EVP, Strategic Marketing Architect at Punch Performance Marketing
Sector
Advertising / Marketing / PR
Acerca de
Marketing and media executive with 20+ years experience in multi-channel media strategy, Direct Response lead and sales generation, digital marketing, ROI-based data analytics and optimization, executive leadership and new business development.
Deep experience driving integrated marketing and media strategies for seven leading advertising agencies/marketing companies and 200+ clients in verticals of healthcare insurance, financial services, education, telecommunications, retail and packaged goods.
Analytics suite of skills includes "front-end" lead acquisition metrics, "back-end" conversion funnel tracking, pro forma predictive modeling, weighted-market indexing and segment-based commu...
EVP, Strategic Marketing Architect at Punch Performance Marketing
Sector
Advertising / Marketing / PR
Acerca de
Marketing and media executive with 20+ years experience in multi-channel media strategy, Direct Response lead and sales generation, digital marketing, ROI-based data analytics and optimization, executive leadership and new business development.
Deep experience driving integrated marketing and media strategies for seven leading advertising agencies/marketing companies and 200+ clients in verticals of healthcare insurance, financial services, education, telecommunications, retail and packaged goods.
Analytics suite of skills includes "front-end" lead acquisition metrics, "back-end" conversion funnel tracking, pro forma predictive modeling, weighted-market indexing and segment-based commu...
