adidas

An unforgettable week with OL Lyonnes at our HQ campus! We were thrilled to host the OL Féminin team (formerly known as OL Women) for a week of intense preparation for hopefully another unbeatable league season with no match lost. 🏆⚽ 🤝 Meeting players in person: Ten lucky 3-Stripes teammates had the chance to spend an hour up close with the legendary Wendie Renard and rising star Lily Yohannes, talking about their favorite moments with the club. Lily shared her excitement about creating lasting memories with her new team, while Wendie highlighted how special those celebrations with the entire team after games are for her.  🏟️ Watching them own their game: At a friendly match against FC Bayern Munich, the team showcased their pro skills. Next up, Eintracht Frankfurt on Saturday!    #OLLyonnes #adidasFootball #ChampionsLeague #Inside3Stripes 

The power of a team: ADIDAS Z.N.E.  Let’s celebrate the sense of belonging created by being part of sport, with our fresh new colorways for the ADIDAS Z.N.E. uniform. 💜🖤 👇 Check out how our 3-Stripes family stays connected with their peers away from the global stage in our super comfy new collection – including some #BTS shots. 👀 📸 Lamine Yamal kicking back with friends from his 304 neighborhood.   📸 Tate McRae at a co-cart track with her clique of dancers.   📸 BABYMONSTER enjoying time off-stage in Seoul. 🛒 Signature hoodies, trackpants, tees and shorts – each piece designed to mix and match easily to express your own look, available now in stores and online. For styling inspiration, visit our new ADIDAS Z.N.E. Style Hub: https://adidas.pub/45BFPR4 ✨ What's your go-to activity when hanging with friends to switch off and disconnect? #adidaszne #adidassportswear 

👀🥁 All eyes on our new federation kits:    Gearing up for the World Athletics Championships 2025 in Tokyo starting September 13, we just unveiled new fed kits for all eight of our partner federations! The kits carry the hopes of nations, the pride of communities, and the dreams of athletes who trained for this moment their entire lives. 🙌    Top athletes of the following nations will be smashing it in 3-Stripes in our bold new designs built to perform on the biggest stage of global athletics:      🇩🇴 Dominican Republic, 🇪🇹 Ethiopia, 🇫🇷 France, 🇬🇷 Greece, 🇬🇾 Guyana, 🇮🇪 Ireland, 🇳🇴 Norway, and 🇸🇪 Sweden.     Each federation brought one of their teammates to surprise our  employees live on stage at our HQ, presenting the new pieces, and sharing their personal aspirations for Tokyo: Emanuel Archibald (GUY), Just Kwaou-Mathey (FRA), Karoline Grøvdal (NOR), Marileidy Paulino (DOMREP), Sarah Lavin (IRL), Sotirios Gkaragkanis (GRE), Tamirat Tola (ETH), and Thobias Montler (SWE).     Some of these athletes even joined our adidas Runners Herzo community on campus for an unforgettable Tuesday Track Session. 🏃♀️➡️🏃➡️    We’ll be cheering for you from the stands and living rooms around the world, teams!    #WorldAthleticsChampionships2025  #athletics 

SPEED WITHOUT LIMITS. HISTORY REWRITTEN. Today, at the legendary Nardò Ring in Italy, Sibusiso Kubheka became the first human to run 100km in under six hours – clocking an astonishing 5:59:20.  This wasn’t just a race. It was Chasing 100 – one of our boldest initiatives to explore what’s possible when the world’s fastest endurance athletes meet the pinnacle of adidas innovation.   Kubheka’s record-breaking run was powered by the Adizero Evo Prime X, precision-engineered and individually tailored to his biomechanics. Alongside him, four elite athletes – Aleksandr Sorokin, Charlie Lawrence, Jo Fukuda, and Ketema Negasa – pushed the boundaries of speed in custom adidas footwear and apparel designed to unlock peak performance. From Ultracharge midsole technology to CLIMACOOL cooling systems, every detail was built to enable speed. And the results speak for themselves: 🥇 Sibusiso Kubheka – 5:59:20  🥈 Charlie Lawrence – 6:03:47  🥉 Aleksandr Sorokin – 6:04:10 This is more than a record. It’s a statement:  When we combine athlete ambition with adidas innovation, anything is possible. #YouGotThis #Chasing100 #Adizero #adidasRunning #Innovation

As the Black Ferns step onto the world stage once again, they remind us that greatness is never achieved alone. Every Black Fern is the +1 that makes belief stronger. Their legacy for women’s sport in New Zealand and beyond continues to inspire, showing what teamwork, resilience and belief can achieve both on and off the field.      Wishing New Zealand’s incredible women’s rugby team all the best as they gear up to defend their title. 🖤      #YouGotThis #adidasRugby #WomenInSport

🏁🔥 Experiencing the thrill of motorsport with the Montoyas at our Brand Center in Bogotá We hosted our partners and global motorsport legends Juan Pablo Montoya, former F1 racing driver, and his son Sebastián Montoya, currently in F2, for an exclusive meet & greet with our 3-Stripes community made of employees and consumers. Those lucky enough to secure a spot had the chance to ask questions, take photos with their idols, and grab a signature. 🙌 The event was a true celebration of what it means to push limits and strive for greatness. Speed, passion and performance took center stage! 🏎️💨 #inside3stripes #adidasMotorsport 

From the tallest tower to the shop floor, the passion for Liverpool Football Club united fans in Dubai. ⚽🔴    To celebrate the return of a legendary partnership, the iconic Burj Khalifa skyscraper lit up in red, unveiling the 2025/26 Liverpool F.C. kits across the Dubai skyline, marking the start of a powerful new chapter for the 3-Stripes and Liverpool. 🔥     On top, we created an unforgettable moment for our employees and fans alike: At our Dubai Mall Halo store, Liverpool legends John Barnes and Glen Johnson joined them for an exclusive meet & greet bringing the spirit of Anfield even closer to the heart of Dubai. 🙌    #adidasfootball #Dubai #inside3stripes 

✨ A.C.E. program: Empowering China’s next generation of design talent    Connecting with local consumers starts with investing in local design teams and talent.   So, in 2024, we launched the ‘ADIDAS CREATOR EXPERIENCE program’ (A.C.E.) at our Creation Center Shanghai. 🌆    It offers young student designers hands-on experience in real product development – from ideation to commercialization. Guided by mentors, aspiring designers sharpen both their creative skills and business know-how.   Young creators will grow with the 3-Stripes, bringing fresh perspectives and energy to our ‘China for China’ initiatives.     💪 This year's challenge: Merging fashion, sport, and streetwear with Chinese cultural elements.     Thousands of applications poured in from top design schools worldwide.   23 finalists presented their work at our Greater China HQ in Shanghai.     📹Follow them as they turned their bold ideas into innovative product: https://adidas.pub/45Tn8Z7  📖 Read the full story on #inside3stripes: https://adidas.pub/45qXgnr   #designtalent #adidasChina  

Champions on campus: Arsenal F.C. Women’s Team visits Herzo ⚽️🏆 Fresh from their Champions League win in Lisbon, Arsenal F.C. stayed at HOMEGROUND on our HQ campus to train and focus on their goals for the upcoming season – and their winning spirit was simply contagious.   We secured phenomenal opportunities for our employees to catch up with the champions: ✨ Ten teammates enjoyed front-row seats to an exclusive training session plus getting their own signed jerseys from the Arsenal squad. ✨ Alessia Russo, Katie McCabe and Michelle Agyeman joined our CEO Bjørn Gulden on stage answering our employees’ burning questions. The excitement in the room was electric as these incredibly talented players took center stage, lighting up the room with both their personal stories and the Champions League trophy itself. 🏆 Good luck for the season, Gunners! ⚪️🔴⚽️  #adidasfootball #inside3stripes  

From Wing Chun to the art of shoemaking – James Harden’s 7th journey with adidas in China was all about connection. In Guangzhou, over 1,000 fans joined him at UNO FEST Fan Night for photos, autographs, and shooting challenges, while more than 50 adidas teammates brought the energy.   He drummed up support at the “Take on Summer” grassroots basketball finals, then made history in Nansha by unveiling China’s first-ever James Harden Court – a space for the next generation to play, dream, and grow.   #JamesHarden #adidasBasketball #YouGotThis #inside3stripes