social media transmedia esther lim social narrative interactive storytelling interactive narrative south by southwest sxsw 2011 local and mobile media xml bath x media lab 2012 community ip shared story worlds co-creation scott walker sxsw 2012 jcraig williams cinekids experience design robert pratton twitter foursquare gowalla marketing marketing and advertising marketing analysis market research internet marketing robert pratten building scalable communities kreative.asia the estuary xml social business digital narrative how to kreative.asia esther lim the estuary social media so lo mo future of storytelling
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