carmen neghina andreea dicu communication radical innovation incremental buying behavior marketing posse ride psychology neghina carmen harley davidson hog advertising presentation baba shiv experiment algirdas sabaliauskas class alexander fedorikhin chocolate cake hd brand communities case study giant leaps effects product henkel management mcdonalidization human resource crisis ubs financial subprime bank mobile phones andreea dicu franoisxavier jeanne raquel gonzalez martin fruit salad affect and cognition brand mantra danny oosterveer conimex luc partouns stijn voet evelien mulder branding brand management aida communicating change better place change maanagement green cars shai agassi semantic wiki project interactive systems decision maker major sales buying center decision making small steps research literature spillover effects brand alliances co-branding marketing management brand example women business line extension fashion advertisment zara buying behavior lookbook industry ready meal packages hakuna matata social sciences
Mehr anzeigen