¿Qué haces si los resultados de tu investigación de UX no se comunican de manera efectiva a los equipos multifuncionales?

We can use these strategies to make UX research accessible in cross functional team: Create a Knowledge Base: Develop a centralized repository where all research findings are stored and easily accessible. This can include a platform like Airtable or Confluence where insights, raw data, and thematic analyses are organized and searchable. Visual Summaries: Use visual aids like infographics, diagrams, and videos to summarize key findings and make them more digestible for different teams. Regular Workshops: Hold workshops or presentations to walk through the findings with cross-functional teams, allowing for questions and discussions.

In my experience I have found that if UX findings are being communicated poorly to cross functional teams, then the reasons are either 1) Lack of awareness about the importance of UX research on the final product, and 2) UX findings have been poorly presented. If the issue is lack of awareness, then case studies and real world examples of UX research having a direct impact on the user must be shown to all teams working on the project. People tend to see the value in UX research when they see it in practice. If the cause is the latter, then the method of presenting your research findings must be modified to include suggestions to tackle the pain points discovered from the research.

Example: Adapting your presentation style to match your audience's preferences is crucial in sharing UX research findings effectively. If your insights aren't hitting the mark, try customizing how you deliver them. For instance, some team members may favor visual aids such as graphs or storyboards, while others might benefit more from hands-on workshops where they can directly engage with user pain points. By diversifying your approach, you can cater to different learning preferences and ensure that your findings are both engaging and memorable.

Start by understanding the specific needs and preferences of each team and tailor your approach accordingly. Simplify complex findings into easily understandable insights and provide context to demonstrate relevance to each team's goals. Utilize multiple communication channels, such as meetings, emails, and collaboration tools, to ensure accessibility and visibility of the findings. Foster open dialogue and collaboration, encourage questions, and provide training or resources to enhance understanding. Seek feedback from the teams and iterate on your communication strategy accordingly. By prioritizing clear and tailored communication, you can ensure cross-functional teams drive informed decision-making and product development.

Kid of times what happens is that the UI/UX team is not involved from the start of the product development phase. In that case, they lack the vision and mission of why the product is being built. If this scenario is improved upon, there would be better collaboration and exchange of information at each stage of product development amongst different teams including the UI/UX team

I prefer to share ideas with key people or stakeholders in the shortest way possible. This means presenting the key points, such as 1, 2, 3, etc., in the right priority, making it quick and easy for them to understand, process, and approve without being too long or boring.

Identify any existing gaps or challenges in the communication process such as unclear messaging, lack of engagement, or lack of simplification. Tailor the communication methods and channels to their preferences and needs. Simplify the findings and translate them into clear, actionable insights. Include presentations, reports, workshops, interactive sessions depending on the team's preferences. Encourage Dialogue and Collaboration for teams to feel comfortable discussing and interpreting the UX research findings.

Kid of times what happens is that the UI/UX team is not involved from the start of the product development phase. In that case, they lack the vision and mission of why the product is being built. If this scenario is improved upon, there would be better collaboration and exchange of information at each stage of product development amongst different teams

Tailoring your delivery method ensures that UX research findings resonate with a variety of audiences. Some stakeholders prefer visual reports with graphs and storyboards, while others benefit from interactive workshops that focus on user pain points. Changing your approach encourages different learning styles, making insights more accessible and actionable.

Don't create barriers with big words. Tailor your language to the audience's level. There's a time a place UX terminology but people that speak plainly and clearly are often heard the loudest.

Develop clear, concise, and visually engaging presentations or reports that highlight the key findings, insights, and implications of the research. Use storytelling techniques, visuals, and real-world examples to make the research findings relatable and compelling.

It's not just about UX or research. I follow the rule 'think difficult, say simple.' What I mean is, whenever you talk to someone, imagine you're explaining the story to a child and use simple language and words. This ensures you're always understood correctly.

Avoid using jargon to keep UX research findings clear and understandable. Use simple, concise language that everyone understands, and define any necessary terms or acronyms. Clear communication promotes collaboration and ensures that all team members can interact with and apply the insights.

To capture attention, emphasize the significance of your UX research discoveries. Showcase how insights can directly impact the success of the product, like enhancing user satisfaction or boosting engagement. When teams recognize the concrete advantages of implementing UX insights, they're more inclined to prioritize them in their workflow.

In presentations, emphasize the impact rather than the processes. Utilize storytelling frameworks like the Pyramid Principle, SCQA (Situation, Complication, Question, and Answer), and the setup-conflict-resolution model to quickly communicate insights.

Emphasize the true value of UX research by demonstrating how insights improve user satisfaction, engagement, and conversion rates. When teams understand the direct benefits, they are more likely to act on the findings and incorporate them into their decision-making process.

I am sharing my practical experience here. I have seen many UX researchers with good analytical skills. They strategies well before. But the problem I found is low interactivity and engagement. Now, this happens when you are unable to motivate your stakeholders to engage or participate in the ux research activity or brainstorming session. Another reason could be - your stakeholders are not aligned with your goal, business goal and outcomes you are trying to achieve. Solution: 1) Try to engage your key stakeholders from beginning. 2) try to motivate them by conducting engaging/interactive session. 3) Communicate more 4) Give them chance to think, to be a part of your research study. 5) Present your date visually that creates excitement.

Encourage collaboration by incorporating cross-functional teams into the UX research process. Encourage participation in user interviews or testing sessions to develop a direct connection to user needs. When teams receive feedback firsthand, they gain a better understanding and are more committed to implementing user-centered solutions.

Inviting them to participate in user interviews or testing sessions is the key point. As a designer and a design thinking culture builder in the team, it's my role, and there are no better people for it. Every designer should remember this and be proactive.

Involving cross functional team in research may help understand the feedback and insights from the beginning. It may also give a perspective about the research being done.

Example: Stories have a stronger impact on people than raw data. When sharing UX research findings, weave a narrative that brings to life user experiences and obstacles. A captivating story can trigger empathy and inspire teams to respond to the insights presented. By placing the user's viewpoint at the heart of the narrative, you establish a potent advocacy for user requirements throughout the product development journey.

To enhance communication of UX research findings, employ storytelling techniques. Craft narratives that illustrate user experiences, challenges, and successes, utilising personas and real-life scenarios. This approach engages cross-functional teams, understanding of research insights and encourages collaboration in addressing user needs effectively.

Telling a story with a relatable example always makes it easy to understand the problem/challenge or the findings. It helps stockholders to empathise with the user.

Use storytelling to make UX research findings more meaningful. Create narratives that highlight authentic user experiences and challenges, eliciting empathy and engagement. A compelling story allows teams to connect emotionally with users' needs, making insights more memorable and actionable. By focusing on the user in your narrative, you make a compelling case for prioritizing user-centered design decisions.

It is imperative to ensure that the PMs brought to this discussion are those responsible for products that englobes the addressed problems. Shooting to all directions will get tiresome and weaken the initiative, relevant as it may be.

Always present UX research findings as actionable solutions. Instead of simply highlighting problems, propose actionable steps that teams can take to address them. This reduces overwhelm, makes discussions more productive, and promotes positive change. Providing clear recommendations allows teams to make informed decisions that improve the user experience efficiently.

When I see my cross-functional team struggling to grasp my UX research, I know I need to switch gears to ensure everyone gets it. So, I start off by sharing relatable stories – real-life examples that show why our research is crucial. I want them to see how it impacts people's everyday experiences. Then, I dive into visuals like charts and graphs to illustrate our findings. I make sure to keep things simple, avoiding technical jargon that might confuse them further. We're talking about how people interact with technology in their daily lives and how we can make those interactions smoother and more enjoyable. But I don't stop there. I encourage questions and discussions, making space for everyone's input.

It comes down to leadership skills and self-confidence at the end of the day. Communication and presentation skills need to be developed, so it extends beyond just user experience design.