Wella Company

Introducing OPI’s “What’s Your Mani-tude?” Fall 2025 collection, a limited-edition range created to empower both confidence and individuality through nail color. This new collection features innovative shades, including moody crèmes, shimmers, and bold to neutral tones, all inspired by iconic '90s fashion trends and designed to evoke a sense of nostalgia. By inspiring self-expression through its nail products, OPI brings to life Wella Company's vision of enabling individuals to look, feel, and be their true selves. #WellaCompany #OPI #OPIObsessed #OPIWhatsYourManitude #90sNails #Beauty #BeautyBusiness #Nail #NailIndustry #Manicure #Fall2025 #FallTrends

At Wella Company, we recognize that when each hairstylist thrives, the entire industry rises. We are proud to announce R.I.S.E. with Wella: Wella Professionals’ global initiative dedicated to empowering hairstylists through Relationships, Inspiration, Science, and Education. This program will highlight the journeys of our Ambassadors from around the world, share expert insights into hair education, and celebrate the artistry and science behind every transformation. Follow @wellahair to meet the hairstylists, get inspired, and see how you can R.I.S.E. with us! #WellaCompany #RISEwithWella #WellaProfessionals #Wella #WellaHair #Hair #HairIndustry #Beauty #BeautyBusiness #BeautyCommunity #Inspiration #Education #HairScience

Introducing the new ghd Chronos Curve collection, our beauty tech brand’s most advanced range of professional wands and curling irons yet. Available in four versatile barrel sizes and equipped with breakthrough curl-responsive technology, each tool adapts to your own styling technique leaving you with a glossy, frizz-free finish. Whether you’re looking for tight, defined curls or soft, flowing waves, there’s a tool for every style. #WellaCompany #ghd #ghdhair #goodhairday #ghdchronoscurve #Hair #HairIndustry #Beauty #BeautyBusiness #BeautyTech #Innovation

We’re proud to introduce Wella Professionals’ Make It You campaign, which celebrates the idea that beauty is personal, ever-evolving, and deeply individual. From the No. 1 Salon Color Brand in the World with 140 years of stylist-trusted expertise, this campaign is a reminder that hair is more than style, it’s a language that tells the world who we are and who we’re becoming. Whether you’re a hairstylist or a client, Make It You encourages you to own your authentic look.   Welcome to the era of #MakeItYou!   #WellaCompany #WellaProfessionals #WellaColor #WellaCare #HairTransformation #BeautyIndustry #SelfExpression #Beauty #BeautyBusiness #Campaign #Hair #HairIndustry

Introducing the OPI GELement™ System – our newest advancement in at-home gel manicures. Featuring a curated palette of 30 gel colors, this collection ranges from timeless neutrals to vibrant shades and deep, rich tones. Achieve salon-quality results in the comfort of your home with OPI’s innovative LED gel lamp and easy-to-follow application guides, allowing you to unleash your creativity and experience the next evolution in nail technology!   #WellaCompany #OPI #OPIObsessed #OPINails #OPIGELement #OPIGELiversity #GelNails #Manicure #AtHomeGelManicure #DIY #Nails #NailIndustry #Innovation

Artificial intelligence is rapidly transforming industries, unlocking new levels of creativity, efficiency, and innovation. At Wella Company, we're embracing this wave of change with Wella Professionals’ latest hair trend: #SurrealColor. Inspired by AI and brought to life by our talented team of Wella artists, this trend showcases a collection of beautiful hair transformations, each featuring a high-gloss, surreal finish created using new exclusive #WellaColor shades with a built-in metal purifier for hair protection. Thanks to the visionary artists, Romeu Felipe, James Earnshaw, Renya Xydis, and Haleema Moraitis, for their creativity and expertise in turning innovative concepts into reality.   #WellaCompany #WellaProfessionals #WellaHair #AI #ArtificialIntelligence #Hair #HairIndustry #Beauty #BeautyBusiness #HairTrend #AW25Trend #Innovation

We’re pleased to share the secret behind Joanne Ciconte’s effortlessly healthy waves! With her new Wella livery, Joanne’s hair is styled to perfection by @natalie.wella using Ultimate Repair, Ultimate Smooth, and finished with ghd for that signature look. Here’s to empowering confidence—on and off the track—with healthy, beautiful hair. #WellaCompany #WellaProfessionals #UltimateSmooth #UltimateRepair #ghd #WellaXF1Academy #MakeItYou #F1Academy #Hair #HairIndustry #Beauty #BeautyBusiness #Partnership

Introducing Briogeo Hair Care’s NEW 99% naturally-derived, silicone-free styling oils infused with Yuzu + Plum for polish and shine! The 4-in-1 Weightless Hair Oil is designed specifically for fine to medium hair, offering protection, smoothness, hydration, and a subtle shine without weighing strands down. For those with thick, curly, or coily hair, the Supreme Shine Strengthening Oil provides a transformative gloss-to-oil experience that instantly boosts shine, delivers moisture, and helps strengthen hair for a healthier appearance. Elevate your haircare routine with these innovative oils and discover luminous, nourished hair — naturally 💜 #WellaCompany #Briogeo #BriogeoHairCare #Natural #Hair #HairIndustry #Beauty #BeautyBusiness #HealthyHair #Haircare

This Juneteenth, we commemorate the emancipation of enslaved African Americans in the United States – a significant milestone in the journey toward equality and justice. At Wella Company, we are proud to join our US teams in reflection, service, and education through an internal event hosted by our Network of Black Leaders and Executives Affinity Group as we celebrate freedom and continue to foster a culture of inclusion and empowerment. #WellaCompany #Juneteenth #Juneteenth2025 #Hair #HairIndustry #Beauty #BeautyBusiness #Reflection #Freedom #NOBLE #AffinityGroup

We’re thrilled to announce the official partnership of Wella Professionals with F1 ACADEMY! Together, we’re empowering a new generation of women to dream big, break boundaries, and express their individuality — on and off the track. This weekend in Montreal, race car driver Joanne Ciconte will proudly represent Wella Professionals with a custom livery and race suit showcasing our signature red and mermaid identity. Keep an eye out for the #25 car with our brand’s "Make It You" message on the rear wing — celebrating self-expression and fearless authenticity 💪🏁 #WellaCompany #WellaProfessionals #WellaXF1Academy #MakeItYou #F1Academy #Hair #HairIndustry #Beauty #BeautyBusiness #Partnership