy Hollow of Listen + Learn Research | The Social Insight Agency. Jeremy’s paper is entitled: ‘From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation’. 💡  The paper, convened by Angela Duffy - Research Partnership will demonstrate the value of integrating deep cultural insight with quantitative validation to achieve both strategic clarity and commercial confidence and highlight how integration enhances decision-making speed, depth of empathy, and CX alignment, ensuring the patient voice influences packaging, communications, and planning. Register today for the 2025 EPHMRA Chapter Meeting: https://lnkd.in/euHXF6U4 Date: Thursday 25th September 2025 | 08:30 – 17:00

EPHMRA is pleased to welcome Porterhouse Insights to the EPHMRA community as an Agency member. Great to have you on board and looking forward to our collaboration. David Eatwell

Basel meeting on 25 September 2025 Early Bird tickets available till 1 September  ‘Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’ Book your tickets now whilst at the Early Bird price of CHF450+VAT, this will rise to 550 CHF + VAT on 1 September 2025. Meeting Convenors: Sanjana Bose, Roche Fenna Gloggner, Insmed Angela Duffy, Research Partnership Ana Maria Aguirre-Arteta, Novartis We have a great line up of papers: Navigating the Path to Adoption: Unlocking Early RXers combining Segmentation and Machine Learning Speakers: Ümit Aktas and Melike Merdan, Bayer From Stated Preference to Real-World Adoption: An Integrated Forecasting Approach Speakers: Matteo Fabiani BSc, MSc and Amar Devit, SKIM ONE VOICE: Integrating data across 60+ countries to track corporate trust and loyalty Speakers: Ralf Jansen, BI and Annick van Zyl, Instar When something clicks: Fusing data to fuel deeper insight Speaker: Sarah Brown and Mariel Metcalfe, Research Partnership From Social Signals to Strategic Claims: A Cultural Insight Approach to Claim Validation Speaker: Jeremy Hollow, Listen and Learn The Qual/Quant/Analytics Success Sandwich: Messaging and Positioning a Novel Healthcare Innovation Speakers: Jemma Reast and Jarlath Mulhern, Madano Supercharging your patient journey, with data consolidation and workshopping Speakers: Ben Walker and Rachael Eddleston, Adelphi   The meeting takes place on the 25 September in Basel on the Roche campus. Take a look at our events page for details on the Agenda - members only. Look at the event and register here - https://lnkd.in/euHXF6U4

Call for Papers is Launched! Submission deadline is 23 September 2025 We are looking for great papers to include on our 2026 conference Programme - could you be one of our presenters? The range of topics is wide – take your pick! Topics to Consider 💡Advancing AI in Market Research Case Studies Over Theory. 💡Innovative and Non-AI Methods in Market Research. 💡Patient Centricity and Stakeholder Engagement. 💡Future of Research: Addressing Evolving Challenges. For 2026 we are definitely encouraging and looking for: Workshops and Interactive Sessions – to increase engagement and provide varied formats for collaboration and networking. For example: Workshops on advanced techniques with hands-on examples or Energiser sessions (e.g., post-lunch workshops). We are also interested in Poster sessions or smaller collaborative settings to exchange ideas. But don’t forget we are also looking for papers that can be presented in the usual 25 minute slot. Find out more here - https://lnkd.in/eMdGyPPB Any questions just reach out to the EPHMRA team.

EPHMRA Forecasting Forum - Communicating Forecasts October 17 2025 13:00 – 14:00 UK time This is an online event. We often talk about improving forecast models and processes, but what about improving how we communicate forecasts? Even the most robust forecast loses its value if it isn’t understood, trusted, or acted upon by key stakeholders. This Forecasting Forum will focus on the often-overlooked art of communicating forecasts effectively within organizations. We’ll explore how to present assumptions, ranges, and uncertainty in ways that resonate with cross-functional audiences, and how to tailor the communication depending on the stakeholder, be it commercial, finance, or senior leadership. The session will provide space for participants to share best practices, pitfalls, and lessons learned. We'll discuss how to deal with pushback, how to foster transparency without overwhelming detail, and what it takes to build credibility over time. We look forward to welcoming Verena Schiessl, Freelance Insights & Forecasting Consultant, who will chair the session and kick off the discussion with practical input. Speaker: Verena Schiessl, VS Consulting Target audience: Forecasters, data analysts, BD, Commercial Insight. This session should be valuable particularly for more junior individuals.   This is a members only webinar - free of charge. Register here - https://lnkd.in/eKH5VhX9