Cost Performance Matrix: A Tool for Assessing and Improving Your Cost Management Performance

1. What is Cost-Performance Matrix and Why is it Important?

In the realm of cost management, the cost-Performance matrix plays a crucial role in evaluating and enhancing cost management performance. This powerful tool provides valuable insights from various perspectives, enabling organizations to make informed decisions and optimize their cost-related strategies.

1. understanding the Cost-performance Matrix:

The cost-Performance Matrix is a visual representation that assesses the relationship between cost and performance metrics within an organization. It allows businesses to analyze the efficiency and effectiveness of their cost management practices, identifying areas of improvement and potential cost-saving opportunities.

2. importance of the Cost-performance Matrix:

A) Performance Evaluation: The matrix enables organizations to evaluate their performance in relation to the costs incurred. By examining the correlation between cost and performance metrics, businesses can identify whether their investments are yielding the desired outcomes.

B) Cost Optimization: Through the Cost-Performance Matrix, organizations can pinpoint areas where costs are disproportionately high compared to the achieved performance. This insight empowers them to implement cost optimization strategies, such as process improvements, resource reallocation, or technology adoption.

C) Decision Making: The matrix provides decision-makers with a clear understanding of the cost-performance trade-offs. It helps them prioritize investments, allocate resources effectively, and make informed decisions that align with the organization's goals and objectives.

3. Examples of Cost-Performance Matrix Application:

A) Project Management: In project-based industries, the Cost-Performance Matrix allows project managers to monitor the project's progress, track costs, and assess performance against predefined benchmarks. It helps identify potential cost overruns or underperformance, enabling timely corrective actions.

B) Product Development: For businesses involved in product development, the matrix aids in evaluating the cost-effectiveness of different design choices, manufacturing processes, or material selections. It assists in identifying cost drivers and optimizing the product's cost-performance ratio.

C) Service Delivery: service-oriented organizations can leverage the matrix to assess the cost-effectiveness of their service offerings. By analyzing the relationship between costs and service quality, they can identify areas where cost reductions can be achieved without compromising customer satisfaction.

The Cost-Performance Matrix is a valuable tool for assessing and improving cost management performance. It provides organizations with insights into the relationship between costs and performance metrics, enabling them to optimize their cost strategies, make informed decisions, and achieve cost-effective outcomes.

2. How to Create a Cost-Performance Matrix for Your Project or Business?

In today's competitive business landscape, effective cost management is crucial for the success and sustainability of any project or business. One valuable tool that can aid in assessing and improving cost management performance is the Cost-performance Matrix. This matrix provides a visual representation of the relationship between cost and performance metrics, allowing businesses to make informed decisions and optimize their resource allocation.

When creating a Cost-Performance Matrix, it is important to consider insights from different perspectives within your organization. This collaborative approach ensures that all stakeholders have a voice in the decision-making process and helps to capture a holistic view of cost management performance.

1. define Performance metrics: Start by identifying the specific performance metrics that are relevant to your project or business. These metrics could include factors such as customer satisfaction, product quality, delivery time, or revenue growth. Each metric should be measurable and aligned with your overall business objectives.

2. Determine Cost Metrics: Next, identify the cost metrics that correspond to the performance metrics you have defined. These cost metrics could include direct costs (e.g., labor, materials) as well as indirect costs (e.g., overhead, marketing expenses). It is important to ensure that the cost metrics are accurately captured and reflect the true cost of achieving the desired performance levels.

3. Establish Rating Scales: Develop rating scales for both the performance and cost metrics. These scales will allow you to assign numerical values to each metric, enabling a quantitative analysis of the cost-performance relationship. The rating scales should be consistent, easy to understand, and tailored to the specific needs of your project or business.

4. Collect Data: Gather data for each performance and cost metric from relevant sources within your organization. This could include customer feedback, financial records, operational reports, or market research. Ensure that the data collected is accurate, reliable, and up-to-date to ensure the integrity of your Cost-Performance Matrix.

5. Plot the Matrix: Once you have collected the necessary data, plot the Cost-Performance Matrix using a graph or spreadsheet software. Assign the performance metrics to the x-axis and the corresponding cost metrics to the y-axis. Each data point represents a specific combination of cost and performance, providing a visual representation of the relationship between the two.

6. Analyze the Matrix: Analyze the plotted matrix to identify patterns, trends, and outliers. Look for areas where high performance is achieved at a relatively low cost, as well as areas where cost is high but performance is lacking. These insights can help you identify opportunities for cost optimization, process improvement, or resource reallocation.

7. Take Action: Based on the analysis of the Cost-Performance Matrix, develop action plans to address areas of improvement or leverage areas of strength. This could involve implementing cost-saving measures, streamlining processes, investing in training and development, or reallocating resources to high-performing areas.

Remember, the Cost-Performance Matrix is a dynamic tool that should be regularly reviewed and updated as your project or business evolves. By leveraging this tool effectively, you can make data-driven decisions, optimize cost management performance, and drive sustainable growth.

3. How to Interpret the Results of Your Cost-Performance Matrix?

1. Identify Cost-Performance Quadrants: The cost-performance matrix typically consists of four quadrants, each representing a different cost-performance relationship. By locating your data points within these quadrants, you can assess the effectiveness of your cost management strategies.

2. Analyze Quadrant Distribution: Take note of the distribution of data points across the quadrants. If most of your data points fall within the high-cost, low-performance quadrant, it indicates inefficiencies in your cost management. Conversely, a concentration in the low-cost, high-performance quadrant suggests effective cost optimization.

3. Assess Outliers: Pay attention to any outliers in the matrix. These are data points that deviate significantly from the general trend. Outliers may indicate exceptional performance or cost inefficiencies that require further investigation.

4. Consider Trend Patterns: Look for patterns or trends within the matrix. Are there clusters of data points in specific areas? Identifying patterns can help you understand the underlying factors influencing cost and performance.

5. Utilize Benchmarking: Compare your data points to industry benchmarks or internal targets. This allows you to gauge your performance relative to established standards and identify areas for improvement.

6. Incorporate Contextual Factors: Consider external factors that may influence cost and performance. For example, changes in market conditions, customer demands, or technological advancements can impact your cost management strategies. Incorporating these factors into your analysis provides a more accurate interpretation.

7. Use Examples: To illustrate key ideas and concepts, incorporate relevant examples. These examples can help readers grasp the practical implications of the cost-performance matrix and its interpretation.

Remember, the interpretation of your cost-performance matrix should be an ongoing process. Regularly review and update your analysis to adapt to changing circumstances and continuously improve your cost management performance.

4. How to Identify and Prioritize the Areas of Improvement Based on Your Cost-Performance Matrix?

In this section, we will delve into the process of identifying and prioritizing areas of improvement using the Cost-Performance Matrix. The Cost-Performance Matrix is a valuable tool that allows organizations to assess their cost management performance and make informed decisions to enhance efficiency and effectiveness.

To begin, it is crucial to gather insights from various perspectives within the organization. This includes engaging stakeholders from different departments, such as finance, operations, and procurement. By involving multiple viewpoints, you can gain a holistic understanding of the cost-performance landscape and identify potential areas for improvement.

Once you have gathered insights, it is time to analyze the data and prioritize the areas of improvement. One effective approach is to use a numbered list to provide in-depth information about each area. Let's explore some key considerations:

1. cost Reduction opportunities: Identify specific cost reduction opportunities within your organization. This could involve streamlining processes, optimizing resource allocation, or renegotiating contracts with suppliers. For example, you might discover that implementing a lean manufacturing approach can significantly reduce production costs.

2. performance Enhancement strategies: Evaluate strategies to enhance performance while maintaining cost efficiency. This could include investing in technology upgrades, training programs for employees, or implementing performance metrics to track progress. For instance, adopting automation tools can improve productivity and reduce operational costs in the long run.

3. Risk Mitigation Measures: Assess potential risks that could impact cost management performance. Develop strategies to mitigate these risks and ensure business continuity. For instance, you might identify supply chain vulnerabilities and implement contingency plans to minimize disruptions and associated costs.

4. Benchmarking and Best Practices: compare your organization's cost-performance metrics with industry benchmarks and best practices. Identify gaps and areas where you can learn from top performers. For example, benchmarking against competitors can reveal opportunities for cost optimization and process improvement.

5. Continuous Improvement Culture: foster a culture of continuous improvement within your organization. Encourage employees to contribute ideas and suggestions for cost optimization. Implement feedback mechanisms and reward systems to incentivize innovation and efficiency.

Remember, the Cost-Performance Matrix is a dynamic tool, and it is essential to regularly review and update your assessment. By continuously monitoring and prioritizing areas of improvement, you can drive sustainable cost management performance and achieve long-term success.

5. How to Implement the Best Practices and Strategies for Improving Your Cost Management Performance?

In this section, we will discuss how to implement the best practices and strategies for improving your cost management performance. cost management is the process of planning, estimating, budgeting, controlling, and optimizing the costs of a project or a business. Cost management performance is the measure of how well you manage your costs in relation to your objectives, such as quality, scope, schedule, and profitability. A cost-performance matrix is a tool that can help you assess and improve your cost management performance by comparing your actual costs and performance against your planned or expected costs and performance. The cost-performance matrix can help you identify the areas where you are performing well, where you need to improve, and where you can make trade-offs or adjustments to achieve your desired outcomes.

To implement the best practices and strategies for improving your cost management performance, you can follow these steps:

1. define your cost management objectives and criteria. You need to have a clear understanding of what you want to achieve with your cost management and how you will measure your success. For example, you may want to reduce your costs by 10%, increase your profit margin by 5%, or deliver your project within the budget and schedule. You also need to define the criteria that will help you evaluate your cost performance, such as cost variance, cost performance index, earned value, or return on investment.

2. Establish a realistic and detailed cost baseline. A cost baseline is a reference point that represents your approved budget for your project or business. It includes all the costs that you expect to incur during the execution of your project or business, such as labor, materials, equipment, overhead, and contingency. A realistic and detailed cost baseline will help you track and control your actual costs and compare them with your planned costs. You can use various tools and techniques to create your cost baseline, such as cost estimation, cost aggregation, cost allocation, or cost breakdown structure.

3. Monitor and control your actual costs and performance. You need to regularly collect and analyze the data on your actual costs and performance and compare them with your cost baseline and your cost management objectives and criteria. This will help you identify any deviations, issues, or risks that may affect your cost management performance and take corrective or preventive actions to address them. You can use various tools and techniques to monitor and control your actual costs and performance, such as cost reports, cost variance analysis, cost performance index analysis, earned value analysis, or trend analysis.

4. review and update your cost baseline and your cost management objectives and criteria. You need to periodically review and update your cost baseline and your cost management objectives and criteria to reflect any changes, assumptions, or uncertainties that may occur during the execution of your project or business. This will help you maintain the accuracy and relevance of your cost management and ensure that you are aligned with your stakeholders' expectations and requirements. You can use various tools and techniques to review and update your cost baseline and your cost management objectives and criteria, such as change management, risk management, or stakeholder management.

5. learn and improve from your cost management experience. You need to continuously learn and improve from your cost management experience by capturing and sharing the lessons learned, best practices, and feedback from your project or business. This will help you enhance your cost management skills and knowledge and apply them to your future projects or businesses. You can use various tools and techniques to learn and improve from your cost management experience, such as post-mortem analysis, benchmarking, or knowledge management.

Here are some examples of how you can use the cost-performance matrix to assess and improve your cost management performance:

- If your actual costs are lower than your planned costs and your actual performance is higher than your expected performance, you are in the high performance-low cost quadrant of the cost-performance matrix. This means that you are achieving your cost management objectives and exceeding your performance expectations. You can use this opportunity to celebrate your success, reward your team, and share your best practices with others.

- If your actual costs are higher than your planned costs and your actual performance is lower than your expected performance, you are in the low performance-high cost quadrant of the cost-performance matrix. This means that you are failing to meet your cost management objectives and falling short of your performance expectations. You need to take immediate actions to identify and resolve the root causes of your poor cost performance, such as scope creep, poor quality, delays, or inefficiencies.

- If your actual costs are lower than your planned costs and your actual performance is lower than your expected performance, you are in the low performance-low cost quadrant of the cost-performance matrix. This means that you are saving costs but compromising on your performance. You need to evaluate the trade-offs and impacts of your cost savings on your performance and determine if they are worth it or not. You may need to increase your costs to improve your performance or adjust your performance expectations to match your costs.

- If your actual costs are higher than your planned costs and your actual performance is higher than your expected performance, you are in the high performance-high cost quadrant of the cost-performance matrix. This means that you are delivering high performance but at a high cost. You need to analyze the value and benefits of your high performance and determine if they justify your high costs or not. You may need to reduce your costs to optimize your performance or revise your cost baseline to reflect your high performance.

6. How to Monitor and Evaluate the Impact of Your Cost Management Improvement Initiatives?

One of the most important aspects of cost management is to monitor and evaluate the impact of your improvement initiatives. This will help you to determine whether your efforts are paying off, whether you need to make any adjustments, and whether you are achieving your cost performance goals. Monitoring and evaluation can also provide valuable feedback and learning opportunities for your team and stakeholders, as well as evidence of your achievements and challenges. In this section, we will discuss some of the key steps and methods for monitoring and evaluating your cost management improvement initiatives, and provide some examples of how to apply them in practice.

1. Define your objectives and indicators. Before you start any monitoring and evaluation activities, you need to have a clear idea of what you want to achieve and how you will measure it. You should define your specific, measurable, achievable, relevant, and time-bound (SMART) objectives for each improvement initiative, and identify the indicators that will show whether you are meeting them or not. Indicators can be quantitative (such as cost savings, return on investment, or productivity) or qualitative (such as customer satisfaction, employee engagement, or quality). You should also establish the baseline and target values for each indicator, and the data sources and methods for collecting and analyzing them.

2. Develop a monitoring and evaluation plan. A monitoring and evaluation plan is a document that outlines the purpose, scope, methods, roles, responsibilities, and timeline for your monitoring and evaluation activities. It should also include a budget, a risk assessment, and a communication strategy. A monitoring and evaluation plan can help you to organize and coordinate your efforts, ensure accountability and transparency, and avoid duplication and confusion. You can use a template or a tool such as the Logical Framework Approach (LFA) or the Theory of Change (ToC) to develop your monitoring and evaluation plan.

3. Implement your monitoring and evaluation activities. Once you have your plan in place, you can start implementing your monitoring and evaluation activities according to the schedule and methods you have defined. You should collect and analyze data on a regular basis, using tools such as surveys, interviews, focus groups, observation, audits, or dashboards. You should also document and report your findings, using tools such as reports, presentations, infographics, or stories. You should ensure that your data collection and analysis are accurate, reliable, valid, and ethical, and that your reporting is clear, concise, and relevant.

4. Use your monitoring and evaluation results. The ultimate purpose of monitoring and evaluation is to use the results to inform your decision-making and improve your performance. You should review and reflect on your results, and identify the strengths, weaknesses, opportunities, and threats (SWOT) of your improvement initiatives. You should also compare your results with your objectives and indicators, and assess the extent to which you have achieved them or not. You should then use your results to celebrate your successes, communicate your progress, learn from your failures, and make any necessary changes or adjustments to your improvement initiatives.

For example, suppose you have implemented an improvement initiative to reduce the cost of materials by 10% in one year, by negotiating better prices with your suppliers, using more recycled materials, and reducing waste. You have defined the following indicators to measure your impact:

- Cost of materials per unit of output

- Percentage of recycled materials used

- Amount of waste generated per unit of output

- Supplier satisfaction rating

- customer satisfaction rating

You have developed a monitoring and evaluation plan that specifies how and when you will collect and analyze data on these indicators, using tools such as invoices, receipts, inventory records, surveys, and interviews. You have also assigned roles and responsibilities to your team members, and allocated a budget and a timeline for your activities. You have implemented your plan and collected and analyzed data on a monthly basis, and reported your findings to your management and stakeholders. You have used your results to compare your actual performance with your target performance, and to identify the areas where you have succeeded or failed. You have also used your results to recognize and reward your team, share your best practices, learn from your mistakes, and make any adjustments to your improvement initiative. By doing so, you have been able to monitor and evaluate the impact of your cost management improvement initiative, and improve your cost performance.

7. How to Communicate and Report Your Cost Management Performance to Stakeholders?

One of the most important aspects of cost management is communicating and reporting your cost performance to your stakeholders. Stakeholders are the people who have an interest or influence in your project, such as sponsors, clients, team members, suppliers, regulators, etc. They need to know how well you are managing the project costs, what are the variances and trends, what are the risks and opportunities, and what are the corrective actions and recommendations. Communicating and reporting your cost performance effectively can help you build trust and credibility with your stakeholders, as well as gain their support and feedback for your project decisions. In this section, we will discuss some best practices and tips for communicating and reporting your cost performance to your stakeholders, based on different perspectives and scenarios. Here are some of the topics we will cover:

1. The purpose and benefits of cost performance communication and reporting. We will explain why it is important to communicate and report your cost performance regularly and consistently, and what are the benefits of doing so for your project success and stakeholder satisfaction.

2. The key elements and formats of cost performance reports. We will describe what are the essential information and data that you need to include in your cost performance reports, such as the budget, actual costs, earned value, cost variance, cost performance index, estimate at completion, etc. We will also suggest some formats and templates that you can use to present your cost performance reports clearly and professionally, such as tables, charts, graphs, dashboards, etc.

3. The frequency and timing of cost performance communication and reporting. We will recommend how often and when you should communicate and report your cost performance to your stakeholders, depending on the project size, complexity, duration, and stakeholder expectations. We will also advise how to align your cost performance communication and reporting with your project schedule and milestones, as well as with other project performance aspects, such as scope, quality, risk, etc.

4. The audience and channels of cost performance communication and reporting. We will identify who are the primary and secondary stakeholders that you need to communicate and report your cost performance to, and what are their roles and responsibilities in your project. We will also suggest some channels and methods that you can use to communicate and report your cost performance to your stakeholders, such as emails, meetings, webinars, newsletters, etc.

5. The challenges and solutions of cost performance communication and reporting. We will acknowledge some of the common challenges and difficulties that you may face when communicating and reporting your cost performance to your stakeholders, such as data accuracy, data availability, data interpretation, data presentation, stakeholder feedback, stakeholder resistance, etc. We will also propose some solutions and best practices that you can apply to overcome these challenges and improve your cost performance communication and reporting skills and processes.

For each of these topics, we will provide some examples and scenarios to illustrate how you can communicate and report your cost performance to your stakeholders effectively and efficiently. We hope that this section will help you to enhance your cost management performance and achieve your project objectives and stakeholder satisfaction.

8. How to Use Cost-Performance Matrix as a Continuous Improvement Tool?

A cost-performance matrix is a tool that helps you evaluate and improve your cost management performance by comparing your actual costs with your planned or budgeted costs. It also helps you identify the root causes of cost variances and take corrective actions to prevent them from recurring. A cost-performance matrix can be used as a continuous improvement tool by following these steps:

1. Define the scope and objectives of your cost management process. What are the deliverables, milestones, and quality standards that you need to achieve? What are the resources, activities, and risks that you need to manage? How will you measure and report your cost performance?

2. Establish a realistic and detailed cost baseline for your project or process. This is the estimated total cost of completing the project or process according to the scope and objectives. You can use various techniques such as bottom-up estimating, parametric estimating, or analogous estimating to create your cost baseline. You should also include a contingency reserve to account for uncertainties and changes.

3. Monitor and control your actual costs throughout the project or process. You should track and record the actual costs of the resources, activities, and risks that you incur. You should also compare your actual costs with your cost baseline and calculate the cost variance (CV) and the cost performance index (CPI). The CV is the difference between the actual cost and the planned cost, while the CPI is the ratio of the earned value (EV) to the actual cost. The EV is the value of the work completed so far. A positive CV or a CPI greater than 1 indicates that you are under budget, while a negative CV or a CPI less than 1 indicates that you are over budget.

4. analyze and explain the causes of the cost variance. You should identify the factors that contributed to the cost variance, such as scope changes, schedule delays, quality issues, resource availability, or external factors. You should also determine the impact of the cost variance on the project or process performance, such as the schedule, quality, scope, or stakeholder satisfaction.

5. Implement corrective actions to improve your cost performance. You should devise and execute actions that will help you reduce or eliminate the cost variance and bring your project or process back on track. Some examples of corrective actions are: revising the scope, schedule, or quality; requesting additional funds or resources; negotiating with suppliers or contractors; or applying lessons learned from previous projects or processes.

6. Review and update your cost baseline and your cost management plan. You should review your cost baseline and your cost management plan periodically and make adjustments as needed to reflect the changes and improvements that you have made. You should also document and communicate your cost performance results and your corrective actions to your stakeholders and team members.

By using a cost-performance matrix as a continuous improvement tool, you can enhance your cost management skills and deliver your projects or processes within the budget and with the desired quality. You can also increase your efficiency, effectiveness, and customer satisfaction. A cost-performance matrix is a simple yet powerful tool that can help you achieve your cost management goals.

9. Key Takeaways and Benefits of Using Cost-Performance Matrix

The cost-performance matrix is a powerful tool for assessing and improving your cost management performance. It helps you to compare your actual costs and benefits with your planned or budgeted ones, and identify the areas where you are overperforming or underperforming. By using the cost-performance matrix, you can gain valuable insights into your cost efficiency, effectiveness, and value creation. You can also use it to communicate your cost performance to your stakeholders, and justify your decisions and actions. In this section, we will summarize the key takeaways and benefits of using the cost-performance matrix, and provide some examples of how it can be applied in different scenarios.

Some of the key takeaways and benefits of using the cost-performance matrix are:

1. It helps you to measure your cost performance in terms of variance and ratio. variance is the difference between your actual and planned costs or benefits, and ratio is the proportion of your actual costs or benefits to your planned ones. These two metrics can help you to evaluate your cost performance from different perspectives, and identify the root causes of your deviations.

2. It helps you to classify your cost performance into four categories: under budget and over benefit, under budget and under benefit, over budget and over benefit, and over budget and under benefit. These categories can help you to understand the trade-offs and implications of your cost performance, and prioritize your actions and improvements. For example, if you are under budget and over benefit, you are achieving more than expected with less resources, and you may want to leverage your best practices and share your learnings. If you are over budget and under benefit, you are spending more than planned and delivering less value, and you may want to reduce your costs and increase your benefits.

3. It helps you to visualize your cost performance in a matrix format, where the horizontal axis represents the cost variance, and the vertical axis represents the benefit variance. This matrix can help you to see the big picture of your cost performance, and compare your performance with your peers or benchmarks. You can also use different colors or symbols to highlight your performance in each category, and make your matrix more informative and appealing.

4. It helps you to improve your cost performance by providing you with actionable insights and recommendations. Based on your cost performance category, you can use different strategies and techniques to optimize your costs and benefits, and achieve your desired outcomes. For example, if you are under budget and under benefit, you may want to increase your spending and invest in more value-adding activities. If you are over budget and over benefit, you may want to review your cost drivers and look for opportunities to reduce your costs without compromising your benefits.

5. It helps you to communicate your cost performance to your stakeholders, such as your customers, managers, or investors. By using the cost-performance matrix, you can demonstrate your cost management capabilities and achievements, and show how you are creating value for your stakeholders. You can also use the matrix to explain your challenges and risks, and justify your decisions and actions. The cost-performance matrix can help you to build trust and credibility with your stakeholders, and enhance your reputation and image.

To illustrate how the cost-performance matrix can be used in different scenarios, let us look at some examples:

- Example 1: You are a project manager, and you want to assess and improve your project cost performance. You can use the cost-performance matrix to compare your actual project costs and benefits with your planned or budgeted ones, and identify the areas where you are overperforming or underperforming. You can also use the matrix to communicate your project cost performance to your project sponsor and team, and justify your project status and changes. For instance, if your project is under budget and over benefit, you can use the matrix to show how you are delivering more value than expected with less resources, and request for more funding or scope. If your project is over budget and under benefit, you can use the matrix to show how you are facing challenges and risks, and request for more time or support.

- Example 2: You are a product manager, and you want to assess and improve your product cost performance. You can use the cost-performance matrix to compare your actual product costs and benefits with your target or expected ones, and identify the areas where you are overperforming or underperforming. You can also use the matrix to communicate your product cost performance to your customers and stakeholders, and justify your product features and pricing. For example, if your product is under budget and over benefit, you can use the matrix to show how you are offering more value than expected with less resources, and increase your customer satisfaction and loyalty. If your product is over budget and under benefit, you can use the matrix to show how you are facing competition and threats, and improve your product quality and differentiation.

- Example 3: You are a business owner, and you want to assess and improve your business cost performance. You can use the cost-performance matrix to compare your actual business costs and benefits with your strategic or desired ones, and identify the areas where you are overperforming or underperforming. You can also use the matrix to communicate your business cost performance to your investors and partners, and justify your business strategy and growth. For instance, if your business is under budget and over benefit, you can use the matrix to show how you are generating more profit than expected with less resources, and increase your market share and competitive advantage. If your business is over budget and under benefit, you can use the matrix to show how you are facing challenges and opportunities, and innovate your business model and value proposition.

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