Marketing API-Version

Anzeigenvorschau

Zeige eine Vorschau bestehender oder geplanter Werbeanzeigen an. Die erstellte Vorschau basiert auf dem Inhalt deiner Werbeanzeige. Für die Anzeigenvorschau gibst du einen Nutzer-Zugriffsschlüssel und keinen Seiten-Zugriffsschlüssel an. Erstelle beispielsweise eine Vorschau einer bestehenden Werbeanzeige:


curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/<CREATIVE_ID>/previews

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdCreative = bizSdk.AdCreative;
const AdPreview = bizSdk.AdPreview;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_CREATIVE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'ad_format' : 'DESKTOP_FEED_STANDARD',
};
const previewss = (new AdCreative(id)).getPreviews(
  fields,
  params
);
logApiCallResult('previewss api call complete.', previewss);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdPreview;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_CREATIVE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'ad_format' => 'DESKTOP_FEED_STANDARD',
);
echo json_encode((new AdCreative($id))->getPreviews(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.adobjects.adpreview import AdPreview
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'ad_format': 'DESKTOP_FEED_STANDARD',
}
print AdCreative(id).get_previews(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_CREATIVE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdCreative(id, context).getPreviews()
      .setAdFormat(AdPreview.EnumAdFormat.VALUE_DESKTOP_FEED_STANDARD)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_creative = FacebookAds::AdCreative.get(id)
previewss = ad_creative.previews({
    fields: {  },
    ad_format: 'DESKTOP_FEED_STANDARD',
})

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Du kannst auch eine Vorschau mit einer Gestaltungsspezifikation für eine Domain Ad für eine externe Webseite erstellen:


curl -X GET \
  -d 'creative="<CREATIVE_SPEC>"' \
  -d 'ad_format="<AD_FORMAT>"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/act_<AD_ACCOUNT_ID>/generatepreviews

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdPreview = bizSdk.AdPreview;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'creative' : '<adCreativeSpec>',
  'ad_format' : '<adFormat>',
};
const generatepreviewss = (new AdAccount(id)).getGeneratePreviews(
  fields,
  params
);
logApiCallResult('generatepreviewss api call complete.', generatepreviewss);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdPreview;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'creative' => '<adCreativeSpec>',
  'ad_format' => '<adFormat>',
);
echo json_encode((new AdAccount($id))->getGeneratePreviews(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adpreview import AdPreview
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'creative': '<adCreativeSpec>',
  'ad_format': '<adFormat>',
}
print AdAccount(id).get_generate_previews(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getGeneratePreviews()
      .setCreative(
          new AdCreative()
        )
      .setAdFormat(AdPreview.EnumAdFormat.VALUE_<ADFORMAT>)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
generatepreviewss = ad_account.generatepreviews({
    fields: {  },
    creative: '<adCreativeSpec>',
    ad_format: '<adFormat>',
})

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Vorschau erstellen

Es gibt mehrere Möglichkeiten, eine Vorschau zu erstellen:

Mit der Anzeigen-ID
Mit der Anzeigengestaltungs-ID
Durch Angabe einer Gestaltungsspezifikation

Um eine Anzeigen-ID für eine bestehende Werbeanzeige zu nutzen, verwende previews der Anzeige.

https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews

Um die ID einer bestehenden Anzeigengestaltung zu nutzen, verwende previews der Anzeigengestaltung.

https://graph.facebook.com/<API_VERSION>/<AD_CREATIVE_ID>/previews

Für die Verwendung einer Anzeigengestaltungsspezifikation stehen dir zwei Endpunkt-Optionen zur Verfügung:

/act_<AD_ACCOUNT_ID>/generatepreviews oder
/generatepreviews – Die in diesem Anruf übergebene Anzeigengestaltung soll nicht mit einem bestimmten Werbekonto verknüpft werden.

Übergib für Advantage+ Catalog Ads die gesamte object_story_spec an den /generatepreviews-Endpunkt und verwende auch product_item_ids wie in Advantage+ Catalog Ads, Vorschau beschrieben.

Eine Vorschau aus einem Werbekonto ist nur für Personen sichtbar, die eine Rolle für das Werbekonto innehaben. Mit der generatepreviews-Edge erstellte Vorschauansichten sind für alle sichtbar.

https://graph.facebook.com/API_VERSION>/act_<AD_ACCOUNT_ID>/generatepreviews
https://graph.facebook.com/API_VERSION>/generatepreviews

Alle der vier oben genannten Endpunkte geben ein Anzeigenvorschauobjekt zurück.

Beispiele

Erstelle eine Vorschau mit object_story_spec:

Erstelle eine Multi-Product Ad-Vorschau mit object_story_id. Um object_story_id abzurufen, musst du zunächst eine Multi-Product Ad erstellen.


curl -X GET \
  -d 'creative={
       "object_story_id": "<PAGE_ID>_<POST_ID>"
     }' \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/act_<AD_ACCOUNT_ID>/generatepreviews

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdPreview = bizSdk.AdPreview;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'creative' : {'object_story_id':'<pageID>_<postID>'},
  'ad_format' : 'DESKTOP_FEED_STANDARD',
};
const generatepreviewss = (new AdAccount(id)).getGeneratePreviews(
  fields,
  params
);
logApiCallResult('generatepreviewss api call complete.', generatepreviewss);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdPreview;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'creative' => array('object_story_id' => '<pageID>_<postID>'),
  'ad_format' => 'DESKTOP_FEED_STANDARD',
);
echo json_encode((new AdAccount($id))->getGeneratePreviews(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adpreview import AdPreview
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'creative': {'object_story_id':'<pageID>_<postID>'},
  'ad_format': 'DESKTOP_FEED_STANDARD',
}
print AdAccount(id).get_generate_previews(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getGeneratePreviews()
      .setCreative(
          new AdCreative()
            .setFieldObjectStoryId(\"<pageID>_<postID>\")
        )
      .setAdFormat(AdPreview.EnumAdFormat.VALUE_DESKTOP_FEED_STANDARD)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
generatepreviewss = ad_account.generatepreviews({
    fields: {  },
    creative: {'object_story_id':'<pageID>_<postID>'},
    ad_format: 'DESKTOP_FEED_STANDARD',
})

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Erstelle eine App Ad-Vorschau mit object_story_spec. Das ist die einzige Möglichkeit, eine Vorschau für eine App Ad zu erstellen.


curl -X GET \
  -d 'creative={
       "object_story_spec": {
         "link_data": {
           "call_to_action": {
             "type": "USE_APP",
             "value": {
               "link": "<URL>"
             }
           },
           "description": "Description",
           "link": "<URL>",
           "message": "Message",
           "name": "Name",
           "picture": "<IMAGE_URL>"
         },
         "page_id": "<PAGE_ID>"
       }
     }' \
  -d 'ad_format="MOBILE_FEED_STANDARD"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/act_<AD_ACCOUNT_ID>/generatepreviews

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'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdPreview = bizSdk.AdPreview;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'creative' : {'object_story_spec':{'link_data':{'call_to_action':{'type':'USE_APP','value':{'link':'<url>'}},'description':'Description','link':'<url>','message':'Message','name':'Name','picture':'<imageURL>'},'page_id':'<pageID>'}},
  'ad_format' : 'MOBILE_FEED_STANDARD',
};
const generatepreviewss = (new AdAccount(id)).getGeneratePreviews(
  fields,
  params
);
logApiCallResult('generatepreviewss api call complete.', generatepreviewss);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdPreview;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'creative' => array('object_story_spec' => array('link_data' => array('call_to_action' => array('type' => 'USE_APP','value' => array('link' => '<url>')),'description' => 'Description','link' => '<url>','message' => 'Message','name' => 'Name','picture' => '<imageURL>'),'page_id' => '<pageID>')),
  'ad_format' => 'MOBILE_FEED_STANDARD',
);
echo json_encode((new AdAccount($id))->getGeneratePreviews(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adpreview import AdPreview
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'creative': {'object_story_spec':{'link_data':{'call_to_action':{'type':'USE_APP','value':{'link':'<url>'}},'description':'Description','link':'<url>','message':'Message','name':'Name','picture':'<imageURL>'},'page_id':'<pageID>'}},
  'ad_format': 'MOBILE_FEED_STANDARD',
}
print AdAccount(id).get_generate_previews(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getGeneratePreviews()
      .setCreative(
          new AdCreative()
            .setFieldObjectStorySpec(
              new AdCreativeObjectStorySpec()
                .setFieldLinkData(
                  new AdCreativeLinkData()
                    .setFieldCallToAction(
                      new AdCreativeLinkDataCallToAction()
                        .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_USE_APP)
                        .setFieldValue(
                          new AdCreativeLinkDataCallToActionValue()
                            .setFieldLink(\"<url>\")
                        )
                    )
                    .setFieldDescription(\"Description\")
                    .setFieldLink(\"<url>\")
                    .setFieldMessage(\"Message\")
                    .setFieldName(\"Name\")
                    .setFieldPicture(\"<imageURL>\")
                )
                .setFieldPageId(\"<pageID>\")
            )
        )
      .setAdFormat(AdPreview.EnumAdFormat.VALUE_MOBILE_FEED_STANDARD)
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
generatepreviewss = ad_account.generatepreviews({
    fields: {  },
    creative: {'object_story_spec':{'link_data':{'call_to_action':{'type':'USE_APP','value':{'link':'<url>'}},'description':'Description','link':'<url>','message':'Message','name':'Name','picture':'<imageURL>'},'page_id':'<pageID>'}},
    ad_format: 'MOBILE_FEED_STANDARD',
})

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Anzeigenvorschau der Instagram Explore-Startseite mit dem Anzeigenformat INSTAGRAM_EXPLORE_GRID_HOME

curl -X GET \
  -d 'ad_format="INSTAGRAM_EXPLORE_GRID_HOME"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/<AD_ID>/previews

Damit wird in etwa Folgendes zurückgegeben:

{
  "data": [
    {
      "body": "<iframe src=\"https://www.facebook.com/ads/api/preview_iframe.php?d=AQKuwYcWpyFgVKLORPWQi52_uTud4v8PpMoDtyBfntL65i0iFtgkiXWN5S4JMBhq-UMKQmvxXFexVxu-5l5Xbf4WWRP48sCAtn3ArQAXwbdrD5qH0EL2z34K-gAgYyENd80cOGAdhVreKGJZvPkLbjDS3iDkdqdNNJQ6yaAFTmUpaz__cjgmhVVCUW68wU3UOZwqlv376mkijYR57Sm2OlyES4U6ivMPNGDx4xnZEd5d8kWyagDD-lPbCaGEk0nnQF5mnyeV9pFqdByhq-IqN6n0ZhSWjCPXZQa84wu5GNQ70YR2w7QxEYoiWCgI2WP0Z2OPeUMiNOf9bhYB-TBZJZ7G6HylsOnzzII9FQ8-0K-b_Q&t=AQJws9t-TtIGrKoFtCM\" width=\"274\" height=\"213\" scrolling=\"yes\" style=\"border: none;\"></iframe>"
    }
  ]
}

Anzeigenvorschau in Instagram-Suchergebnissen mit dem Anzeigenformat „INSTAGRAM_SEARCH_CHAIN“

curl -X GET \
  -d 'ad_format="INSTAGRAM_SEARCH_CHAIN"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v23.0/<AD_ID>/previews

Damit wird in etwa Folgendes zurückgegeben:

{
  "data": [
    {
      "body": "<iframe src=\"https://www.facebook.com/ads/api/preview_iframe.php?d=AQKVMPdwuorP3mliXRaOi0TCSvsGRfucEzBTnB4jghArle84f8kBjvJmX3gmdjniUjohKA3GUppDZqljStZwxxRRxkQl9Y4R1o5wV4zRGE3xO3NHf1_qBbFM_uEIGAnAvptMWo_DLpbiIqIYFMjxbXNELzmZQsR0gnbBjaXM9i6gkI29dnHPqnm4xGvPxo2w8RWeXfWvmik2C96_2PrhrRhh4NKL3SOmFC9JDVsTp9Z6SYDlLVcLJWwpRKmciAZqEMOnMEFgepVTZ39yJ4ZiAMRo76RK9XNVGcornsUBtxI8cZHKtdW7nmj3ivq09_NGGUnFiJdJaPm-Mk-obM3K0QyOvgHKwnmLn7wvMiizJeXPEWAcSBa4DPUFLAO1mSuaKla0VQ6tzAM4BqFU9LJOG1-zZmPec7wKxQGDcrXoCOKfv2xkLyzECc-oDS0JJgvxxlo&t=AQI8ECKvkemIoVDaDrs\" width=\"274\" height=\"213\" scrolling=\"yes\" style=\"border: none;\"></iframe>"
    }
  ],
  "__www_request_id__": "AzCC2RoeSL0rMbSPTYDyDHa"
}