Action brought on 2 November 2020 — Jakober v EUIPO (Shape of a cup)

(Case T-658/20)

(2020/C 433/83)

Language of the case: German

Parties

Applicant: Philip Jakober (Stuttgart, Germany) (represented by: J. Klink, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Tridimensional EU trade mark (Shape of a cup) — Application for registration No 15 963 994

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 20 August 2020 in Case R 554/2020-5

Form of order sought

The applicant claims that the Court should:

—	annul the contested decision;

—	alter the contested decision so that his appeal is well-founded and, consequently, EU trade mark application No 15 963 994 be allowed to proceed to entry in the register of EUIPO;

—	order EUIPO to pay the costs.

Pleas in law

—	Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

—	Infringement of Article 7(3) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.