Mit Sammlungen den Überblick behalten
Sie können Inhalte basierend auf Ihren Einstellungen speichern und kategorisieren.
Mit Go-To-Aktionen werden Nutzer auf Ihre Website weitergeleitet, wo sie die Aktion ausführen können. Im Gegensatz zu One-Click-Aktionen können Go-to-Aktionen mehrmals ausgeführt werden.
Go-to-Aktionen in Gmail.
Anwendungsfälle
Die folgenden Go-To-Aktionen werden derzeit von Gmail unterstützt:
Möglicherweise werden in Zukunft weitere Aktionen unterstützt.
Aktion ansehen
Sie können E-Mails, in denen Nutzer aufgefordert werden, Ihre Website aufzurufen, um die Aktion abzuschließen, eine ViewAction-Schaltfläche hinzufügen.
Mit der folgenden Deklaration wird einer E‑Mail eine ViewAction-Schaltfläche hinzugefügt:
JSON-LD
<scripttype="application/ld+json">
{"@context":"http://schema.org","@type":"EmailMessage","potentialAction":{"@type":"ViewAction","url":"https://watch-movies.com/watch?movieId=abc123","name":"Watch movie"},"description":"Watch the 'Avengers' movie online"}
</script>
Mikrodaten
<divitemscopeitemtype="http://schema.org/EmailMessage">
<divitemprop="potentialAction"itemscopeitemtype="http://schema.org/ViewAction">
<linkitemprop="target"href="https://watch-movies.com/watch?movieId=abc123"/>
<metaitemprop="name"content="Watch movie"/>
</div>
<metaitemprop="description"content="Watch the 'Avengers' movie online"/>
</div>
Publisher-Daten
Sie können Details zur Organisation, die die E‑Mail sendet, hinzufügen, indem Sie das Feld publisher festlegen:
JSON-LD
<scripttype="application/ld+json">
{"@context":"http://schema.org","@type":"EmailMessage","description":"Watch the 'Avengers' movie online","potentialAction":{"@type":"ViewAction","url":"https://watch-movies.com/watch?movieId=abc123","name":"Watch movie"},"publisher":{"@type":"Organization","name":"Google Play","url":"https://play.google.com","url/googlePlus":"https://plus.google.com/106886664866983861036"}}
</script>
Mikrodaten
<divitemscopeitemtype="http://schema.org/EmailMessage">
<metaitemprop="description"content="Watch the 'Avengers' movie online"/>
<divitemprop="potentialAction"itemscopeitemtype="http://schema.org/ViewAction">
<linkitemprop="target"href="https://watch-movies.com/watch?movieId=abc123"/>
<metaitemprop="name"content="Watch movie"/>
</div>
<divitemprop="publisher"itemscopeitemtype="http://schema.org/Organization">
<metaitemprop="name"content="Google Play"/>
<linkitemprop="url"href="https://play.google.com"/>
<linkitemprop="url/googlePlus"href="https://plus.google.com/106886664866983861036"/>
</div>
</div>
Aktion verfolgen
Sie können E-Mails, in denen Nutzer aufgefordert werden, Ihre Website aufzurufen, um die Zustellung von Paketen zu verfolgen, eine TrackAction-Schaltfläche hinzufügen.
Eine Aktion wird automatisch generiert, wenn Sie die trackingUrl-Eigenschaft angeben. Wenn Sie direkt auf eine mobile App verlinken möchten, fügen Sie auch ein TrackAction ein, wie unten dargestellt:
Sie können Ihr Markup mit dem E-Mail-Markup-Tester validieren. Fügen Sie den Markup-Code ein und klicken Sie auf die Schaltfläche Validieren, um den Inhalt zu scannen und einen Bericht zu allen vorhandenen Fehlern zu erhalten.
Spezifikation
Eine Spezifikation der verschiedenen Arten von Go-to-Aktionen finden Sie in der Dokumentation für den jeweiligen Typ ViewAction oder TrackAction.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-08-04 (UTC)."],[],[],null,["Go-To Actions take the user to your website where the action can be completed. Unlike [One Click Actions](/workspace/gmail/markup/reference/one-click-action), go-to actions can be interacted with multiple times.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nGo-to actions in Gmail.\n\n\u003cbr /\u003e\n\nUse Cases\n\nGo-To Actions currently supported by Gmail are:\n\n- [ViewAction](#view_action)\n- [TrackAction](#track_action)\n\nMore actions might be supported in the future.\n| **Note:** Before you start, make sure you understand how to [embed schemas in emails](/workspace/gmail/markup/embedding-schemas-in-emails) and you are familiar with [testing schemas](/workspace/gmail/markup/testing-your-schema).\n\nView Action\n\nYou can add a `ViewAction` button to emails requiring users to go to your site to complete the action.\n\nThe following declaration adds a `ViewAction` button to an email: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"EmailMessage\",\n \"potentialAction\": {\n \"@type\": \"ViewAction\",\n \"url\": \"https://watch-movies.com/watch?movieId=abc123\",\n \"name\": \"Watch movie\"\n },\n \"description\": \"Watch the 'Avengers' movie online\"\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/EmailMessage\"\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/ViewAction\"\u003e\n \u003clink itemprop=\"target\" href=\"https://watch-movies.com/watch?movieId=abc123\"/\u003e\n \u003cmeta itemprop=\"name\" content=\"Watch movie\"/\u003e\n \u003c/div\u003e\n \u003cmeta itemprop=\"description\" content=\"Watch the 'Avengers' movie online\"/\u003e\n \u003c/div\u003e\n\nPublisher data\n\nYou can add details about the organization sending the email message by setting the `publisher` field: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"EmailMessage\",\n \"description\": \"Watch the 'Avengers' movie online\",\n \"potentialAction\": {\n \"@type\": \"ViewAction\",\n \"url\": \"https://watch-movies.com/watch?movieId=abc123\",\n \"name\": \"Watch movie\"\n },\n \"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Google Play\",\n \"url\": \"https://play.google.com\",\n \"url/googlePlus\": \"https://plus.google.com/106886664866983861036\"\n }\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/EmailMessage\"\u003e\n \u003cmeta itemprop=\"description\" content=\"Watch the 'Avengers' movie online\"/\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/ViewAction\"\u003e\n \u003clink itemprop=\"target\" href=\"https://watch-movies.com/watch?movieId=abc123\"/\u003e\n \u003cmeta itemprop=\"name\" content=\"Watch movie\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"publisher\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"Google Play\"/\u003e\n \u003clink itemprop=\"url\" href=\"https://play.google.com\"/\u003e\n \u003clink itemprop=\"url/googlePlus\" href=\"https://plus.google.com/106886664866983861036\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\nTrack Action\n\nYou may add a `TrackAction` button to emails requiring users to go to your site to track packages being delivered.\n\nAn action is automatically generated when you specify the `trackingUrl` property. To link directly to a mobile application,\nalso include a `TrackAction` as shown: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"ParcelDelivery\",\n \"deliveryAddress\": {\n \"@type\": \"PostalAddress\",\n \"streetAddress\": \"24 Willie Mays Plaza\",\n \"addressLocality\": \"San Francisco\",\n \"addressRegion\": \"CA\",\n \"addressCountry\": \"US\",\n \"postalCode\": \"94107\"\n },\n \"expectedArrivalUntil\": \"2013-03-12T12:00:00-08:00\",\n \"carrier\": {\n \"@type\": \"Organization\",\n \"name\": \"FedEx\"\n },\n \"itemShipped\": {\n \"@type\": \"Product\",\n \"name\": \"iPod Mini\"\n },\n \"partOfOrder\": {\n \"@type\": \"Order\",\n \"orderNumber\": \"176057\",\n \"merchant\": {\n \"@type\": \"Organization\",\n \"name\": \"Bob Dole\"\n }\n },\n \"trackingUrl\": \"http://fedex.com/track/1234567890\"\n \"potentialAction\": {\n \"@type\": \"TrackAction\",\n \"target\": \"http://fedex.com/track/1234567890\"\n },\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/ParcelDelivery\"\u003e\n \u003cdiv itemprop=\"deliveryAddress\" itemscope itemtype=\"http://schema.org/PostalAddress\"\u003e\n \u003cmeta itemprop=\"streetAddress\" content=\"24 Willie Mays Plaza\"/\u003e\n \u003cmeta itemprop=\"addressLocality\" content=\"San Francisco\"/\u003e\n \u003cmeta itemprop=\"addressRegion\" content=\"CA\"/\u003e\n \u003cmeta itemprop=\"addressCountry\" content=\"US\"/\u003e\n \u003cmeta itemprop=\"postalCode\" content=\"94107\"/\u003e\n \u003c/div\u003e\n \u003cmeta itemprop=\"expectedArrivalUntil\" content=\"2013-03-12T12:00:00-08:00\"/\u003e\n \u003cdiv itemprop=\"carrier\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"FedEx\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"itemShipped\" itemscope itemtype=\"http://schema.org/Product\"\u003e\n \u003cmeta itemprop=\"name\" content=\"iPod Mini\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"partOfOrder\" itemscope itemtype=\"http://schema.org/Order\"\u003e\n \u003cmeta itemprop=\"orderNumber\" content=\"176057\"/\u003e\n \u003cdiv itemprop=\"merchant\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"Bob Dole\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003clink itemprop=\"trackingUrl\" href=\"http://fedex.com/track/1234567890\"/\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/TrackAction\"\u003e\n \u003clink itemprop=\"target\" href=\"http://fedex.com/track/1234567890\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\nTest your markup\n\nYou can validate your markup using the [Email Markup Tester Tool](https://www.google.com/webmasters/markup-tester/). Paste in your markup code and click the **Validate** button to scan the content and receive a report on any errors present.\n\nSpecification\n\nFor a specification of the various go-to action types, see the documentation\nfor the specific type [ViewAction](/workspace/gmail/markup/reference/types/ViewAction) or\n[TrackAction](/workspace/gmail/markup/reference/types/TrackAction).\n| **Note:** Some of the schemas used by Google are still going through the standardization process of [schema.org](http://schema.org), and therefore, may change in the future. [Learn More](/workspace/gmail/markup/reference/schema-org-proposals)."]]
