Stratega Market Research

Market research reality is as it is... No matter how carefully we plan, there are always situations that remind us just how dynamic this industry can be. They challenge us, keep us on our toes, and often make the job more memorable than we expect. Every researcher has experienced them at some point - it’s almost like a shared language in our field. That’s why we thought it would be fun to see which of these common situations resonates most with you. Time for a quick reality check: which one feels the most familiar? Leave your vote below! #marketresearch #insights #mrx

What does it take to collect public opinion from over 10,000 people in just 5 days? A project for the public policy sector challenged our team to do exactly that. Objective: Rapid, large-scale data collection to understand nationwide attitudes Methodology: CATI Sample size: 10,000+ respondents Team: 30+ interviewers across multiple regions Timeline: 5 days of fieldwork Despite tight deadlines and complex logistics, we delivered: Real-time progress tracking for the client Regional comparisons of key public attitudes High-quality data used to shape national communication strategies What made this project unique wasn’t just the speed. It was the flawless coordination between teams, the trust in data quality under pressure, and the ability to support strategic decisions at a national level. This is what market research looks like when it’s fast, precise, and purpose-driven. #marketresearch #cati #casestudy

How AI is transforming market research as you read it? Not long ago, getting actionable insights meant waiting days, sometimes weeks. Now, AI tools deliver them before the meeting even ends. In 2025, AI isn’t just optimizing processes in market research. It’s redefining what’s possible. According to McKinsey, 78% of companies are now using AI in at least one business function - up from just 55% a year ago. Generative AI spending is expected to reach $644B this year (Statista), driven by demand for faster, smarter, and more predictive insights. Qualtrics reports that 60% of research professionals say their insights have become more strategic and influential thanks to AI. At Stratega, we’re seeing the shift firsthand: • Real-time sentiment analysis replaces manual coding. • Predictive models guide strategy before the brief is even finalized. • Researchers are moving from support roles to core decision-making partners. The market research landscape in 2025 is faster, more adaptive, and deeply integrated with AI-powered intelligence. But the most exciting part? This is just the beginning. The future belongs to insight teams who pair human curiosity with machine efficiency and use both to drive business forward - let’s become one of these teams together. #ai #marketresearch

🫠 “Girl, so confusing…” - the perfect soundtrack for when a multi-country quote request hits your inbox at 4:59 PM. In Stratega, we thrive on agility, juggling timelines, methodologies, and budgets across borders. But hey, even the best of us have that “What just happened?” moment now and then. Good luck surviving the week, everyone! Is this summer keeping you just as busy? Tell us how you’re holding up - we’re in this together! #marketresearch #trends #marketing

What drives beer preferences in Romania and how do they differ between urban and rural markets? 🍺 One of the top global beverage brands partnered with Stratega to find out. Over the course of a year, we conducted in-depth research combining: - On-street interviews - Large-scale surveys - Ongoing data collection across multiple waves Our Romanian team managed the project from start to finish - from fieldwork supervision to monthly reporting and real-time insights. The study involved 2,000 participants balanced between urban and rural areas. What did we uncover? - Clear behavioral and preference differences between urban and rural consumers - Actionable insights on pricing, packaging, and distribution - Data that helped the client fine-tune their positioning and gain competitive advantage This is how we turn data into strategy. #marketresearch #romania #consumerinsights #fmcg

Meet the Heart of Stratega! They may not be visible to our clients, but without them, none of our projects would be possible. Today, we’d like to recoginize the incredible work of our incredible Recruitment Team who is the engine behind every successful project at Stratega. Meet: Jarosław Szymczak, our Recruitment Team Leader who brings strategic vision and calm leadership. Agnieszka Nabiałczyk, Aleksandra Wrąbel, Aleksandra Adamska and Julia Saładajczyk - our dedicated recruiters, who work tirelessly to ensure we reach the right respondents, on time, every time. Their work is fast-paced, detail-driven, and crucial to delivering the quality our clients expect. They’re behind the scenes, but they are truly at the core of everything we do. 🎯 Thank you for your professionalism, precision, and unmatched commitment. You are the quiet heroes of market research! #teamstratega #marketresearch #recruitment

🏆 From Recruitment to the Champions League (Almost)! At Stratega, we believe great teams are built by great people, and those people also shine outside the office. Our Recruitment Manager Jarosław Szymczak, has just helped his team, ET Promo Łódź, secure 3rd place in the Polish National Socca Cup - a 6-a-side football tournament that brings together the 26 best teams in the country. This achievement also earned them a spot in the Socca Champions League, which will take place in Crete this October. It’s their second year in a row competing at this level, and they’re determined to beat last year’s result. We’re proud to have competitive, driven people like Jarosław on our team - both on and off the field. Good luck in Crete, we’re cheering for you! ⚽💪 #marketresearch #teamwork #people 

Q3 2025 is definitely strong for Stratega Market Research! I’m thrilled to welcome Aleksandra Adamska to the team as our new Junior Recruitment Specialist! With hands-on experience in recruitment and brand ambassadorship, Aleksandra brings a great mix of people skills, professionalism, and creativity to our team. Her enthusiasm and drive are already shining through in everything she does. She’s hit the ground running, helping us connect with perfect respondents for our projects, and we’re so happy to have her on board! Please join me in giving Aleksandra a warm welcome🤝 #marketresearch #team #newbeginnings

As we wrap up the first half of 2025, our team came together to reflect on our achievements and look ahead to what's next. From expanding our capabilities to delivering impactful insights for our clients, H1 was filled with progress, collaboration, and innovation💡 Now, we’re turning our focus to H2 with clear goals, fresh ideas, and a shared drive to keep growing. A big thank you to our amazing team for their commitment and energy. Here's to an even stronger second half of the year! 🚀 #marketresearch #businessgrowth #team

Stratega Market Research keeps growing and evolving 🚀 I am thrilled to welcome Magdalena Siciarz to the team as our new Customer Relationship Management Administrator! Magda brings a strong background in customer service and administration, but even more importantly, she brings focus, efficiency, and a genuine commitment to keeping clients at the center of everything we do. She’s already making a difference, streamlining our processes and helping us stay connected, organized, and responsive. We’re excited to have her on board and can’t wait to see her continue to grow with us! Please join us in giving Magda a warm welcome🤝 #marketresearch #teamgrowth #newbeginnings