BRAND MANAGER Parapharmacy + (Support Cosmetics and Drugstore Brand)
Sector
Logistics / Supply Chain
Acerca de
• Plan and manage marketing strategy for Family Expert brand.
• Define, control and optimize the budget
• Launch new products: analyze market information, realize GO/NO GO analysis, define targets, pricing, promotion and communication strategy
• Monitor sales and plan corrective actions in case of deviation
• Analyze and report to local and international board: sales and contribution by category, launch and promotion results
• Provide support to sales and training departments
• Provide support to trade Marketing Team
ACHIEVEMENTS
• Improvement of the Marketing Mix Offers in Catalogue
• Good performance in the Launches Strategy
• Improvement of the Positioning of the ...
BRAND MANAGER Parapharmacy + (Support Cosmetics and Drugstore Brand)
Sector
Logistics / Supply Chain
Acerca de
• Plan and manage marketing strategy for Family Expert brand.
• Define, control and optimize the budget
• Launch new products: analyze market information, realize GO/NO GO analysis, define targets, pricing, promotion and communication strategy
• Monitor sales and plan corrective actions in case of deviation
• Analyze and report to local and international board: sales and contribution by category, launch and promotion results
• Provide support to sales and training departments
• Provide support to trade Marketing Team
ACHIEVEMENTS
• Improvement of the Marketing Mix Offers in Catalogue
• Good performance in the Launches Strategy
• Improvement of the Positioning of the ...