Content Amplification: How to Boost Your Content Performance with Native Advertising Tools

1. Understanding the Power of Content Amplification

Content amplification is the process of increasing the reach and engagement of your content by using various channels and platforms. It can help you achieve your content marketing goals, such as generating more traffic, leads, conversions, and brand awareness. Content amplification is not just about sharing your content on social media or sending it to your email list. It also involves using native advertising tools that can help you distribute your content to relevant and targeted audiences across the web.

In this section, we will explore the power of content amplification and how it can boost your content performance. We will cover the following topics:

1. What are the benefits of content amplification?

2. What are the challenges of content amplification?

3. What are the best practices of content amplification?

4. What are the native advertising tools that can help you amplify your content?

1. What are the benefits of content amplification?

Content amplification can help you:

- Reach new and larger audiences. By using native advertising tools, you can expose your content to millions of potential customers who are browsing the web on various sites and platforms. You can also target your audience based on their demographics, interests, behaviors, and intent.

- increase your brand awareness and authority. By amplifying your content, you can showcase your expertise and thought leadership in your industry. You can also build trust and credibility with your audience by providing valuable and relevant information.

- drive more traffic and conversions to your website. By amplifying your content, you can attract more visitors to your website who are interested in your topic and offer. You can also optimize your content for conversions by including clear and compelling calls to action.

- Improve your SEO and organic ranking. By amplifying your content, you can generate more backlinks and social signals to your website, which can improve your domain authority and organic ranking. You can also increase your dwell time and reduce your bounce rate by providing engaging and high-quality content.

2. What are the challenges of content amplification?

Content amplification is not without its challenges. Some of the common ones are:

- Creating engaging and high-quality content. Content amplification is not a magic bullet that can make any content successful. You still need to create content that is relevant, useful, and appealing to your audience. You also need to ensure that your content is well-written, well-formatted, and well-optimized for both humans and search engines.

- Choosing the right channels and platforms. Content amplification is not a one-size-fits-all strategy. You need to select the channels and platforms that are suitable for your content type, audience, and goals. You also need to consider the cost, reach, and performance of each channel and platform.

- Measuring and optimizing your results. Content amplification is not a set-it-and-forget-it tactic. You need to monitor and analyze your results to see what works and what doesn't. You also need to test and tweak your content, targeting, and budget to improve your return on investment.

3. What are the best practices of content amplification?

To make the most of content amplification, you should follow these best practices:

- Define your goals and KPIs. Before you start amplifying your content, you should have a clear idea of what you want to achieve and how you will measure your success. You should also align your goals and kpis with your overall content marketing strategy and objectives.

- Know your audience and their pain points. To create content that resonates with your audience, you should understand who they are, what they need, and what they want. You should also segment your audience based on their characteristics and behaviors, and tailor your content and messaging accordingly.

- Create a content amplification plan. To amplify your content effectively, you should have a plan that outlines your content type, topic, format, tone, style, and distribution channels. You should also have a schedule that specifies when and how often you will amplify your content.

- Use native advertising tools wisely. To amplify your content with native advertising tools, you should follow their guidelines and best practices. You should also create native ads that match the look and feel of the host site, and that provide value and relevance to the audience. You should also avoid being too promotional or misleading with your native ads.

4. What are the native advertising tools that can help you amplify your content?

Native advertising tools are platforms that allow you to distribute your content to various sites and networks in a native format. native ads blend in with the editorial content of the host site, and provide a seamless and non-intrusive user experience. Some of the popular native advertising tools are:

- Taboola. Taboola is a content discovery platform that helps you reach over 1.4 billion users across the web. Taboola allows you to create sponsored content campaigns that appear as recommended articles on thousands of premium publishers, such as CNN, Forbes, Business Insider, and more.

- Outbrain. Outbrain is a content recommendation platform that helps you reach over 1 billion users across the web. Outbrain allows you to create native content campaigns that appear as related stories on hundreds of leading publishers, such as The Guardian, The Washington Post, ESPN, and more.

- Facebook. facebook is a social media platform that helps you reach over 2.8 billion users across the world. Facebook allows you to create native content campaigns that appear as sponsored posts on the news feed, stories, messenger, and audience network.

- LinkedIn. LinkedIn is a professional networking platform that helps you reach over 740 million users across the world. LinkedIn allows you to create native content campaigns that appear as sponsored content, sponsored inmail, and sponsored stories on the feed, inbox, and stories.

content amplification is a powerful way to boost your content performance and achieve your content marketing goals. By using native advertising tools, you can reach new and larger audiences, increase your brand awareness and authority, drive more traffic and conversions to your website, and improve your SEO and organic ranking. However, you also need to create engaging and high-quality content, choose the right channels and platforms, measure and optimize your results, and use native advertising tools wisely. By following these tips and best practices, you can amplify your content and make it stand out from the crowd.

2. A Key Strategy for Content Performance Boost

Native advertising is a form of online marketing that matches the form and function of the platform where it appears. Unlike traditional banner ads or pop-ups, native ads blend in with the content and design of the website or app, making them less intrusive and more engaging for the audience. native advertising is a key strategy for content performance boost because it can help you reach new and relevant audiences, increase your brand awareness, drive more traffic to your website, and generate more leads and conversions. In this section, we will explore how native advertising works, what are the benefits and challenges of native advertising, and what are some of the best native advertising tools that you can use to amplify your content.

Here are some of the main points that you need to know about native advertising:

1. native advertising is not the same as content marketing. Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. native advertising is a paid form of content marketing that uses sponsored content to promote a brand or product on a third-party platform. content marketing is usually owned by the brand, while native advertising is usually rented from the publisher.

2. Native advertising can take different forms and formats. Depending on the platform and the objective, native ads can be classified into different types, such as in-feed ads, search ads, recommendation widgets, promoted listings, sponsored content, and custom ads. Each type of native ad has its own characteristics and best practices, but they all share the common goal of providing value to the audience and fitting in with the user experience.

3. Native advertising can offer multiple benefits for both advertisers and publishers. For advertisers, native advertising can help them reach a larger and more targeted audience, increase their brand awareness and credibility, improve their click-through rates and conversions, and avoid ad blockers and banner blindness. For publishers, native advertising can help them monetize their content, increase their user engagement and retention, and enhance their editorial quality and reputation.

4. Native advertising also comes with some challenges and risks. One of the main challenges of native advertising is to maintain the balance between advertising and editorial content, and to ensure that the native ads are clearly labeled and disclosed to the audience. Another challenge is to measure the effectiveness and return on investment of native advertising, as there are no standard metrics or benchmarks for native ads. A third challenge is to comply with the ethical and legal regulations of native advertising, as different countries and regions have different rules and guidelines for native ads.

5. Native advertising tools can help you create, distribute, and optimize your native ads. There are many native advertising tools that you can use to amplify your content, depending on your budget, goals, and preferences. Some of the most popular and powerful native advertising tools are:

- Taboola: Taboola is a leading content discovery platform that connects advertisers with publishers and users. Taboola enables advertisers to create and distribute native ads across a network of premium websites and apps, reaching over 1.4 billion users per month. Taboola also provides analytics and optimization tools to help advertisers improve their campaign performance and roi.

- Outbrain: Outbrain is another leading content discovery platform that helps advertisers reach and engage their audience with native ads. Outbrain allows advertisers to create and distribute native ads in the form of recommendation widgets, appearing on the bottom or side of the web page. Outbrain also offers insights and optimization tools to help advertisers maximize their results and revenue.

- Sharethrough: Sharethrough is a native advertising platform that specializes in in-feed native ads. Sharethrough enables advertisers to create and distribute native ads that match the look and feel of the publisher's content, appearing on the top or middle of the web page. Sharethrough also provides analytics and optimization tools to help advertisers enhance their native ad performance and quality.

- Revcontent: Revcontent is a native advertising platform that focuses on content recommendation widgets. Revcontent allows advertisers to create and distribute native ads that appear on the bottom or side of the web page, offering relevant and engaging content to the audience. Revcontent also provides analytics and optimization tools to help advertisers optimize their native ad campaigns and revenue.

3. Choosing the Right Native Advertising Tools for Your Campaign

One of the most important decisions you need to make when planning a content amplification campaign is choosing the right native advertising tools for your goals and budget. Native advertising tools are platforms or services that help you distribute your content to relevant audiences across different channels, such as social media, websites, apps, or email. Native advertising tools can help you increase your reach, engagement, conversions, and ROI, but they also come with different features, costs, and benefits. How do you know which ones are best suited for your campaign? Here are some factors to consider when choosing native advertising tools:

1. Your target audience and their preferences. You need to know who you want to reach with your content and what kind of content they are interested in. Different native advertising tools have different targeting options, such as demographics, interests, behaviors, locations, devices, or keywords. You also need to know where your audience spends their time online and what kind of content formats they prefer, such as text, images, videos, or audio. Some native advertising tools specialize in certain channels or formats, while others offer more variety and flexibility. For example, if you want to reach young and tech-savvy consumers, you might want to use a native advertising tool that integrates with popular social media platforms, such as Facebook, Instagram, or TikTok. If you want to reach business professionals, you might want to use a native advertising tool that connects with authoritative websites, such as Forbes, Business Insider, or The wall Street journal.

2. Your content goals and metrics. You need to know what you want to achieve with your content and how you will measure your success. Different native advertising tools have different capabilities and limitations when it comes to tracking and optimizing your campaign performance. Some native advertising tools offer more control and transparency over your campaign settings, such as budget, bidding, frequency, placement, or creatives. Others offer more automation and intelligence, such as dynamic optimization, machine learning, or artificial intelligence. You also need to know what kind of metrics you want to track and improve, such as impressions, clicks, views, shares, comments, likes, leads, sales, or revenue. Some native advertising tools provide more comprehensive and accurate reporting and analytics, while others require more integration and attribution. For example, if you want to increase your brand awareness, you might want to use a native advertising tool that maximizes your exposure and reach, such as Outbrain, Taboola, or Sharethrough. If you want to increase your conversions, you might want to use a native advertising tool that optimizes your targeting and personalization, such as Revcontent, MGID, or StackAdapt.

3. Your budget and resources. You need to know how much you can afford to spend on your content amplification campaign and what kind of resources you have available. Different native advertising tools have different pricing models and minimum requirements, such as cost per click (CPC), cost per thousand impressions (CPM), cost per action (CPA), or cost per lead (CPL). You also need to know how much time and effort you can invest in creating, managing, and optimizing your campaign. Some native advertising tools require more manual work and expertise, while others offer more support and guidance. For example, if you have a limited budget and resources, you might want to use a native advertising tool that offers low-cost and easy-to-use solutions, such as Zemanta, Content.ad, or Spoutable. If you have a larger budget and resources, you might want to use a native advertising tool that offers premium and customized solutions, such as Nativo, TripleLift, or Polar.

Choosing the right native advertising tools for your campaign is not a one-size-fits-all solution. You need to do your research, compare your options, and test your results. You also need to be flexible and adaptable, as the native advertising landscape is constantly evolving and changing. By following these factors, you can find the best native advertising tools for your content amplification campaign and boost your content performance.

4. Tips and Best Practices

Crafting compelling native ad copy is a crucial aspect of content amplification through native advertising tools. It involves creating persuasive and engaging content that seamlessly blends with the user experience on the platform where it is displayed. Native ads should capture the attention of the target audience and entice them to take the desired action.

To craft compelling native ad copy, it is important to consider different perspectives. Firstly, understanding the target audience is essential. Research their demographics, interests, and pain points to tailor the ad copy to resonate with their needs. By addressing their specific challenges or desires, the ad copy becomes more relevant and compelling.

Secondly, incorporating storytelling techniques can make the ad copy more engaging. By weaving a narrative that connects with the audience on an emotional level, the ad becomes memorable and impactful. For example, telling a story of how a product or service solved a problem for a customer can create a powerful connection.

Thirdly, using persuasive language and highlighting unique selling points can make the ad copy stand out. By emphasizing the benefits and features that differentiate the product or service, the ad becomes more compelling. For instance, using phrases like "exclusive offer," "limited time only," or "guaranteed results" can create a sense of urgency and entice the audience to take action.

In-depth information can be presented in a numbered list format to provide clarity and structure. For example:

1. understand your target audience: Research their demographics, interests, and pain points to create ad copy that resonates with their needs.

2. Incorporate storytelling: Craft a narrative that connects with the audience on an emotional level, making the ad memorable and impactful.

3. Use persuasive language: highlight unique selling points and benefits to differentiate the product or service and create a sense of urgency.

4. Leverage social proof: Include testimonials or case studies to build trust and credibility.

5. Optimize for mobile: Ensure the ad copy is concise, visually appealing, and easy to read on mobile devices.

6. Test and iterate: Continuously monitor the performance of the ad copy and make adjustments based on data and feedback.

By following these tips and best practices, advertisers can create compelling native ad copy that effectively captures the attention of the target audience and drives desired actions.

5. Maximizing Reach and Engagement

In this section, we will delve into the crucial aspect of targeting the right audience to maximize reach and engagement. Understanding your target audience is essential for effective content amplification through native advertising tools. By tailoring your content to resonate with the specific interests, needs, and demographics of your audience, you can significantly enhance the performance of your content.

1. identify Your Target audience: The first step in targeting the right audience is to identify who they are. conduct thorough market research to gain insights into the characteristics, preferences, and behaviors of your potential audience. This can include factors such as age, gender, location, interests, and purchasing habits.

2. Create Buyer Personas: Once you have gathered the necessary data, create buyer personas that represent different segments of your target audience. These personas should encapsulate the key attributes and motivations of your ideal customers. By understanding their pain points, desires, and goals, you can tailor your content to address their specific needs effectively.

3. Craft Compelling Messaging: To capture the attention of your target audience, it is crucial to craft compelling messaging that resonates with them. Use language, tone, and style that align with their preferences and values. Highlight the benefits and value proposition of your content in a way that appeals to their interests and aspirations.

4. Utilize data-Driven insights: Leverage data-driven insights to refine your targeting strategies. Analyze the performance of your content across different channels and platforms to identify patterns and trends. This will help you optimize your content amplification efforts and allocate resources effectively.

5. Segment Your Audience: Not all members of your target audience are the same. Segment your audience based on various criteria such as demographics, behavior, or engagement level. This allows you to tailor your content and messaging to specific segments, increasing the relevance and impact of your communication.

6. Test and Iterate: Continuous testing and iteration are essential for refining your targeting strategies. Experiment with different messaging, visuals, and targeting parameters to identify what resonates best with your audience. Monitor the performance of your content closely and make data-driven adjustments to optimize reach and engagement.

Example: Let's say you are a fitness brand targeting health-conscious millennials. You can create content that addresses their specific fitness goals, such as "5 Effective Workouts for Busy Millennials" or "Healthy meal Prep tips for a Busy Lifestyle." By using relatable examples and showcasing the benefits of your products or services, you can engage your target audience and drive meaningful interactions.

Remember, targeting the right audience is a continuous process that requires ongoing analysis and adaptation. By understanding your audience's needs and preferences and tailoring your content accordingly, you can maximize reach and engagement, ultimately driving the success of your content amplification efforts.

6. Enhancing User Experience

One of the key factors that determines the success of content amplification is the choice of native ad formats. Native ads are designed to blend in with the look and feel of the publisher's site, while still providing relevant and engaging content to the audience. However, not all native ads are created equal. Some formats may perform better than others, depending on the context, the goal, and the user behavior. In this section, we will explore how to optimize native ad formats to enhance the user experience and boost the content performance. We will cover the following topics:

1. The benefits of native ad formats for content amplification

2. The best practices for choosing and designing native ad formats

3. The most common native ad formats and their pros and cons

4. The tools and platforms that can help you create and manage native ad campaigns

1. The benefits of native ad formats for content amplification

Native ads are a form of paid media that matches the form and function of the media environment where they appear. Unlike traditional banner ads or pop-ups, native ads do not interrupt or distract the user from the content they are consuming. Instead, they offer additional value and information that is relevant to the user's interest and intent. This makes native ads more effective and efficient for content amplification, as they can:

- increase the click-through rate (CTR) and engagement rate of the content, as users are more likely to click on ads that look like editorial content and offer something useful or interesting.

- improve the brand awareness and recall of the content, as users are more likely to remember and associate the content with the brand that sponsored it.

- Enhance the user satisfaction and loyalty, as users are more likely to appreciate and trust the content that is delivered in a non-intrusive and respectful way.

- Reduce the ad fatigue and banner blindness, as users are less likely to ignore or block the ads that are relevant and native to the platform.

According to a study by Sharethrough and IPG Media Lab, native ads can generate up to 60% more brand lift than banner ads, and can increase the purchase intent by 18%. Another study by Polar and Ipsos found that native ads can drive 3.6 times more time spent on the content than banner ads, and can boost the social sharing by 14%.

2. The best practices for choosing and designing native ad formats

To optimize the native ad formats for content amplification, it is important to consider the following aspects:

- The goal of the content: Depending on the objective of the content, whether it is to raise awareness, generate leads, or drive conversions, the native ad format should be aligned with the desired action. For example, if the goal is to drive traffic to a landing page, the native ad format should include a clear and compelling call-to-action (CTA) button that encourages the user to click. If the goal is to increase the dwell time on the content, the native ad format should include a teaser or a summary that entices the user to read more.

- The context of the platform: Depending on the type and the layout of the platform, whether it is a social network, a news site, or a video platform, the native ad format should be adapted to the style and the tone of the platform. For example, if the platform is a social network, the native ad format should look like a social post, with a headline, an image, and a caption that matches the voice and the personality of the brand. If the platform is a news site, the native ad format should look like a news article, with a headline, a subhead, and a body text that follows the editorial guidelines of the site.

- The behavior of the audience: Depending on the preferences and the habits of the audience, whether they are more visual, auditory, or textual, the native ad format should be tailored to the format and the content that they consume. For example, if the audience is more visual, the native ad format should include a high-quality and relevant image or video that captures their attention and conveys the message. If the audience is more auditory, the native ad format should include a catchy and informative audio or podcast that delivers the value proposition and the CTA. If the audience is more textual, the native ad format should include a concise and persuasive text that highlights the benefits and the features of the content.

3. The most common native ad formats and their pros and cons

There are many types of native ad formats that can be used for content amplification, but some of the most common ones are:

- In-feed ads: These are native ads that appear within the content feed of a platform, such as a social network, a news site, or a blog. They look like organic posts or articles, but are labeled as sponsored or promoted. They usually include a headline, an image, and a CTA button that links to the content. The pros of in-feed ads are that they can reach a large and engaged audience, and can generate high CTR and engagement. The cons of in-feed ads are that they can be expensive and competitive, and can require a lot of testing and optimization to find the best combination of elements.

- Content recommendation widgets: These are native ads that appear at the bottom or the side of a web page, usually under the headline "You may also like" or "Sponsored content". They look like related articles or videos, but are actually paid placements that link to the content. They usually include a headline, an image, and a source name that indicates the brand or the publisher. The pros of content recommendation widgets are that they can drive a lot of traffic and exposure to the content, and can leverage the authority and the credibility of the platform. The cons of content recommendation widgets are that they can have low quality and relevance, and can damage the user experience and the brand reputation.

- native video ads: These are native ads that appear as videos within the content feed or the video player of a platform, such as a social network, a news site, or a video platform. They look like organic videos, but are labeled as sponsored or promoted. They usually include a headline, a thumbnail, and a CTA button that links to the content. The pros of native video ads are that they can capture the user's attention and emotion, and can increase the brand awareness and recall of the content. The cons of native video ads are that they can be costly and complex to produce and distribute, and can require a lot of bandwidth and loading time.

4. The tools and platforms that can help you create and manage native ad campaigns

To create and manage native ad campaigns for content amplification, you can use various tools and platforms that can help you with the following tasks:

- Content creation: You can use tools such as , Grammarly, Canva, or Lumen5 to help you create engaging and high-quality content for your native ads. These tools can help you with writing, editing, designing, or producing your content, and can also provide you with suggestions, templates, or examples to inspire you.

- Content distribution: You can use platforms such as Taboola, Outbrain, Sharethrough, or Nativo to help you distribute your content to various publishers and platforms that match your target audience and your goals. These platforms can help you with finding, bidding, and placing your native ads, and can also provide you with analytics and insights to measure and optimize your performance.

- Content optimization: You can use tools such as Optimizely, Unbounce, or Instapage to help you optimize your content for your native ads. These tools can help you with testing, tweaking, or improving your content, and can also provide you with feedback, reports, or recommendations to enhance your results.

7. Metrics and Analytics for Content Amplification

One of the most important aspects of content amplification is measuring its success. How do you know if your content is reaching the right audience, generating engagement, and driving conversions? How do you optimize your content strategy and budget based on the performance of your campaigns? To answer these questions, you need to use metrics and analytics tools that can help you track, analyze, and improve your content amplification efforts. In this section, we will discuss some of the key metrics and analytics tools that you can use for content amplification, and how to use them effectively. We will also provide some examples of how different brands and publishers have used these tools to boost their content performance with native advertising.

Some of the key metrics and analytics tools that you can use for content amplification are:

1. google analytics: Google Analytics is a free and powerful tool that can help you measure the traffic, behavior, and outcomes of your content amplification campaigns. You can use google Analytics to track the source, medium, and campaign of your traffic, and see how visitors interact with your content, such as how long they stay, how many pages they view, and what actions they take. You can also set up goals and events to measure the conversions and revenue generated by your content amplification campaigns. For example, you can track how many visitors sign up for your newsletter, download your ebook, or make a purchase after clicking on your native ads. Google Analytics also allows you to create custom segments, reports, and dashboards to visualize and compare your data in different ways. For example, you can create a segment of visitors who came from a specific native ad platform, and see how they differ from other visitors in terms of demographics, behavior, and outcomes. You can also create a report that shows the performance of your content amplification campaigns across different platforms, channels, and devices, and see which ones are delivering the best results.

2. Native Ad Platforms: Most native ad platforms, such as Taboola, Outbrain, and Sharethrough, provide their own metrics and analytics tools that can help you monitor and optimize your content amplification campaigns. These tools can help you measure the impressions, clicks, click-through rate (CTR), cost per click (CPC), cost per thousand impressions (CPM), and return on ad spend (ROAS) of your native ads, and see how they perform across different publishers, audiences, and creatives. You can also use these tools to test and tweak different elements of your native ads, such as the headline, image, description, and call to action, and see which ones generate the most engagement and conversions. For example, you can use Taboola's A/B testing tool to compare the performance of two different headlines for the same content, and see which one drives more clicks and conversions. You can also use Outbrain's Amplify Dashboard to see the performance of your native ads across different devices, geographies, and interests, and adjust your targeting and bidding accordingly. You can also use Sharethrough's native Lift tool to see how your native ads compare to the editorial content on the publisher's site, and how they influence the perception and sentiment of your brand and content.

3. social media Platforms: social media platforms, such as Facebook, Twitter, and LinkedIn, also offer their own metrics and analytics tools that can help you measure and improve your content amplification campaigns. These tools can help you measure the reach, impressions, engagement, and conversions of your content amplification campaigns, and see how they perform across different platforms, audiences, and formats. You can also use these tools to test and optimize different aspects of your content amplification campaigns, such as the content type, format, headline, image, video, caption, and hashtag, and see which ones generate the most likes, comments, shares, and clicks. For example, you can use Facebook's Insights tool to see the performance of your content amplification campaigns across different pages, groups, and ads, and see which ones have the highest reach, engagement, and conversions. You can also use Twitter's Analytics tool to see the performance of your content amplification campaigns across different tweets, cards, and ads, and see which ones have the highest impressions, engagement, and conversions. You can also use LinkedIn's Analytics tool to see the performance of your content amplification campaigns across different posts, articles, and ads, and see which ones have the highest views, engagement, and conversions.

8. Real-Life Examples of Successful Content Amplification

Content amplification is the process of increasing the reach and engagement of your content through various channels and platforms. It can help you achieve your marketing goals, such as generating leads, driving traffic, building brand awareness, and more. However, content amplification is not a one-size-fits-all strategy. Different types of content require different approaches and tools to amplify them effectively. In this section, we will look at some real-life examples of successful content amplification using native advertising tools. Native advertising is a form of paid media that matches the look, feel, and function of the platform where it appears. It can help you deliver your content to your target audience in a non-intrusive and relevant way. Here are some case studies that demonstrate how native advertising can boost your content performance:

1. How HubSpot used Taboola to generate 4.5 million impressions and 10,000 leads in 12 months. HubSpot is a leading software company that provides tools and resources for inbound marketing, sales, and customer service. They wanted to increase their brand awareness and lead generation in the Asia-Pacific region, where they faced strong competition and low familiarity. They decided to use Taboola, a native advertising platform that connects people with content they may like but never knew existed. Taboola helped HubSpot distribute their content across thousands of premium publisher sites, reaching millions of potential customers. HubSpot also used Taboola's advanced targeting and optimization features to ensure that their content reached the right audience at the right time. As a result, HubSpot achieved a 39% increase in brand awareness, a 288% increase in lead quality, and a 10% decrease in cost per lead.

2. How Shopify used Outbrain to drive 58% more conversions and 39% lower cost per acquisition. Shopify is a leading e-commerce platform that enables anyone to start, run, and grow an online store. They wanted to grow their user base and revenue in the UK, where they faced a highly competitive and saturated market. They decided to use Outbrain, a native advertising platform that helps people discover the most interesting, relevant, and trustworthy content on the web. Outbrain helped Shopify promote their content across a network of premium publishers, reaching a large and engaged audience. Shopify also used Outbrain's conversion tracking and optimization features to measure and improve their campaign performance. As a result, Shopify achieved a 58% increase in conversions, a 39% decrease in cost per acquisition, and a 9% increase in average order value.

3. How Airbnb used Facebook to drive 14.3 million video views and 5% lift in brand favorability. Airbnb is a global online marketplace that connects travelers with local hosts who offer unique accommodations and experiences. They wanted to raise awareness and inspire people to travel more in the US, where they faced a low penetration and high competition. They decided to use Facebook, a native advertising platform that helps people connect with friends, family, and things that matter to them. Facebook helped Airbnb showcase their content in various formats, such as video, carousel, and canvas, across different devices and placements, such as news feed, stories, and audience network. Airbnb also used Facebook's brand lift and split testing features to evaluate and optimize their campaign impact. As a result, Airbnb achieved a 14.3 million video views, a 5% lift in brand favorability, and a 3% lift in intent to travel.

These are just some of the examples of how native advertising tools can help you amplify your content and achieve your marketing objectives. Native advertising can help you reach a wider and more relevant audience, increase your content engagement and conversion, and lower your marketing costs. However, native advertising is not a magic bullet. You still need to create high-quality and valuable content that resonates with your audience and aligns with your brand. You also need to monitor and analyze your campaign performance and make adjustments as needed. By doing so, you can leverage the power of native advertising to boost your content performance and grow your business.

9. Leveraging Native Advertising Tools for Long-Term Content Success

Native advertising tools are not only effective for increasing the reach and engagement of your content, but also for building long-term relationships with your audience and establishing your brand as a trusted source of information. In this section, we will summarize the main benefits of using native advertising tools for content amplification, and provide some tips and best practices for optimizing your campaigns. We will also share some examples of successful native advertising campaigns from different industries and niches.

Some of the benefits of using native advertising tools for content amplification are:

1. Higher visibility and click-through rates: Native ads blend in with the content and design of the platform where they are displayed, making them more appealing and less intrusive to the users. According to a study by Sharethrough and IPG Media Lab, native ads receive 53% more views than banner ads, and have an average click-through rate of 0.32%, compared to 0.19% for banner ads.

2. Better targeting and personalization: Native advertising tools allow you to reach your ideal audience based on their interests, behaviors, demographics, and location. You can also tailor your content and message to match the context and tone of the platform where your ads are shown, making them more relevant and engaging to the users. For example, Taboola, one of the leading native advertising platforms, uses a proprietary algorithm to analyze the content consumption patterns of the users and recommend the most suitable content for them.

3. Higher trust and credibility: Native ads appear alongside editorial content from reputable publishers and platforms, which can boost the perceived quality and authority of your content. Users are more likely to trust and click on content that is endorsed by a trusted source, rather than a generic ad. Moreover, native ads can help you avoid the negative associations and ad fatigue that users may have with traditional display ads, which can improve your brand image and reputation.

4. Longer dwell time and engagement: Native ads can drive more traffic to your content, but also keep the users on your site for longer. According to a study by Polar and Ipsos, native ads have an average dwell time of 1 minute and 2 seconds, compared to 14 seconds for banner ads. This means that users are more interested and immersed in your content, which can increase the chances of converting them into leads or customers.

5. higher return on investment: Native ads can deliver a higher return on investment than other forms of advertising, as they can generate more quality traffic, leads, and sales for your content. According to a report by eMarketer, native ads are expected to account for 61% of the total digital display ad spending in the US by 2021, reaching $53.4 billion. This shows that native ads are becoming more popular and effective for content marketers and advertisers.

Some of the tips and best practices for using native advertising tools for content amplification are:

- Define your goals and metrics: Before launching your native advertising campaign, you should have a clear idea of what you want to achieve and how you will measure your success. Depending on your goals, you may want to track metrics such as impressions, clicks, conversions, cost per click, cost per lead, cost per acquisition, return on ad spend, etc.

- Create high-quality and relevant content: Your content is the core of your native advertising campaign, so you should make sure that it is valuable, informative, entertaining, or inspiring for your target audience. Your content should also match the style and tone of the platform where your ads are shown, and provide a clear and compelling call to action for the users to take the next step.

- Choose the right platform and format: There are many native advertising platforms and formats available, such as sponsored posts, in-feed ads, content recommendation widgets, video ads, etc. You should choose the ones that best suit your content, audience, and budget. You should also test and optimize your campaigns across different platforms and formats to find the best performing ones.

- Segment and target your audience: Native advertising tools allow you to segment and target your audience based on various criteria, such as interests, behaviors, demographics, location, etc. You should use these features to reach the most relevant and qualified users for your content, and avoid wasting your budget on irrelevant or low-quality traffic.

- monitor and optimize your campaigns: native advertising campaigns require constant monitoring and optimization to ensure that they are delivering the desired results and meeting your goals. You should use analytics and reporting tools to track your campaign performance and identify the strengths and weaknesses of your campaigns. You should also experiment with different variables, such as headlines, images, copy, landing pages, etc., to find the best combinations and improve your click-through and conversion rates.

Some of the examples of successful native advertising campaigns from different industries and niches are:

- Netflix and The New York Times: Netflix partnered with The New York Times to create a native advertising campaign for its original series, Orange is the New Black. The campaign featured a long-form article titled "Women Inmates: Why the Male Model Doesn't Work", which explored the issues and challenges faced by women in prison. The article was accompanied by photos, videos, and interactive elements, and included subtle references and links to the show. The campaign was a huge success, as it generated over 1.3 million views, 6 minutes of average dwell time, and 13,000 social media shares.

- Airbnb and BuzzFeed: Airbnb teamed up with BuzzFeed to create a native advertising campaign for its travel experiences. The campaign consisted of a series of quizzes, such as "Which City Should You Travel To Next?" or "What Kind of Traveler Are You?", which matched the users with the best destinations and experiences for them. The quizzes were fun and engaging, and included links and images of Airbnb listings and experiences. The campaign was a hit, as it drove over 700,000 visits, 380,000 leads, and 18,000 bookings for Airbnb.

- L'Oreal and Forbes: L'Oreal collaborated with Forbes to create a native advertising campaign for its beauty products. The campaign featured a series of articles, videos, and podcasts, which showcased the stories and insights of successful women entrepreneurs and leaders in various fields. The campaign aimed to inspire and empower women, and also promote L'Oreal's products as part of their daily routine. The campaign was well-received, as it generated over 5 million views, 4 minutes of average dwell time, and 25% higher brand recall than the industry average.

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