Hello everyone,
having been a copy-writer in the advertising business for more than 20 years, one can say I might possibly start to begin to be on the verge of becoming skilled in that activity. Yet, I'm still eager to learn and keep my curiosity alive. Today, though the Digital world has changed the face of my profession, a few solid things remain: the paramount importance of a smart strategy, the true value of a relevant concept, the sheer strength of a good creative idea and the power of words. In other words, a good story told.
Being also able to think at both strategical and operational levels, I'm accustomed with all the aspects of Corporate communication: overall concept, brand p...
Hello everyone,
having been a copy-writer in the advertising business for more than 20 years, one can say I might possibly start to begin to be on the verge of becoming skilled in that activity. Yet, I'm still eager to learn and keep my curiosity alive. Today, though the Digital world has changed the face of my profession, a few solid things remain: the paramount importance of a smart strategy, the true value of a relevant concept, the sheer strength of a good creative idea and the power of words. In other words, a good story told.
Being also able to think at both strategical and operational levels, I'm accustomed with all the aspects of Corporate communication: overall concept, brand p...
