با مجموعهها، منظم بمانید
ذخیره و طبقهبندی محتوا براساس اولویتهای شما.
Go-To Actions کاربر را به وبسایت شما میبرد، جایی که میتوان عمل را تکمیل کرد. برخلاف One Click Actions ، میتوان چندین بار با کنشهای Go-to تعامل کرد.
عملکردهای رفتن به جیمیل.
موارد استفاده
اقدامات Go-To که در حال حاضر توسط Gmail پشتیبانی می شوند عبارتند از:
میتوانید یک دکمه ViewAction به ایمیلهایی اضافه کنید که از کاربران میخواهند برای تکمیل این اقدام به سایت شما مراجعه کنند.
اعلان زیر یک دکمه ViewAction به ایمیل اضافه می کند:
JSON-LD
<scripttype="application/ld+json">
{"@context":"http://schema.org","@type":"EmailMessage","potentialAction":{"@type":"ViewAction","url":"https://watch-movies.com/watch?movieId=abc123","name":"Watch movie"},"description":"Watch the 'Avengers' movie online"}
</script>
میکروداده
<divitemscopeitemtype="http://schema.org/EmailMessage">
<divitemprop="potentialAction"itemscopeitemtype="http://schema.org/ViewAction">
<linkitemprop="target"href="https://watch-movies.com/watch?movieId=abc123"/>
<metaitemprop="name"content="Watch movie"/>
</div>
<metaitemprop="description"content="Watch the 'Avengers' movie online"/>
</div>
داده های ناشر
با تنظیم فیلد publisher ، میتوانید جزئیات مربوط به سازمان ارسال کننده پیام ایمیل را اضافه کنید:
JSON-LD
<scripttype="application/ld+json">
{"@context":"http://schema.org","@type":"EmailMessage","description":"Watch the 'Avengers' movie online","potentialAction":{"@type":"ViewAction","url":"https://watch-movies.com/watch?movieId=abc123","name":"Watch movie"},"publisher":{"@type":"Organization","name":"Google Play","url":"https://play.google.com","url/googlePlus":"https://plus.google.com/106886664866983861036"}}
</script>
میکروداده
<divitemscopeitemtype="http://schema.org/EmailMessage">
<metaitemprop="description"content="Watch the 'Avengers' movie online"/>
<divitemprop="potentialAction"itemscopeitemtype="http://schema.org/ViewAction">
<linkitemprop="target"href="https://watch-movies.com/watch?movieId=abc123"/>
<metaitemprop="name"content="Watch movie"/>
</div>
<divitemprop="publisher"itemscopeitemtype="http://schema.org/Organization">
<metaitemprop="name"content="Google Play"/>
<linkitemprop="url"href="https://play.google.com"/>
<linkitemprop="url/googlePlus"href="https://plus.google.com/106886664866983861036"/>
</div>
</div>
آهنگ اکشن
میتوانید یک دکمه TrackAction را به ایمیلهایی اضافه کنید که از کاربران میخواهد برای ردیابی بستههای در حال تحویل به سایت شما مراجعه کنند.
زمانی که ویژگی trackingUrl را مشخص میکنید، یک عمل بهطور خودکار ایجاد میشود. برای پیوند مستقیم به یک برنامه تلفن همراه، همانطور که نشان داده شده است، TrackAction نیز وارد کنید:
میتوانید با استفاده از ابزار تست نشانهگذاری ایمیل، نشانهگذاری خود را تأیید کنید. کد نشانه گذاری خود را جایگذاری کنید و روی دکمه اعتبارسنجی کلیک کنید تا محتوا را اسکن کنید و گزارشی در مورد خطاهای موجود دریافت کنید.
مشخصات
برای مشخصات انواع مختلف اقدام برو به، به مستندات نوع خاص ViewAction یا TrackAction مراجعه کنید.
تاریخ آخرین بهروزرسانی 2025-08-04 بهوقت ساعت هماهنگ جهانی.
[[["درک آسان","easyToUnderstand","thumb-up"],["مشکلم را برطرف کرد","solvedMyProblem","thumb-up"],["غیره","otherUp","thumb-up"]],[["اطلاعاتی که نیاز دارم وجود ندارد","missingTheInformationINeed","thumb-down"],["بیشازحد پیچیده/ مراحل بسیار زیاد","tooComplicatedTooManySteps","thumb-down"],["قدیمی","outOfDate","thumb-down"],["مشکل ترجمه","translationIssue","thumb-down"],["مشکل کد / نمونهها","samplesCodeIssue","thumb-down"],["غیره","otherDown","thumb-down"]],["تاریخ آخرین بهروزرسانی 2025-08-04 بهوقت ساعت هماهنگ جهانی."],[],[],null,["Go-To Actions take the user to your website where the action can be completed. Unlike [One Click Actions](/workspace/gmail/markup/reference/one-click-action), go-to actions can be interacted with multiple times.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nGo-to actions in Gmail.\n\n\u003cbr /\u003e\n\nUse Cases\n\nGo-To Actions currently supported by Gmail are:\n\n- [ViewAction](#view_action)\n- [TrackAction](#track_action)\n\nMore actions might be supported in the future.\n| **Note:** Before you start, make sure you understand how to [embed schemas in emails](/workspace/gmail/markup/embedding-schemas-in-emails) and you are familiar with [testing schemas](/workspace/gmail/markup/testing-your-schema).\n\nView Action\n\nYou can add a `ViewAction` button to emails requiring users to go to your site to complete the action.\n\nThe following declaration adds a `ViewAction` button to an email: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"EmailMessage\",\n \"potentialAction\": {\n \"@type\": \"ViewAction\",\n \"url\": \"https://watch-movies.com/watch?movieId=abc123\",\n \"name\": \"Watch movie\"\n },\n \"description\": \"Watch the 'Avengers' movie online\"\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/EmailMessage\"\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/ViewAction\"\u003e\n \u003clink itemprop=\"target\" href=\"https://watch-movies.com/watch?movieId=abc123\"/\u003e\n \u003cmeta itemprop=\"name\" content=\"Watch movie\"/\u003e\n \u003c/div\u003e\n \u003cmeta itemprop=\"description\" content=\"Watch the 'Avengers' movie online\"/\u003e\n \u003c/div\u003e\n\nPublisher data\n\nYou can add details about the organization sending the email message by setting the `publisher` field: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"EmailMessage\",\n \"description\": \"Watch the 'Avengers' movie online\",\n \"potentialAction\": {\n \"@type\": \"ViewAction\",\n \"url\": \"https://watch-movies.com/watch?movieId=abc123\",\n \"name\": \"Watch movie\"\n },\n \"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Google Play\",\n \"url\": \"https://play.google.com\",\n \"url/googlePlus\": \"https://plus.google.com/106886664866983861036\"\n }\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/EmailMessage\"\u003e\n \u003cmeta itemprop=\"description\" content=\"Watch the 'Avengers' movie online\"/\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/ViewAction\"\u003e\n \u003clink itemprop=\"target\" href=\"https://watch-movies.com/watch?movieId=abc123\"/\u003e\n \u003cmeta itemprop=\"name\" content=\"Watch movie\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"publisher\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"Google Play\"/\u003e\n \u003clink itemprop=\"url\" href=\"https://play.google.com\"/\u003e\n \u003clink itemprop=\"url/googlePlus\" href=\"https://plus.google.com/106886664866983861036\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\nTrack Action\n\nYou may add a `TrackAction` button to emails requiring users to go to your site to track packages being delivered.\n\nAn action is automatically generated when you specify the `trackingUrl` property. To link directly to a mobile application,\nalso include a `TrackAction` as shown: \n\nJSON-LD \n\n \u003cscript type=\"application/ld+json\"\u003e\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"ParcelDelivery\",\n \"deliveryAddress\": {\n \"@type\": \"PostalAddress\",\n \"streetAddress\": \"24 Willie Mays Plaza\",\n \"addressLocality\": \"San Francisco\",\n \"addressRegion\": \"CA\",\n \"addressCountry\": \"US\",\n \"postalCode\": \"94107\"\n },\n \"expectedArrivalUntil\": \"2013-03-12T12:00:00-08:00\",\n \"carrier\": {\n \"@type\": \"Organization\",\n \"name\": \"FedEx\"\n },\n \"itemShipped\": {\n \"@type\": \"Product\",\n \"name\": \"iPod Mini\"\n },\n \"partOfOrder\": {\n \"@type\": \"Order\",\n \"orderNumber\": \"176057\",\n \"merchant\": {\n \"@type\": \"Organization\",\n \"name\": \"Bob Dole\"\n }\n },\n \"trackingUrl\": \"http://fedex.com/track/1234567890\"\n \"potentialAction\": {\n \"@type\": \"TrackAction\",\n \"target\": \"http://fedex.com/track/1234567890\"\n },\n }\n \u003c/script\u003e\n\nMicrodata \n\n \u003cdiv itemscope itemtype=\"http://schema.org/ParcelDelivery\"\u003e\n \u003cdiv itemprop=\"deliveryAddress\" itemscope itemtype=\"http://schema.org/PostalAddress\"\u003e\n \u003cmeta itemprop=\"streetAddress\" content=\"24 Willie Mays Plaza\"/\u003e\n \u003cmeta itemprop=\"addressLocality\" content=\"San Francisco\"/\u003e\n \u003cmeta itemprop=\"addressRegion\" content=\"CA\"/\u003e\n \u003cmeta itemprop=\"addressCountry\" content=\"US\"/\u003e\n \u003cmeta itemprop=\"postalCode\" content=\"94107\"/\u003e\n \u003c/div\u003e\n \u003cmeta itemprop=\"expectedArrivalUntil\" content=\"2013-03-12T12:00:00-08:00\"/\u003e\n \u003cdiv itemprop=\"carrier\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"FedEx\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"itemShipped\" itemscope itemtype=\"http://schema.org/Product\"\u003e\n \u003cmeta itemprop=\"name\" content=\"iPod Mini\"/\u003e\n \u003c/div\u003e\n \u003cdiv itemprop=\"partOfOrder\" itemscope itemtype=\"http://schema.org/Order\"\u003e\n \u003cmeta itemprop=\"orderNumber\" content=\"176057\"/\u003e\n \u003cdiv itemprop=\"merchant\" itemscope itemtype=\"http://schema.org/Organization\"\u003e\n \u003cmeta itemprop=\"name\" content=\"Bob Dole\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003clink itemprop=\"trackingUrl\" href=\"http://fedex.com/track/1234567890\"/\u003e\n \u003cdiv itemprop=\"potentialAction\" itemscope itemtype=\"http://schema.org/TrackAction\"\u003e\n \u003clink itemprop=\"target\" href=\"http://fedex.com/track/1234567890\"/\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\nTest your markup\n\nYou can validate your markup using the [Email Markup Tester Tool](https://www.google.com/webmasters/markup-tester/). Paste in your markup code and click the **Validate** button to scan the content and receive a report on any errors present.\n\nSpecification\n\nFor a specification of the various go-to action types, see the documentation\nfor the specific type [ViewAction](/workspace/gmail/markup/reference/types/ViewAction) or\n[TrackAction](/workspace/gmail/markup/reference/types/TrackAction).\n| **Note:** Some of the schemas used by Google are still going through the standardization process of [schema.org](http://schema.org), and therefore, may change in the future. [Learn More](/workspace/gmail/markup/reference/schema-org-proposals)."]]