What the people want?
They want the last iPhone, go shopping at LV and then to Zara next door, drive a Mini Cooper, have a latte at Starbucks, wear a Real Madrid shirt, talk to George Clooney at Nespresso store or dine at one of the Michelin starred restaurants in San Sebastian... But what about the rest of us? I mean those who don't sell that über-cool stuff people die for?
I've joined several FMCG and CPG companies within the last 20 years. I've been not lucky enough (most likely not clever enough) to get hired by one of those few that don't need to sell their products, because people buy whatever they do (a bit of exaggeration: I know those companies are not just lucky, but there is ...
What the people want?
They want the last iPhone, go shopping at LV and then to Zara next door, drive a Mini Cooper, have a latte at Starbucks, wear a Real Madrid shirt, talk to George Clooney at Nespresso store or dine at one of the Michelin starred restaurants in San Sebastian... But what about the rest of us? I mean those who don't sell that über-cool stuff people die for?
I've joined several FMCG and CPG companies within the last 20 years. I've been not lucky enough (most likely not clever enough) to get hired by one of those few that don't need to sell their products, because people buy whatever they do (a bit of exaggeration: I know those companies are not just lucky, but there is ...
