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advocacy targetbase brand advocates social listening social inteeligence direct marcus tewksbury return on assets segmentation lead gen search marketing digital channels social media ecosystem social media intelligence individual behavior steven colbert data mining tapping into social media usa social media roi series olympics colbert customer satisfaction speedskating ecademy measuring online buzz longtail of marketing winter olympics shani davis academy awards movie awards awards sales funnel inbound markeing customer engagement marketing sm2 a changing customer expectations marketing techn david scott meerman one-to-one communication interaction brands at risk multi-channel linkedin themarketingmojo engagingtimes data analytics persuasive content word of mouth brand audit annual survey results survey results sb 44 social media customer service 2010 super bowl social media as a sales funnel social media for lead generation social metrics tablet content targeting customer life cycle moving visitors to customers nfl lockout nfl nflpa social insights product insights competitive insight summer movies movies and social media social analysis blockbusters graphics stats information email facebook inbox relevancy group email cto mobile and social media sxsw2011 cross-channel marketing research marketing survey results marketing trends alterian survey annual survey marketing shifts marketing budget tv advertising and social media super bowl 2011 30 second spots measuring tv spend ipad social mentions royal wedding marketing. integrated markeitng chief marketing technology officer marketing tools cto social customer service alchemy email ma intelligent email social media monitori marketing analysis future of marketing customer management pr public relations pr crisis reputation monitoring brandp multi-level marketing social media data brands image advertising budget online politics bbc europe inforgraphic music eurovision mobile web web design and development customer 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