PUMA Group

The loudest colours in football 🟡 ⚫ It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating. That’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder. The detailing along the top of the neck writes ‘Borussia Verbindet’ – ‘Borussia Unites’, a motto that signifies commitment to the Club’s diverse community and BVB family, where two iconic colors mean so much more than just a football kit. Set the volume to loud with the new kit 🔊

Just a casual Wednesday...with two of athletics' all-time greats 🥇 When legends like Colin Jackson and Jonathan Edwards visit our Herzo HQ, it’s more than just a drop-in - it's a rare opportunity for our #PUMAFam to get inspired by two of the greatest in the game. In an exclusive live session, they shared insights on the rivals who pushed them, the values that kept them grounded, and the mindset behind Jonathan’s world record that has stood strong for 30 years. And of course - no visit would be complete without a stop at the PUMA Archive and Bridge, where Jonathan’s record-breaking spikes sit proudly, reminding us to chase greatness. Thank you for the visit, Jonathan and Colin! 🌟 #LifeatPUMA

Empowering youth is our retail team's superpower 🦸 Sport is one of the strongest links between people - we feel it every day. That’s why we’re passionate about sharing its power through meaningful community engagement. Through our partnership with Boys & Girls Clubs of America and Boys & Girls Clubs of Canada, our retail teams volunteer their time to support youth in local communities - many just steps from our stores. With clubs located within 10 miles of 90% of our retail locations, this partnership creates real opportunities for our teams to connect, give back, and inspire the next generation through creative workshops, mentorship, and by providing access to sports and recreation experiences. And with paid volunteer time for all full-time employees, supporting causes like this isn’t just encouraged - it’s embedded in our culture. A big shoutout to our retail team for their amazing work! Take a look into some of the initiatives from this year ✨

Welcome, Archie! 🐾 We have appointed industry expert Archie McEachern as the Vice President of our Basketball business unit, starting August 18, 2025. Archie builds on a successful career in the sports industry with several international leadership roles in merchandising, product creation and sales to his name. Basketball has always been a part of PUMA’s DNA, and as the game continues to grow globally, we’re confident that Archie will help elevate our legacy and expand our impact on and off the court.

Completing a HYROX? It's a #PUMAFam thing 🐾 It’s another week, and another HYROX race for our PUMA Fam to conquer. When we partner big, we go all in - and so do our employees as they step up to HYROX start lines around the world. For the HYROX Hong Kong event, we supported our APAC employees - from first-timers to seasoned competitors - with dedicated gym training programs and the full PUMA x HYROX kit to help them compete at their best. 36 employees from Hong Kong, China, Vietnam and Bangladesh showed up to stand out - proving that #LifeatPUMA means embracing the brand’s biggest moments and bringing our people along. Who's running the next race with us? 🏋️

Welcome Andreas! PUMA has appointed Andreas Hubert as its new Chief Operating Officer (COO). Starting September 1, Andreas will be in charge of our Global Sourcing Operations, including Sustainability and Product Development, IT and Logistics. With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence. PUMA’s Management Board will consist of five members starting September 1.

30 years ago, history was made 🏆 In 1995, Jonathan Edwards raised the bar for athletic excellence, soaring 18.29 meters and setting a world record in the triple jump that remains untouched to this day. Three decades later, his achievement still inspires us to think bigger, go further, and never stop pushing boundaries. We're honouring this legacy the PUMA way - with a special celebration at our Herzo HQ alongside our #PUMAFam and CEO Arthur Hoeld. Congratulations, Jonathan! 🎉

Take a walk through our history 👟 Most brands tell their story. At PUMA, we built a bridge so can take a walk through it. From our founding days to our most iconic product drops, athlete collabs, and sporting wins, the bridge connects every milestone that shapes who we are. Whether it's your first day at our Herzo HQ, or you are here for a visit, our Archive team gives you a personal tour that kick-starts your connection to our brand. What’s your favorite moment in PUMA's history? 💭

From watching races as a kid to winning on the Monaco streets, PUMA athlete and F1 Scuderia Ferrari HP driver, Charles Leclerc, had anything but an easy journey. 🏎️ On Go Wild, he opens up about chasing a nearly impossible dream, the sacrifices behind the scenes, and the mental toughness it takes to race at the top. It’s not just about the talent, it’s about consistency, pressure, and proving yourself over and over again. Listen in 🎧 https://bit.ly/4o65vML

When your MD laces up for race day, you know it’s serious 🔥 If HYROX Mumbai set the benchmark, HYROX Delhi took it to the next level. Our #PUMAFam is crushing it at HYROX races across the globe - and our India team just proved that this momentum isn’t slowing down anytime soon. Leading the charge were PUMA India’s very own Managing Director Karthik Balagopalan and six employees, who stepped into the arena to push their limits and represent PUMA on the competition floor. With a 62% increase in participation from the Mumbai edition, HYROX Delhi brought together 2,600 athletes - from 16-year-old first-timers to 66-year-old veterans - at the iconic Yashobhoomi to take on the world’s fastest-growing fitness race. And the highlight? Aarya, one of our PUMAs, landed on the Women's Double podium. There's no stopping our #PUMAFam 💪