Every click in an ecommerce store is a potential point of failure. The smallest amount of friction can turn would-be purchases into abandoned carts.
To optimize your ecommerce store and increase sales, you’ll need to go past basic analytics and see how customers actually interact with your site. That’s where Microsoft Clarity comes in.
Clarity is a free behavior analytics tool that integrates directly with Shopify, giving you unmatched visibility into user behavior through heatmaps, session recordings, and advanced engagement insights.
Here’s everything you need to know about the new Clarity Shopify App and how to get started.
Track the Entire Funnel—From Landing Page to Thank You
Clarity’s native integration with Shopify means you can now track every step of the customer journey, including critical checkout and thank you pages.
Thanks to Clarity’s compatibility with the Shopify Pixel, you can now:
- Analyze how users interact with the checkout flow.
- Identify steps where users drop off.
- View heatmaps and recordings for post-purchase pages.
Even better, Smart Events automatically track important actions like product views, add-to-cart events, and checkouts—so there’s no need to set up custom tracking manually.
Monitor Key Ecommerce Metrics
When you install Clarity on your Shopify store, you unlock a range of ecommerce-specific metrics and insights that go far beyond traditional analytics:
- Checkout Abandonment: See where users are bouncing in the final stages of purchase.
- Product Views: Identify your most (and least) engaging products.
- Click-Through Rates: Understand how users move through your site and where they get stuck.
- Conversion Heatmaps: Visualize what actions lead to purchases.
Clarity also tracks fundamental website metrics, like engagement rates, rage clicks, and scroll depth to fully understand customer behavior.
Maximize Conversions with Data-Backed Decisions
Every optimization you make to your store should serve one goal: creating a great shopping experience that turns more visitors into customers. Microsoft Clarity gives you the insights you need to improve conversion rates at every touchpoint.
With Clarity, you can:
- Uncover where customers hesitate before buying—whether it’s unclear product info, missing trust signals, or unexpected fees at checkout.
- Test and validate page updates by comparing user behavior before and after design or copy changes.
- Identify friction points on mobile and desktop so you can tailor experiences to each device.
- Spot patterns in high-converting sessions and replicate what works across your store.
In one example, the marketing agency B Interactive used insights from Clarity to optimize a client’s Shopify product page, increasing the conversion rate from 1.13% to 1.9% and the average order value go from $115 to $140.
By leveraging heatmaps, session replays, and Smart Events, you’re not just guessing what users want—you’re optimizing with confidence. The result? A smoother, faster, more persuasive experience that drives more conversions and higher revenue.
Optimize Ad Spend and Acquisition Campaigns
Clarity doesn’t just help you improve on-site experience—it also empowers you to make smarter decisions about where to spend your marketing budget.
By pairing Clarity’s behavioral insights with your acquisition data, you can:
- See how users from paid ads behave on your site.
- Identify whether an ad campaign led to engaged sessions or high bounce rates.
- Validate landing page performance with scroll depth, rage click, and session recordings.
- Understand which products drive deeper engagement or larger carts.
This makes it easier to spot low-performing traffic sources, double down on what’s working, and improve return on ad spend across your marketing funnel.
Tip: If you use UTM parameters for your ads, Clarity will automatically pull that data into session recordings and heatmaps—so you can filter by source, campaign, or medium and see how different audiences behave.
Get Started in Minutes
Clarity is completely free, easy to install, and simple to use. Here’s how to get started.
- Go to the Microsoft Clarity app page on the Shopify App Store.
- Click “Add app” and follow the prompts.
- Open your Clarity dashboard to start exploring heatmaps, sessions, and ecommerce insights.
Don’t just guess what your customers need — know for sure. Integrate Clarity and Shopify today to unlock the full story behind user behavior.