We believe that giving your website visitors what they’re looking for is a good idea. We think your customers are smart and they know what they’re looking for on your website. In fact, they’re telling you.
For example, social media allows you to connect with consumers on topics that are personal and relevant. Search engines send you consumers who are looking for very particular things. You probably invest in both social media and search optimization but once consumers reach your website, it’s likely that the personal and relevant conversations stop.
No matter the consumer’s interest or intent, you probably show the exact same content and calls to action to everyone. In other
We believe that giving your website visitors what they’re looking for is a good idea. We think your customers are smart and they know what they’re looking for on your website. In fact, they’re telling you.
For example, social media allows you to connect with consumers on topics that are personal and relevant. Search engines send you consumers who are looking for very particular things. You probably invest in both social media and search optimization but once consumers reach your website, it’s likely that the personal and relevant conversations stop.
No matter the consumer’s interest or intent, you probably show the exact same content and calls to action to everyone. In other
