I had an art director tell me once, “You know, you like to write more than any copywriter I’ve ever worked with.”
I thought it a curious compliment, but one that I readily embraced. It’s true that I like to write headlines, TV spots, packaging, posters, radio commercials, web stuff. I enjoy tackling taglines. I’ve named sodas and beers. I’ve knocked out dozens of manifestos. I like spending a few days with the headphones cranked way up, digging into a brand book or brochure.
And now, with all these marvelous new media available to us, the opportunities to write—to tell stories, to delight and engage an audience—just grow richer all the time.
In fact, in recent years, a
I had an art director tell me once, “You know, you like to write more than any copywriter I’ve ever worked with.”
I thought it a curious compliment, but one that I readily embraced. It’s true that I like to write headlines, TV spots, packaging, posters, radio commercials, web stuff. I enjoy tackling taglines. I’ve named sodas and beers. I’ve knocked out dozens of manifestos. I like spending a few days with the headphones cranked way up, digging into a brand book or brochure.
And now, with all these marvelous new media available to us, the opportunities to write—to tell stories, to delight and engage an audience—just grow richer all the time.
In fact, in recent years, a
