Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

1. Introduction to Expressive Analytics in Power BI

Expressive analytics in Power BI transforms raw data into a storytelling canvas, where numbers become narratives and charts turn into chapters of insight. This approach goes beyond traditional reporting; it's about communicating data with impact, where every visual and every number is a deliberate choice to convey meaning. It's the art of using expressions, particularly in conditional formatting, to create visuals that are not just informative but also intuitive and influential. By leveraging DAX (Data Analysis Expressions), users can craft custom formulas that dynamically change the appearance of visuals based on the underlying data, making it easier to highlight trends, outliers, or specific performance metrics.

From the perspective of a data analyst, expressive analytics is a game-changer. It allows for the creation of more nuanced and context-rich reports. For a business user, it means receiving insights that are immediately actionable, without needing to dive deep into the numbers. And for the decision-maker, it provides a clear and compelling picture of what the data means for the business.

Here are some in-depth insights into the power of expressive analytics in Power BI:

1. Dynamic Storytelling: By using expressions in conditional formatting, you can create a report that tells a story as the data changes. For example, a sales dashboard could use color gradients to show which products are performing above or below target, turning a simple table into a heat map of performance.

2. Contextual Awareness: Expressions can be written to reflect the context of the data. If you're looking at sales by region, an expression can highlight the regions that are underperforming, adjusting the thresholds dynamically based on overall performance.

3. Performance Tracking: Key Performance Indicators (KPIs) can be visually represented using expressions. A gauge chart, for instance, could use DAX to show progress towards a sales target, changing color from red to green as the target is approached or met.

4. User Interaction: Expressive analytics can also respond to user interactions. A selection in a slicer could trigger changes across the entire report, such as highlighting related data points or adjusting the scales of charts.

5. Advanced Analysis: Beyond aesthetics, expressions can perform complex calculations that feed into the visuals. For instance, a measure could calculate the year-over-year growth percentage, and conditional formatting could then apply a color scale to those percentages, providing an instant visual cue of the growth trend.

To illustrate, consider a scenario where you have a matrix visual showing sales data by product category and month. You could use an expression to apply conditional formatting so that any category with a month-over-month sales increase is highlighted in green, while a decrease is shown in red. This instantly draws the viewer's eye to the performance trends without them having to analyze the numbers themselves.

In essence, expressive analytics in Power BI is about elevating data from the realm of spreadsheets into the world of visual storytelling. It's a powerful way to communicate insights and drive data-driven decisions within an organization.

Introduction to Expressive Analytics in Power BI - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Introduction to Expressive Analytics in Power BI - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

2. The Basics of Conditional Formatting

conditional formatting in power BI is a powerful feature that allows users to apply formatting rules to their data visualizations based on the data values themselves. This dynamic approach to data presentation can significantly enhance the analytical value of reports, making it easier to identify trends, outliers, and patterns at a glance. By setting up conditional formatting, report designers can create a more interactive and visually compelling experience for end-users, enabling them to digest complex data sets intuitively.

From a designer's perspective, conditional formatting is about more than just aesthetics; it's a tool for storytelling with data. It helps to draw attention to key metrics and can be used to guide the viewer's eye towards the most important parts of the data narrative. For analysts, conditional formatting serves as a means to quickly surface insights without the need for in-depth exploration. It acts as an immediate visual cue that something warrants attention. End-users, on the other hand, benefit from conditional formatting by being able to understand the data's implications quickly, which is particularly useful for decision-making processes.

Here are some in-depth insights into the basics of conditional formatting in Power BI:

1. Data Bars: These add a bar inside a cell that represents the value in context to other cells. For example, in a sales report, higher sales figures could be represented by longer bars, providing a quick visual comparison across different products or regions.

2. Color Scales: This feature applies a gradient color scale to cells. You might use a green-to-red color scale to indicate performance, with green representing high performance and red indicating areas that need improvement.

3. Icon Sets: Icons can be used to categorize data into different buckets. For instance, a set of arrows could indicate whether sales figures are trending up, down, or remaining steady.

4. Rules-Based Formatting: This allows for the application of formatting rules based on specific criteria, such as highlighting all sales above a certain threshold or marking out-of-stock items in red.

5. Using Expressions: Power BI allows for the use of DAX expressions to create more complex conditional formatting rules. For example, you might highlight all products where the current year's sales exceed the previous year's by a certain percentage.

6. Field Value Formatting: Instead of a rule or expression, the formatting is directly tied to the value of a field in your data model. This is useful for categorical data where each category has a specific color code.

7. Top N Rules: Highlight the top or bottom 'N' items in a list. For example, you could highlight the top 10 performing sales representatives in a leaderboard.

8. Conditional Formatting with Text: Not limited to numbers, conditional formatting can also be applied to text fields. For example, you could change the color of a product name based on its stock status.

To illustrate, let's consider a scenario where we want to apply conditional formatting to a sales report. We could set up a rule that colors the background of cells in the 'Total Sales' column: green if sales are above $10,000, yellow if between $5,000 and $10,000, and red if below $5,000. This immediate visual feedback allows users to spot which products are performing well and which are not, without having to delve into the actual numbers.

Conditional formatting in Power BI is not just about making reports look attractive; it's a critical functionality that enhances data comprehension and decision-making. By leveraging the various options available, users can transform their reports into more effective analytical tools that cater to the needs of designers, analysts, and end-users alike.

The Basics of Conditional Formatting - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

The Basics of Conditional Formatting - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

3. Understanding Expressions in Power BI

Expressions in Power BI serve as the backbone of dynamic and responsive data analytics. They are the intricate formulas that allow users to manipulate, transform, and visualize data in ways that static tables simply cannot match. By harnessing the power of expressions, particularly in the realm of conditional formatting, analysts can elevate their reports from mere presentations of data to insightful narratives that highlight trends, outliers, and patterns.

From the perspective of a data analyst, expressions are akin to a superpower. They can take a column of numbers and, with the right formula, turn it into a color-coded masterpiece that instantly communicates the status of key metrics. For instance, a sales dashboard might use expressions to color-code each salesperson's performance, making it immediately apparent who is exceeding targets and who may need support.

For the IT professional, expressions are a means to ensure data integrity and consistency. They can automate data validation, ensuring that the data feeding into Power BI reports is accurate and up-to-date. This is crucial in maintaining the trust of stakeholders who rely on these reports to make informed decisions.

Here are some in-depth insights into leveraging expressions in Power BI for conditional formatting:

1. Dynamic Thresholds: Instead of hard-coding values, use expressions to set thresholds that adjust automatically as data changes. For example, a measure that calculates the average sales over the past three months can be used to dynamically set a threshold for high and low sales.

2. Data Bars: Utilize expressions to create data bars that visually represent the value of a measure relative to others in the same column. This can be particularly effective in inventory management, where a quick glance can indicate stock levels without needing to parse numbers.

3. Color Scales: Expressions can define color scales that apply a gradient to your data. This gradient can reflect the distribution of values, such as applying a heat map to show areas of high and low customer engagement.

4. Icons: With expressions, you can map specific icons to data points to convey information more intuitively. For example, a green upward arrow for increased sales, a red downward arrow for decreased sales, and a yellow dash for steady sales.

5. Top N and Bottom N Analysis: Highlight the top or bottom performers using expressions that rank data points. This can be used to quickly identify the most and least profitable products in a portfolio.

6. Custom Messages: Craft expressions that display custom messages based on the data. If a particular metric falls below a certain threshold, the expression can trigger a message alerting the user to take action.

Here's an example to illustrate the power of expressions in conditional formatting:

Consider a scenario where you have a dataset of monthly sales figures for a team of sales representatives. You want to highlight the representatives who have met or exceeded a sales target that changes each month. You could write an expression like this:

```DAX

Sales Target Met = IF([Monthly Sales] >= [Monthly Sales Target], "Yes", "No")

Then, you could use this measure to apply conditional formatting to your sales report, turning the cells green when the target is met and red when it is not. This simple expression transforms a table of numbers into an interactive tool that immediately shows which representatives are performing well.

Expressions in Power BI are a potent tool for analysts, IT professionals, and business users alike. They provide the flexibility and power needed to turn raw data into meaningful insights, driving better business decisions and outcomes. By mastering expressions, users can unlock the full potential of their data within Power BI.

Understanding Expressions in Power BI - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Understanding Expressions in Power BI - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

4. Advanced Techniques for Creating Expressions

Diving deeper into the realm of Power BI, advanced techniques for creating expressions can significantly enhance the dynamic and interactive capabilities of reports. Expressions, when used effectively, can transform static data visualizations into insightful analytical tools that respond to user interactions and data changes in real time. This requires a nuanced understanding of the DAX (Data Analysis Expressions) language and the creative application of its functions to address complex analytical challenges.

From the perspective of a data analyst, mastering expressions is akin to learning a new language that unlocks the full potential of data storytelling. For instance, consider the use of CALCULATE and FILTER functions to dynamically adjust the context of a calculation based on user selections or other criteria. This can be particularly powerful in scenarios where comparative analysis over different time periods or categories is essential.

For a Power BI developer, optimizing expressions for performance is crucial. Techniques such as variable caching and avoiding unnecessary context transitions can lead to more efficient reports that load and interact faster, providing a better user experience.

Here are some advanced techniques that can be employed:

1. Dynamic Measure Switching: Create a single measure that can switch between different calculations based on user input. For example:

```DAX

Selected Measure =

SWITCH(

SELECTEDVALUE('Parameters'[Measure Selection]),

"Total Sales", [Total Sales],

"Total Profit", [Total Profit],

"Total Units Sold", [Total Units Sold],

BLANK()

) ```

This allows for a more interactive and user-driven report.

2. Time Intelligence Enhancements: Go beyond basic time intelligence functions by combining them with other DAX functions to create custom time frames. For example, comparing sales from the last complete month to the same month in the previous year.

3. Advanced Filtering: Utilize complex filter expressions within the CALCULATE function to refine your data. For instance, you can filter a sales measure to only include sales from the top 10 customers by revenue.

4. row-Level security (RLS): Implement dynamic RLS expressions to control data access at different levels, ensuring users only see data pertinent to them.

5. Custom Aggregations: Create measures that perform unique aggregations not available by default in Power BI, such as weighted averages or concatenated lists of values.

By incorporating these advanced techniques, expressions become a powerful tool in the Power BI arsenal, enabling richer, more dynamic reports that cater to a wide array of analytical needs. The key is to experiment, iterate, and continually refine expressions to harness the full analytical power of Power BI.

Advanced Techniques for Creating Expressions - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Advanced Techniques for Creating Expressions - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

5. Dynamic Conditional Formatting with DAX

dynamic Conditional formatting with DAX in Power BI is a powerful feature that allows users to enhance their reports with visual cues that can reflect the underlying data dynamics. This capability is particularly useful when dealing with complex datasets where quick insights are necessary for decision-making. By utilizing DAX (Data Analysis Expressions), users can create rules that not only respond to the data as it is but also to how it changes over time or across different dimensions. This dynamic approach to conditional formatting can transform a static report into an interactive dashboard that provides actionable insights at a glance.

From a business analyst's perspective, the ability to highlight key performance indicators (KPIs) based on their status against targets is invaluable. For instance, a sales dashboard might use dynamic conditional formatting to color-code each salesperson's performance, making it immediately apparent who is exceeding, meeting, or falling short of sales targets.

Here are some in-depth insights into leveraging DAX for dynamic conditional formatting:

1. Threshold-based Formatting: You can set up conditional formatting to change the color of a cell or text based on a threshold. For example, if sales drop below a certain point, the cell can turn red, indicating attention is needed.

```DAX

BackgroundColor = IF([Sales] < [Target], "Red", "Green")

```

2. Data Bars: These provide a visual representation of data, allowing users to quickly grasp the relative size of values. Data bars can be dynamically adjusted using DAX to represent current data trends.

```DAX

DataBarLength = DIVIDE([Current Sales], MAXX(ALL(Sales), [Sales]))

```

3. Icon Sets: DAX can be used to dynamically assign icons based on data values. For example, an upward arrow for increased sales, a downward arrow for decreased sales, and a dash for no change.

```DAX

SalesTrendIcon = SWITCH(TRUE(),

[SalesDifference] > 0, "Upward Arrow",

[SalesDifference] < 0, "Downward Arrow",

"Dash"

) ```

4. Color Scales: These scales can be used to create a heat map effect, which is useful for identifying high and low values across a range of data.

```DAX

HeatMapColor = SWITCH(TRUE(),

[Sales] >= 90th percentile, "DarkRed",

[Sales] >= 75th percentile, "Red",

[Sales] >= 50th percentile, "Orange",

"Yellow"

) ```

5. Using Measures for Dynamic Rules: Instead of hardcoding values, you can use measures to define dynamic rules that adjust as your data changes.

```DAX

MeasureColor = IF([SalesMeasure] > [TargetMeasure], "Green", "Red")

```

6. Row-level Conditional Formatting: Apply formatting rules at the row level to highlight entire rows based on a single column's value.

```DAX

RowHighlight = IF([Sales] < [Cost], "Highlight", "NoHighlight")

```

By incorporating these techniques, reports become more than just a collection of numbers; they tell a story, highlighting what's important and guiding the user towards areas that require attention. It's a blend of art and science, where the aesthetic presentation serves the practical purpose of making data comprehensible and compelling.

Remember, the key to effective dynamic conditional formatting is not just about making the report look good, but ensuring that the visuals serve a clear purpose in communicating the right information to the right audience. It's about making data speak in a language that is universally understood – the language of visuals. And with DAX, the possibilities are as vast as the data you're working with. Whether you're a business user, a data analyst, or a report designer, mastering dynamic conditional formatting with DAX can significantly elevate the impact of your reports in Power BI.

Dynamic Conditional Formatting with DAX - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Dynamic Conditional Formatting with DAX - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

6. Visualizing Data with Expression-Based Formatting

In the realm of data analytics, the ability to not only gather but also effectively communicate insights is paramount. Visualizing Data with Expression-Based Formatting takes this communication to a new level, allowing analysts to create dynamic and context-sensitive visualizations that speak directly to the nuances of the data they represent. This method leverages the power of expressions in Power BI to conditionally format visual elements based on data values, enabling a more nuanced and interactive experience for end-users. By setting conditions that change the formatting of data points, analysts can highlight trends, outliers, or specific conditions that warrant attention. This approach transforms static charts into living documents that respond to underlying data changes in real time.

From a designer's perspective, expression-based formatting is a tool for creativity and precision. It allows for the design of dashboards that are not only informative but also aesthetically pleasing and aligned with corporate branding. From an end-user's viewpoint, it provides clarity and focus, drawing the eye to key information without overwhelming with unnecessary detail. For decision-makers, it means receiving tailored information that supports faster and more informed decisions.

Here's an in-depth look at how expression-based formatting can be applied:

1. highlighting Key metrics: You can set expressions to change the color of a measure when it crosses a certain threshold. For example, if sales drop below a certain point, the number could turn red, instantly alerting the viewer to a potential issue.

2. Data Bars and Icons: Utilize expressions to add data bars behind numbers, giving a quick visual representation of value without needing a separate chart. Similarly, icons can be conditionally shown to indicate status, such as a green checkmark for satisfactory levels or a red flag for areas of concern.

3. Dynamic Titles and Labels: Expressions can dynamically alter text, making titles and labels reflect the current state of the data. For instance, a title could include the current reporting period or highlight if the data is showing an upward or downward trend.

4. Interactivity with User Input: Integrate slicers or other input elements that allow users to set parameters, with expressions then adjusting the formatting to reflect these inputs. This creates an interactive experience where users can explore different scenarios or time frames.

5. Layering Conditions: Apply multiple conditions to create sophisticated rules for formatting. For example, a cell could be formatted to show different shades of a color based on a range of values, providing a gradient effect that indicates performance at a glance.

To illustrate, consider a sales dashboard where each product's revenue is compared to its forecast. Using expression-based formatting, you could set up rules such as:

- If the actual revenue is greater than the forecast by 10%, the cell background turns green.

- If the revenue is within 5% of the forecast, it remains neutral.

- If the revenue falls short by more than 10%, the cell turns red.

This simple color-coding provides immediate visual cues, making it easy for users to identify which products are performing as expected, which are excelling, and which may require further investigation.

Visualizing Data with Expression-Based Formatting is a powerful technique that enhances the interpretability of data visualizations. It empowers users to quickly grasp complex data and make informed decisions, thereby elevating the overall analytical capability of an organization. The flexibility and dynamism it brings to data presentation are invaluable in an age where data-driven decision-making is the cornerstone of business strategy.

Visualizing Data with Expression Based Formatting - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Visualizing Data with Expression Based Formatting - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

7. Best Practices for Expression Management

Managing expressions effectively is a cornerstone of creating dynamic and responsive reports in Power BI. Expressions, particularly in the context of conditional formatting, can transform static data visualizations into interactive and insightful analytical tools. The key to leveraging expressions lies in their thoughtful implementation, ensuring they not only serve their intended purpose but also enhance the user experience.

From the perspective of a data analyst, expressions should be crafted to reflect current data trends and provide actionable insights. For instance, using expressions to highlight outliers or to dynamically adjust the color intensity of a heat map based on performance metrics can immediately draw attention to areas of interest.

On the other hand, from a report user's viewpoint, expressions must not overwhelm or confuse. They should be intuitive, aiding in the comprehension of the data rather than complicating it. For example, a sales dashboard might use expressions to color-code products based on their sales velocity, making it easy for the sales team to identify which products are performing above or below expectations.

Here are some best practices for managing expressions in Power BI:

1. Keep It Simple: Start with simple expressions before moving to complex ones. A basic `IF` statement can be more maintainable and understandable than a nested `SWITCH` function.

2. Use Named Measures: Instead of embedding complex DAX formulas directly into your expressions, create named measures. This makes your expressions easier to read and manage.

3. Organize Your Expressions: Group related expressions together and document their purpose. This will help both you and others who may work on the report in the future.

4. Test for Performance: Some expressions can be resource-intensive. Test your expressions to ensure they don't slow down your reports.

5. Consider User Experience: Use expressions to enhance the report's usability. For example, an expression that changes the background color of a cell based on its value can quickly convey performance without needing to read the actual number.

6. Stay Consistent: Use a consistent logic across all expressions. If red indicates poor performance in one visual, it should do the same in all others.

7. Dynamic Thresholds: Use expressions to create dynamic thresholds that adjust based on the data. For example, setting a sales target that adjusts monthly based on past performance can be more insightful than a static yearly target.

For instance, consider a scenario where you're analyzing sales data. You could use an expression like the following to conditionally format the 'Total Sales' column:

```DAX

Total Sales Color =

IF([Total Sales] >= [Target Sales], "Green", "Red")

This simple expression applies a green color when sales meet or exceed the target and red when they don't, providing an instant visual cue.

In summary, managing expressions with these best practices in mind ensures that your Power BI reports are not only visually appealing but also serve as a powerful tool for data-driven decision-making. By considering different perspectives and applying these principles, you can create expressions that are both effective and efficient, enhancing the overall analytical experience.

Best Practices for Expression Management - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Best Practices for Expression Management - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

8. Troubleshooting Common Expression Errors

Expressions in Power BI offer a powerful way to customize and extend the capabilities of your reports and dashboards. However, crafting these expressions can sometimes be a complex task, especially when it comes to conditional formatting. It's not uncommon for users to encounter errors when building expressions, which can be frustrating and time-consuming to troubleshoot. Understanding the common pitfalls and learning how to effectively debug these issues is crucial for any Power BI user looking to leverage expressions to their full potential.

1. Syntax Errors: These are the most straightforward errors to identify and fix. A missing comma, an unclosed bracket, or a misspelled function name can all lead to syntax errors. For example, if you're trying to use the `FORMAT` function to format a number as a currency but forget the closing parenthesis like so: `FORMAT(Sales[Amount], "$#,#")`, Power BI will return an error. Always double-check your expressions for these simple mistakes.

2. Data Type Mismatch: Power BI expressions are sensitive to data types. Attempting to perform operations on mismatched data types will result in errors. For instance, trying to concatenate a string with a number without proper conversion can cause issues: `Sales[Product] & " sold " & Sales[Quantity]`. To fix this, you need to convert the number to a string using the `TEXT` function: `Sales[Product] & " sold " & TEXT(Sales[Quantity], "General Number")`.

3. Incorrect Context: The context in which an expression is evaluated affects its outcome. A common error is not accounting for the row context or filter context in which your expression is evaluated. For example, `SUM(Sales[Amount])` might not return the expected result if the row context isn't correctly defined. Ensure that you're using functions like `CALCULATE` to modify the context appropriately.

4. Aggregation Issues: When working with aggregate functions, it's important to understand how they interact with the data model. An error might occur if you try to aggregate a column that has already been aggregated at a different level. For example, `SUMX(RELATEDTABLE(Sales), Sales[Amount])` might not work if `Sales[Amount]` is already an aggregated measure. Instead, you should refer directly to the measure: `SUMX(RELATEDTABLE(Sales), [Total Sales Amount])`.

5. Circular Dependencies: Circular dependencies occur when two or more expressions reference each other in a way that creates a loop. This can happen when calculated columns or measures indirectly depend on themselves. For example, if `Measure A` references `Measure B` and `Measure B` references `Measure A`, Power BI will return an error. To resolve this, you need to restructure your measures to eliminate the circular reference.

By keeping these points in mind and methodically checking your expressions, you can minimize errors and ensure that your Power BI reports are both accurate and visually compelling. Remember, troubleshooting is an iterative process—don't be discouraged by errors, as they are often stepping stones to mastering expressions in Power BI.

Troubleshooting Common Expression Errors - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

Troubleshooting Common Expression Errors - Expressions: Expressive Analytics: Leveraging Expressions in Power BI Conditional Formatting

9. Real-World Applications of Expressive Analytics

In the realm of data visualization and business intelligence, expressive analytics stands out as a transformative approach that empowers users to tailor their data narratives with precision and creativity. This technique, particularly within power BI's conditional formatting, allows for dynamic visual storytelling, where the data itself can dictate the style, color, and presentation of information. By harnessing expressions, analysts can go beyond static charts and graphs to create interactive dashboards that respond to user interactions and data changes in real-time.

1. Dynamic Sales Dashboards:

A leading e-commerce platform utilized expressive analytics to revolutionize its sales dashboards. By implementing conditional formatting based on expressions, the dashboard could highlight products with the highest sales growth in green and those with declining sales in red. This real-time feedback allowed the sales team to quickly identify trends and adjust their strategies accordingly.

2. Healthcare Patient Monitoring:

In a hospital setting, patient monitoring systems were enhanced with expressive analytics to provide critical alerts. Using expressions to analyze vital signs, the system could change the display color to red for patients requiring immediate attention, thus improving response times and patient care.

3. financial Risk assessment:

A financial institution integrated expressive analytics into its risk assessment models. By setting up expressions that flagged accounts with unusual transaction patterns, analysts could focus on potential fraud cases, enhancing the efficiency and effectiveness of their audits.

4. retail Inventory management:

A retail chain applied expressive analytics to manage inventory levels across multiple locations. Conditional formatting expressions were used to indicate stock levels, with colors representing overstock, optimal levels, and low stock, enabling better inventory planning and reduction in wastage.

5. customer Satisfaction analysis:

A service company introduced expressive analytics in its customer feedback system. Sentiment analysis expressions helped visualize customer satisfaction levels, with emotive color-coding making it easy to digest and act upon customer feedback.

These case studies demonstrate the versatility and impact of expressive analytics in various industries. By leveraging expressions in Power BI, organizations can create more nuanced and responsive data visualizations, leading to better decision-making and enhanced business outcomes.

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