tonies®

With the launch of Toniebox 2, we introduce the next generation of our core product – and take an important step in our global growth journey. From daily storyteller to trusted family companion – this is the future of interactive, child-led play. Toniebox 2... 🎯 extends the tonies® platform to all children aged 1 through 9+ years 🎮 introduces Tonieplay: a whole new way to play with interactive, screen-free games, quizzes and more 💡 features smart upgrades – with the Dynamic Light Ring and smart bedtime features being clear highlights. Today’s launch demonstrates how we combine product innovation and commercial strategy to broaden our platform, make more real-life impact for families as we integrate into daily routines, and lay the foundation for the next phase of sustainable growth. Toniebox 2 marks the beginning of a new chapter – one that will shape how children grow, play and learn with audio for years to come. ✨ Toniebox 2 is available for pre-order around the world as of today. Head to tonies.com for more information. #tonies #Toniebox2 #Launch

We have something big on the horizon—and it’s worth listening for. 🎧 At tonies®, we’re always looking for new ways to inspire imagination, spark creativity, and make screen-free storytelling even more magical. Stay tuned for what’s next 🚀 #tonies

It’s halftime – and tonies® continues its strong growth trajectory in 2025 🚀 With continued international expansion, successful product launches and a unique business model, tonies has strengthened its position as global category leader – and our H1 results show solid growth momentum in a volatile market. 💬 CEO Tobias Wann highlights: "The first half of 2025 has proven once again that our strategy is delivering results. We are entering the second half of the year from a position of strength, with a positive momentum across regions and product categories. In fact, tonies is increasingly turning into a company that has the power to move markets. Our unique concept of age-appropriate, child-led entertainment is popular among children and parents around the globe, and it translates into sustained high and recurring demand. Our forecast for the full year underlines our confidence to continue our path of profitable growth with increasing momentum across all markets." 📈 Strong first half with solid double-digit growth: Group revenue +20.3% YoY (cc) with continued positive adjusted EBITDA margin of 2.1% 💪 North America revenues increase +28.3% YoY (cc), sustaining the markets' momentum as key growth driver 📚 Stable performance and strong EBITDA contribution in DACH: launch of Book Tonies paves the way for growth in H2 🌍 Exceptional performance in Rest of World: +76.4% YoY (cc) – driven strong momentum in France, the UK, Australia & New Zealand 💬 CFO Jan M. adds: "More than 20% organic revenue growth and profitability on prior year levels show the strength of tonies and our ability to manage a volatile and uncertain market environment. We further built our track record of scaling our platform globally. More retail presence and more active Tonieboxes than ever in the market make our platform poised for future growth. We are in a strong financial and strategic position to capture this potential and accelerate our momentum once again to deliver another strong second half and fiscal year of high growth." If you want to know more, find the link to the press release in the comments.   #tonies #H12025 #Growth

Hey tonies® fans 🎉 we created a little video to celebrate YOU 💚✨ 👉 9+ million happy kids 🌍 👉 100 countries 🗺️ 👉 one incredible community 🤗 Thanks for being part of our crew, we’re only just getting started… 💫 #tonies #Toniebox #HappyKids #ScreenFree

How do you define successful leadership in the data space? What role does communication between analysts and stakeholders play? Our Head of Data Analytics, Johanna Ferber, shares insights into her role at tonies® in another episode of the MY DATA IS BETTER THAN YOURS podcast. She discusses with Jonas Rashedi the team’s evolution from a dynamic start-up environment to an established organization and explains why standardization and sustainable analytics are now essential for securing long-term success. A highlight of the episode is Johanna’s leadership philosophy: balancing specialized experts and versatile generalists, fostering individual growth, and building a strong international team. Like the conductor of an orchestra leading toward peak performance, she focuses on individually supporting each analyst – enabling the team to achieve outstanding results together. Tune in to discover Johanna's proven approach to building high-performing, insight-driven analytics teams. #tonies #data #leadership #podcast

It’s time to listen to the data – especially when our Director of Data & Insights is the one talking about it! Maximilian Ehrlich kicked off a new series on the MY DATA IS BETTER THAN YOURS podcast, sharing how data helps us to deliver better products that make a real impact for the families and kids that love tonies®. One standout result: The creation of our Sleepy Friends, a series that helps families to establish healthy bedtime routines – and was inspired by data that showed a lot of Toniebox activity at nighttime. In addition to product insights, Maximilian shares how he scaled and centralized the data team. From leadership in part-time to the challenges of growing a data infrastructure in a fast-growing, creative company. The journey of growing a team from six to a 20-person powerhouse, now central to Tonies' international expansion, is filled with interesting stories. If you're curious about how data powers the world’s largest interactive audio platform for kids – tune in! You'll find the link to the episode (in German) in the comments ⬇️ #tonies #data #datadriven #leadership #productdevelopment #podcast

tonies today announced the expansion of its Management Board as well as the planned transition of its Chief Financial Officer. After five years of pivotal leadership, Jan M. will step down as CFO on August 31st for personal reasons, remaining in an advisory capacity until year-end to ensure a smooth transition. Jan has played an instrumental role in establishing the financial and operational foundation for tonies’ successful expansion. 💬 CEO Tobias Wann: "Jan’s contribution to tonies goes far beyond his role as CFO of the company. His strategic clarity, integrity and calm presence have shaped the way we work and grow together. Under his stewardship we grew tonies exactly as envisioned, continuously meeting our guidance and building the strong financial and operational foundation that will enable our future growth. We are incredibly grateful for everything he has done for tonies, and while we fully respect his decision, we will miss him dearly — as a colleague, a leader and a friend." Hansjoerg Mueller will succeed Jan Middelhoff as CFO as of September 1st, 2025. Having held Finance and Strategy leadership roles at Netflix, Electronic Arts and Procter & Gamble Hansjörg is a seasoned finance leader with extensive international experience in the entertainment, tech, and gaming sector. Christoph Frehsee, who built tonies’ North America business into its largest and fastest-growing market, has assumed the newly created role of Chief Revenue Officer (CRO) as of July 1st, 2025. After years of leadership at tonies, Christoph now joins tonies’ Management Board next to Tobias Wann, Hansjoerg Mueller, Ginny McCormick. In his new role, he takes global responsibility for all commercial activities to strengthen existing markets, expand our global reach and enhance profitability across channels. Until the appointment of a successor, expected around year-end 2025, Christoph will continue to lead the North American business. 💬 CEO Tobias Wann: "With Hansjörg and Christoph, we’re strengthening our Management Board with two individuals who combine deep sector expertise and longstanding international experience. Their appointment reflects the international growth ambitions of tonies. Both will be instrumental as we take the next steps in scaling tonies into a truly global business." With this expanded Management Board reflecting tonies’ increased international scale, the company is well positioned to continue and accelerate its strong global growth. #tonies #Leadership #GlobalExpansion

🎶 Celebrating World Music Day with our own beat! At tonies, we believe that audio can do more than entertain – it can move, inspire, and connect. This #WorldMusicDay marks a special moment for us as we celebrate the arrival of Cosmo the dog, the final member of our Lalalinos trio – bringing new moves to our musical adventure franchise. Following the successful launch of our second original franchise in 2024, the completion of Lalalinos marks a key milestone in the development of the tonies originals platform and in our broader vision to create original content for lasting, story-driven audio worlds for children. CXO Ginny McCormick shares: “World Music Day is the perfect stage to introduce Cosmo, our newest character and a reflection of tonies’ leadership in audio-first storytelling. From our start, tonies has transformed sound into a powerful force that sparks imagination, fuels growth, and brings joy to families around the world. With Lalalinos, we’re expanding an original universe built on music and continuing our legacy of audio innovation.“ 🧭✨ With the new campaign Stories That Make You Move, we highlight the unique power of audio-first storytelling to inspire movement, creativity, and connection – encouraging children to sing, dance, and play along to the musical adventures of the Lalalinos. 📽️ Curious how the Lalalinos came to life? Our behind-the-scenes video offers a glimpse into the creative process – from the first sketch to the final beat. More information about the campaign and Cosmo’s debut can be found in the comments. The vibrant world of the Lalalinos comes to life thanks to our valued creative partners: Brighton Zoo Studios, who animated the characters with dynamic energy, and Collaborate Agency, whose illustrations give the Lalalinos their unique visual identity. Let’s celebrate movement, music and imagination together!💃🎵🕺🏠 #WorldMusicDay #tonies #Lalalinos #StoriesThatMakeYouMove

🚀 We’re off to a good start in 2025, with strong Q1 results – powered by continued international expansion and exciting product launches. 📈 Increased revenue with a double-digit growth: Group revenue +22.1% YoY (cc) to EUR 97.2m 💪 Continued momentum in North America: +37.5% YoY (cc) 👏 Maintained strong revenue level in DACH, despite shift of Easter: -3.0% YoY (cc) 🌍 Strong results in Rest of World: +78.6% YoY (cc) – driven by UK, France, Australia & New Zealand 💬 CEO Tobias Wann says: “tonies will continue its dynamic growth trajectory in 2025. New products and strong customer loyalty are driving demand, particularly in North America and international markets. Our international expansion is even accelerating compared to the strong previous year. We are focusing on international expansion and product innovation, while at the same time actively addressing the increasing geopolitical complexity. I am confident that we will continue our profitable growth in 2025 based on this foundation.” 💬 CFO Jan M. adds: “This strong first quarter, especially in our international regions, is another proof point for the strength of our business model and our ability to scale it globally. We are in a very strong position, strategically and financially, to continue our profitable growth throughout 2025.” If you want to know more, take a look at our press release in the comments. #tonies #Q1 #Growth

🌍 Happy Earth Day – let’s celebrate our planet together! At tonies®, we believe Earth Day is a perfect opportunity to show children how beautiful our planet is – and to inspire them to take care of it. But how do we talk about big topics like climate change and sustainability in a way that children truly understand? We know these subjects can be complex. That’s why we believe that creating content that is not only educational but also exciting, engaging and easy to follow is key to reaching our little listeners. ✨ What if learning about the planet felt like going on an adventure? That question sparked an idea – and it’s exactly what our brand-new Sunspeed Explorers digital audio is all about. Follow three eco-curious kids as they set sail around the world, explore real environmental challenges, and discover how small actions can lead to big changes. 💬 CXO Ginny McCormick shares: “On Earth Day, we want to empower kids to understand the world we live in – and encourage them to shape it with curiosity, compassion, and creativity. With Sunspeed Explorers, we're bringing important topics to life through digital content that feels like an adventure – in a way that’s both meaningful and inspiring.” 🎉 To celebrate Earth Day, the free audio story is now available in the audio library on mytonies.com for download! This inspiring digital audio is just the beginning – stay tuned, there’s more to come! Happy Earth Day from all of us at tonies! 🌱🎧 #tonies #EarthDay #ConsciousContent