The Marketing Hub

Has your organic traffic dropped suddenly? The answer might be here: #AI Overviews. Since Google started showing AI-generated summaries in search results, thousands of websites have seen their #SEO performance plummet. The search engine is now keeping the visibility — and the clicks — for itself. This shift is cannibalizing organic traffic, especially in industries where high-quality content used to drive discovery and conversion. At The Marketing Hub, we're already helping #clients adapt to this new landscape: - Optimizing content for the new search experience. - Creating value-rich content that AI can’t easily summarize. - Strengthening lead generation strategies beyond traditional SEO. If your site has taken a hit too, we have the keys to help you recover. Let’s talk? https://lnkd.in/dPtwWiZj #SEO #AIOverviews #B2BMarketing #ContentStrategy #TheMarketingHub

Evolutio Empowering the cloud entrusted The Marketing Hub with the #design and execution of a #digital strategic demand generation campaign to reinforce their positioning as a key IT partner. Together we developed a multichannel, content-driven strategy around different IT solutions, targeting IT decision-makers with precision and relevance. The outcome: results that outperformed industry standards and delivered real business opportunities. 📈 21 MQLs | CTR x2 vs. benchmark | 137M qualified impressions Thanks to Evolutio Empowering the cloud for the collaboration — and to the #marketing and #sales team for making it happen. Discover the full success story and all campaign insights #B2BMarketing #DemandGeneration #LeadGen #Cybersecurity #IBM #Evolutio #TheMarketingHub

Yesterday we had the pleasure of attending the AWS Summit Madrid, where we visited our #clients and explored the latest AWS #innovations for the enterprise world. During the keynote, Julien Groues highlighted that Spain is currently the top recipient of AWS #infrastructure investment in the region, surpassing France, Italy, and Portugal combined. AWS already operates three data centers in Aragón and plans to invest over €15.7 billion in the next years. We also saw first-hand the growing adoption of generative #AI in Spain, with 50% of companies already using it in some way — though only 6% are leveraging it to create new business models. We joined sessions on serverless, infrastructure migration, and cloud security, and visited the Expo area, where AWS #partners and #startups showcased real-world solutions across healthcare, education, public sector, and retail. It was a fantastic opportunity to strengthen relationships with our clients, gain insights into key #trends, and evaluate how these #technologies can power their 3digital transformation roadmaps. Grateful to share this space with our clients and witness AWS’s bold vision for innovation, sustainability, and cultural transformation in business. #AWSSummit #AWS #CloudComputing #Innovation #GenerativeAI #DigitalTransformation

SEO is evolving fast. If your content isn't showing up in AI-generated answers, you're already falling behind. We break down 5 smart moves to help your brand stay visible in this new search landscape. #AISEO #MarketingStrategy #GenZSearch #FutureOfSearch #ConversationalSearch #SEOExperts

#SEO is evolving. Are you ready for the next search revolution? Google is no longer the only game in town. More and more users — especially Gen Z and Millennials — are turning to #AI search engines like ChatGPT, Perplexity, Gemini or Claude to find answers, discover brands and make decisions. This shift is already changing the rules of SEO. The question is: will your #business be visible in this new landscape? At The Marketing Hub, we specialize in #marketing strategies that anticipate change — including how to position your #brand for AI-first search. The earlier you adapt, the stronger your edge will be. We’ve identified 5 key principles to help brands earn visibility in conversational and generative search engines. #AISEO #MarketingStrategy #GenZSearch #FutureOfSearch #ConversationalSearch #SEOExperts

Yesterday we had the pleasure of joining a LinkedIn session for #agencies to talk about #marketing strategy. We focused on the importance of building a strong #brand from the inside out — through quality #content, smart positioning, and #strategies that boost brand #awareness and top-of-mind recall among the right audiences. We also explored ways to improve demand generation and drive better #results for our clients. Proud to be one of LinkedIn’s partner agencies and grateful for the opportunity to share insights, learn from others, and keep pushing boundaries together. Huge thanks to Sara Martín Sánchez, Emiliano Ventura, Sopna Nair, and Inês Pereira from the LinkedIn team for having us! And also, big thanks to our clients for your trust! #Linkedin #LeadGeneration #BrandAwarenes #B2BStrategy #B2BMarketing

Ayer tuvimos el placer de organizar un #evento muy especial para SEIDOR, con la participación de Microsoft y Adobe. Se habló del futuro del #marketing con la llegada de los nuevos agentes de #IA, y de cómo estas soluciones están transformando los departamentos de marketing. Cerramos la jornada con una original #cata de autor de chocolate y aceite, que puso el broche perfecto a un día de innovación. ¡Gracias a Seidor por confiar en nosotros, y a todos los asistentes por compartir este momento! #Marketing #InteligenciaArtificial #Eventos #Adobe #Microsoft #Seidor #MarketingB2B #IA

We’re #hiring a new Paid Media Specialist – B2B – (Bilingual English–Spanish) in Madrid, Community of Madrid. Apply today or share this post with your network.

This week, we had the pleasure of meeting #clients and #partners at FEINDEF (Feria Internacional de Defensa y Seguridad de España) in Madrid, a key event that brings together industry leaders, innovators, and institutions from across the defence ecosystem. If you're looking to raise visibility, generate leads, or position your brand in the #defence and #secutiry space in both, private and public sector, let’s talk!   At The Marketing Hub, we’re proud to support the security and defence sector with dedicated #B2B marketing services that help companies grow, connect, and build stronger partnerships. We believe in the strategic importance of the European defence industry as a driver of #innovation, #security, and collaboration across borders. A stronger and more connected #Europe starts with stronger capabilities — and communication is a key part of that mission.   #DefenceIndustry #B2BMarketing #EuropeanDefence #FEINDEF2025 #MarketingForDefence #TheMarketingHub

#BREAKINGNEWS: From "trust the algorithm" to "you decide exactly where". #Programmatic advertising is evolving. With our platform you’re in control. There is a game-changing upgrade for #digital campaign management: 🌀Section-level targeting: choose exactly which parts of a #website your #ads appear on (e.g., “news.com/tech”). 🌀Section-based optimization: adjust or pause ads based on each section’s #performance. 🌀Full transparency: see the exact URLs where your ads are shown. More control. More relevance. Less waste. Discover how we can change #programmatic for good. #DigitalAdvertising #ProgrammaticAds #MarketingTech #AdTargeting #PerformanceMarketing