JOE & THE JUICE

LATE SUMMER FEEL GOOD VIBES: JOE & THE JUICE x NOVAK DJOKOVIC At JOE & THE JUICE, wellness isn’t about spreadsheets and strict rules. It’s about celebrating all the wins that make life FEEL GOOD — big or small 💪 That’s why we’re proud to team up again with our Health & Wellness ambassador, Novak Djokovic, to spotlight his favourite juice: The Feel Good — a mix of carrot, turmeric, ginger, lemon, apple… and a shot of unapologetic good vibes 🥳 As Djokovic says: “I’ve long admired Joe & The Juice for their fresh, functional approach to fuelling the body and mind — whether it’s a pre-match juice or a mid-day reset. Together, we’ll be working on bringing purposeful wellness to more people around the world.” 🚀 Your moment. Your serve. Your feel good.

NOVAK x JOE We’re thrilled to welcome none other than Novak Djokovic to the JOE & THE JUICE family — hot off another milestone achievement, as our first Health & Wellness Ambassador and shareholder. With Novak’s holistic approach to fueling the body and mind, this partnership is about more than green juices — it’s about pushing boundaries and redefining functional health. From advising on product innovation to expanding our footprint in Serbia and Montenegro, Novak will be an integral part of JOE & THE JUICE’s journey in the years to come. The blend just got stronger 🧃 https://lnkd.in/eiguyQJ

HOUSE 11 - The Courtyard is open!    Our new concept store is now open at Grønnegade 3 in Copenhagen. Located just across from our very first store, HOUSE 11 pays tribute to our roots while showcasing how far we’ve come.   It’s more than a store — it’s a cultural hub that brings our newest design to life, complete with a spacious courtyard, an extended menu exclusive to this location, and even a gym with sauna and ice bath.    We can’t wait to welcome you!🧃💖

JOE & THE JUICE is on fire – and stronger than ever! 🏋️♀️ This year, we didn’t just grow—we raised the bar. We're proud to announce another record-breaking year for JOE & THE JUICE. In 2024, we’ve set new heights with DKK 2.8 billion in revenue, increasing 17 percent compared to last year. And we’re not slowing down. We’re speeding up. All thanks to our global team of juicers and bar managers. They are the reason JOE has become more than just juice. At JOE we’re building something that lasts. Next stop: 1000 stores before 2028🌎 xJOE https://lnkd.in/eiguyQJ

Sometimes the most powerful brand experiences happen when the cash register isn't even turned on... 5:40 AM in Miami. The kind of rain that turns city streets into temporary rivers. I was on my usual walk to the office, determined to stay dry and avoid the arctic blast of WeWork's AC. Seeking refuge, I found myself huddled under the canopy of a storefront in Wynwood, hoping for a break in the storm. Minutes later, a car pulled up. The owner, understandably, needed to open his shop. I braced for the inevitable "time to move on." But instead, he invited me in. What followed was a reminder of the power of human connection. Rocael, along with his daughter Katheryn, were the owners of a Joe and the Juice franchise. They couldn't sell me anything – opening hours were still a distant 7 AM. But they offered something far more valuable: warmth, hospitality, and the best cup of coffee I've ever had. It wasn't just the taste (though it was exceptional). It was the genuine kindness, the unexpected gesture of generosity from strangers in the pre-dawn hours. This wasn't just a story about escaping the rain. It's a story about the impact of simple human kindness, the kind that leaves a lasting impression. In a world that often feels rushed and impersonal, a moment of genuine connection can make all the difference. Thank you, Katheryn and Rocael, for reminding me of the importance of hospitality. Your kindness will stay with me together with JOE & THE JUICE brand as a top of mind. Forever. #kindness #hospitality #miami #leadership #gratitude

GLOBAL LAUNCH DAY IS HERE 🚀 Run, don’t walk, to your nearest JOE & THE JUICE and try our new premium Steak Sandwich, powered by Kevin Durant. This is the first time we’ve truly disrupted our sandwich category, so we had no choice but to go all-in… and we did! Savory slices of lean steak, paired with rich, nutty Parmesan, complemented by tangy crunch of pickles, refreshing juiciness of tomato, and the peppery kick of arugula. Yes, we said what we said. MVP level experience. Trust us 🤌🏽 Thanks to Kevin Durant and team. It’s been a pleasure to create this campaign with you. Ps. Rememer to grab one of the limited edition KD themed sandwich boxes with your order. They won’t be around for long 🏀

Kevin Durant x JOE & THE JUICE 🏀 We’ve been cooking… Both on and off the court! The 74th NBA All-Star weekend was the perfect setting to reveal our latest partnership with basketball legend and 4x Olympic gold medalist Kevin Durant. Together we’ve created something extraordinary: a premium steak sandwich with Parmesan, arugula, honey mustard dressing and more. Of course, on our signature bread and packed with more than 30g of protein 💪🏽 Legendary sandwich fit to keep a living legend fueled throughout the NBA season. Launching globally on March 5th! 🌍 Event produced together with Potion All pictures here: https://lnkd.in/eNxqJh8Y

JOE & THE JUICE Strengthens Exclusive Partnership with Deliveroo 🛍️ JOE & THE JUICE is delighted to announce a strengthened and exclusive partnership with Deliveroo, reinforcing our commitment to delivering high-quality, fresh, and convenient options to customers across the UK. This collaboration reflects our shared dedication to making it easier for customers to enjoy their favorite JOE & THE JUICE offerings, whether in-store or delivered to their doorstep. By working exclusively with Deliveroo, we’re enhancing the way customers can access our menu while continuing to prioritize the vibrant, welcoming in-store experience that sets us apart. This partnership allows us to extend the convenience of delivery to those who cannot always visit our stores, ensuring JOE & THE JUICE is there for every occasion. Deliveroo’s support in marketing and operational alignment helps us focus on what matters most—providing a seamless and enjoyable experience for our customers. Together, we are excited to make JOE & THE JUICE available wherever life takes our customers, while staying true to the quality and energy they’ve come to expect from us. As we continue to grow, we remain committed to delivering the best of JOE & THE JUICE, both in-store and on demand, meeting our customers wherever they are!

Great write-up on our latest collab with Paris Hilton by our friends over at OK COOL cc Jolyon Varley