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Vous créez du contenu pour des publics divers. Comment maintenez-vous l’authenticité tout en restant professionnel ?

Vous êtes curieux de créer un contenu qui résonne ? Plongez et partagez votre approche pour trouver un équilibre entre authenticité et professionnalisme.

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Rédaction de contenu web

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  1. Tout
  2. Rédaction de contenu web

Vous créez du contenu pour des publics divers. Comment maintenez-vous l’authenticité tout en restant professionnel ?

Vous êtes curieux de créer un contenu qui résonne ? Plongez et partagez votre approche pour trouver un équilibre entre authenticité et professionnalisme.

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77 réponses
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    Dr.Pavani Mandiram

    Managing Director | LinkedIn Top Voice in 66 skills I Recognised as The Most Powerful Woman in Business.

    • Signaler la contribution

    A recent survey by HubSpot found that 71% of marketers said that AI helped them personalize the experience that customers received from their company Research by Nosto,a cloud-based content marketing platform found that 86% of consumers value authenticity A survey by Bynder, revealed that only 50% of consumers were able to detect AI-written copy More surprisingly,they found it to be more engaging than human-written words AI will always lack the human touch, a genuine voice and an emotional depth that customers can relate to Disadvantages of AI generated content: Lacks life experience Not self- opinionated Non- authentic Not genuine Content must be personalized and authentic to build a genuine connection, increase engagement

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    Harshikha Agre

    I help experts turn their knowledge into authority with smart content and personal branding | Content Strategist | Personal Branding | Ghostwriting | Instagram Strategy

    • Signaler la contribution

    Maintaining authenticity while staying professional means finding a balance between being yourself and meeting the needs of your audience. It’s important to stay true to your voice, but also make sure the content fits the tone expected by the audience. Being authentic is about being honest and clear, while professionalism ensures the message is well-structured and respectful. By keeping things simple and relatable, you can connect with your audience in a way that feels genuine, without losing the professionalism needed in the content.

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    Avil Beckford

    Helping Female Leaders Gain More Knowledge in Less Time with Books & Bookish Notes

    • Signaler la contribution

    When creating content for diverse audiences, balance authenticity and professionalism. Craft content that aligns with the values and interests of your audience. Understand their backgrounds, preferences, and communication styles. Tailor your content to meet their needs and expectations, creating a genuine connection with them. Ensure your content is well written, error-free, and align with your brand's voice and tone. Balance authenticity and professionalism. Be true to your brand identity while meeting the expectations of your audience. These considerations allow you to create content that resonates with diverse audiences and maintain authenticity and professionalism.

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    Kajal Chhetija

    Infomerics Ratings | BNY | Student at Symbiosis School of Banking and Finance | H.R. College

    • Signaler la contribution

    My approach would be - 1. Understand Audience Diversity: I take time to research and understand the cultural, demographic, and psychographic backgrounds of different audience segments. This helps in tailoring content that resonates with each group while avoiding stereotypes. 2. Use Inclusive Language: I ensure that my language is inclusive, respectful, and free of jargon or assumptions that could alienate certain groups. Authenticity comes from speaking to the audience in a way that feels relevant and considerate of their unique experiences.

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    Gift Nwodo

    Helping You Decode Lab Results in Plain Language | Founder, The Online Medical Lab platform | Medical Lab Scientist | Author | Digital Health & Diagnostics Expert

    • Signaler la contribution

    When creating content for a diverse audience, I maintain authenticity while staying professional by sharing my personal story. People are more likely to engage when they feel I am speaking from real-life experience, not just theoretical knowledge. This connection builds trust and credibility, allowing my message to resonate more deeply because it’s rooted in genuine experience rather than abstract ideas.

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    Sarah Wilcox

    Storyteller📣 Connector 👣 Working for the return of Country to Palawa

    • Signaler la contribution

    A question in return - how do you define professional? Being authentic, caring, creative, accessible, and casual doesn't necessarily compromise professionalism. My professional values are to be genuine and honest and to communicate and engage with the needs and understanding of the relevant community. Being adaptable and flexible and using the audience's preferred methods and channels to understand and share stories and outcomes is critical in building trust. What's important is the integrity of the process - whether it's communications or engagement, and I seek to build confidence in myself and my process, as a professional.

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    Christina Papantoniou

    Ethical Strategic Marketing & Communication Expert | Solving Complex Problems with Strategic Insights, Digital Tools, and Streamlined Processes

    • Signaler la contribution

    To stay authentic while being professional, I create distinct personas for each audience, tailoring content to their values and needs. The tone of voice stays true to the brand, but I adjust it to feel familiar to each group and inclusive of diverse cultures. AI prompts need to be different for each unique audience and I always make sure to refine the content so it sounds natural to the audience it’s meant for.

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    Ameer Humza Khan

    Senior Content Writer | Copy writer | Content Strategist | Digital Marketer | Content Consultant

    • Signaler la contribution

    While valuable information is important, ensuring your audience connects to your tone is just as important. If it's my first time with a particular audience, i might do A/B testing with my content and segment the audiences accordingly. It helps me ensure my content flies better.

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    4
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    Azhar Niazi

    I help businesses rank higher & make profit with SEO | Helped 15+ businesses as an SEO specialist with 4+ years of experience

    • Signaler la contribution

    To stay authentic while being professional, focus on sharing real experiences and insights. Use a conversational tone, like you're speaking directly to your audience, without overcomplicating things. Avoid industry jargon and keep your language simple. Let your personality come through by being honest about both successes and challenges. When you write, think about what your audience genuinely needs or wants to hear, and address their concerns as if you're advising a friend. This approach builds trust and keeps your content relatable.

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