Comment pouvez-vous utiliser la recherche utilisateur pour créer une interface conviviale ?

First focus on why do you need user research. Are you not familiar with the trends of the industry? There are 2 types of user research scenarios. One is where you have the interface to test, this can be done by A/B testing or thinking aloud method, depending upon the situation. The other is where we are trying to understand how users behave, what they do, why they do it and what are their motivations. This will help you in creating a user research framework. If your secondary research can point towards certain patterns, try those out first. The biggest challenge is to keep your questionnaires or interview methods, unbiased.

Before planning research based on a list of objectives and goals, we should prioritize understanding the research environment. This environment should closely replicate the real user scenario. For instance, if we're testing a product meant for on-the-go, having candidates sit in a lab for an hour may not yield the most accurate feedback, aside from identifying obvious design or product issues. In the lab, candidates won't be distracted by passersby, traffic, or noise typical of the real environment. They might spend 20 minutes examining the product instead of giving it a mere 5-second glance.

Understand your target users. Create user personas and segment them to tailor your research to the right audience. Develop a detailed plan that outlines your research timeline, resources needed and responsibilities. Collect data according to your plan. Ensure consistency and objectivity in your methods.

A great example of how to create an effective user research plan is to be aware of the business's priorities for upcoming initiatives and align the strategy with operational needs. Once you have this insight, you can proactively shape your research plan by carefully selecting the appropriate methods and approaches to address the primary questions and hypotheses. As a result, you will gain more confidence in ensuring that the tools also align with your specific scenario and schedule.

🌟I understand the pivotal role that user research plays in crafting a user-friendly interface. It's not just about creating a product; it's about creating an experience. Let's explore how user research, in a nutshell, can guide us in this journey: 1. 🕵️ Understanding User Needs 2. 👥 Personas and Empathy 3. 📝 User Stories 4. 🔍 Heuristic Evaluation 5. 🗣️ User Interviews 6. 🧐 User Testing 7. 📊 Data-Backed Decisions 8. 🎨 Design Iterations 9. 📱 Responsiveness 10. 🏆 Creating a WOW Experience 11. 💬 Continuous Feedback Loop12. 🚀 Competitive Advantage 14. 🌐 Global Reach 15. 🧰 Toolkit of Methods 🌟💡🔍📊🚀

User research helps in identifying the user pain points, expectations and also determin the strategy that could be used for better experience. It also brings clear picture of the features and its value proposition to its users.

User research when combined with the mapping of the complete journey of the user while experiencing the brand will help: identify break points and convert those break points to wow experiences which will inturn create user friendly interfaces

Sharing my hands-on experience for this one. To lanuch and manage a sucessful product, your overall Product Team "must" have "actual users" as key stakeholders (not the Directors or VPs or above) - but those who will login to your product and use it to deliver value on daily basis. Schedule regular debrief sessions with them summarizing your overarching PI planning, Sprint planning (or scope planning, if you are on waterfall). These focussed sessions will help you to connect/engage and collect invaluable feedback from the real end-user perspective. Many a times, entering the meeting room, you will find yourself informing them that their input from last session is being deployed with current Sprint - take a min to enjoy those beaming faces!

Wow! That's such a challenging thing to do. But I love it, not only because it's a nice path to dig deep in user journeys and your daily basis schedule, but because we have a great opportunity to create our user base, and most importantly, keep these users loyal enough to be part of every new experiment, validation or research activity. Once you have a solid and loyal user base, you are one step further to have a predictive and confident research plan.

Begin by clearly defining the profiles of participants you need. Consider behaviors and characteristics relevant to design. Online platforms like research websites, social media or forums can be effective for recruiting participants. Create engaging recruitment posts and screen potential participants based on your defined profiles. Tap into your professional network, colleagues or acquaintances who might fit the participant profiles. Offer appropriate incentives, which can include monetary compensation, gift cards or early access to the product. Use screening surveys to gather additional information about potential participants and ensure they meet your criteria. Aim for a diverse participant pool to capture a broader range of perspectives.

Usually it is quite challenging to reccruit, always consider time and resources and judicially make desicions on choosing the candidates for the research, also given the severity choose the type of user accordingly i.e. for smaller resources try to incorporate the key users having the majority of consideration, only cosider edge cases when you have time and resources to address that.

In this day and age it is absolutely crucial to recruit a sample that is inclusive and representative of the current users. However don’t be linear and do also recruit non-users and ever haters of your product/brand. Haters will give you insights on how to increase market share and understand where competitors are winning. Finally, do expand to consumers representative of people with disabilities and or currently excluded from your products due to the current experience.

Select appropriate research methods, such as interviews, surveys, usability testing or analytics analysis, based on your objectives. Create research protocols that outline the research process, including interview or testing scripts, survey questions and data collection procedures. As previously discussed, recruit participants based on predefined profiles. In usability testing, provide clear tasks for participants to complete while observing their interactions with the interface. Take notes, record sessions and gather feedback. When conducting surveys or interviews, prepare open-ended questions to gather qualitative insights. Encourage participants to share their thoughts and experiences.

When we are dealing with people, we never have enough confidence in how things will happen. But you are not alone, all of us have the same problem…Don't waste your suffering, just accept and make sure you have a plan B. I know you have a deadline, but guess what? Your user can just don't appear. It's normal, and it's ok 👌When you finally are ready to apply your research with your audience, follow some tips: 🔍Test your research before starting with your official key users; 👥Take notes: It's a best practice to have another member of your team taking notes in the session; 💬Make a review with your team after the sessions, looking for improvement for the next one; 📝Documentation by default - Don't procrastinate this. You welcome 😊

While conducting user research its good to indicate the purpose of the user research to the user. So that the users open up for all the research process.

Yeah, when the whole work is done, is nice to analyze the compiled data. It's nice and you can get an advantage from this if all your stakeholders, team members, and cross areas learn from this data. Once my team was working for a shipping platform and was impressed by how the business areas held the data for decision making. What I wanna say with this is simple: let them use it, let them learn from it, and create new assumptions and hypotheses collaboratively to iterate in the research data.

First, organize the data collected from various sources, such as surveys, interviews or usability tests. Ensure it's well-labeled and structured for easy reference. Utilize a coding system to categorize responses and feedback. This helps in identifying common themes and issues. If your research includes quantitative data, use statistical analysis to identify patterns or trends. This might involve tools like Excel or specialized software. Analyze qualitative data (e.g., interview transcripts) by coding responses and comments. Look for recurring words or phrases and group them into themes. Create affinity diagrams to visually cluster related insights, which can reveal user pain points and preferences.

Understand how your insights play out into the wider ecosystem and the brand experience. Align your insights, when possible, with the current business strategy so it is actionable and usable beyond a design sprint.

By using the insights to define proper requirements, create user flows, guide design decisions, and optimize usability, accessibility, and aesthetics, you can develop a user-friendly interface that meets the needs and expectations of your target users and this combine with improvements from frustrating moments of the user journey, will ensure a delightful and unique esperience.

Start by internalizing the user research findings. This means comprehending the pain points, desires, and behaviors of your target audience. Develop detailed user personas based on research data. Personas represent different segments of your user base and help in humanizing design decisions. Prioritize features or elements that directly address user needs and pain points. Ensure these are prominent and easily accessible. Build prototypes and wireframes based on research insights. Test these with real users, gather feedback, and refine the design iteratively. Conduct usability testing to validate design choices. Identify any remaining usability issues and address them promptly.

When your level of confidence is strongly informed by research data, your product team is able to prioritize all features, and most importantly, know what users really care about. When you clearly know which journeys are critical, you can set the success metrics and prototype the necessary changes based on research data. Look for journeys where your business outcome can be improved. I had the opportunity to make great changes using research data impacting KPIs like NPS, CSAT, CES, conversion rate, Churn rate, and so on… Anyway, apply the insights from your research data strategically ✌️

From prototypes to POCs, testing with Lovers & Haters can give you insightful extremes that can be not only informative for the design team but also for the GTM / adoption teams.

Observe what they do, not what they say! Jacob Nielsen was a genius saying that when I first read this quote I found myself reflecting on a lot of companies that I had worked with, struggling with customer priorities and stakeholder expectations, without simply observing and learning from users and customer experience. Once we have the data and we know the critical journeys we can make a script that allows us to validate or invalidate the main hypothesis and make better decisions.

Testing an app's interface includes usability studies where participants complete tasks under observation. A/B testing compares various interface versions to understand user preferences. Tools like heatmaps and click-tracking help identify popular features and user interactions, guiding necessary adjustments. User feedback surveys collect satisfaction data and suggestions for improvement. Continuous testing allows for iterative enhancements, ensuring the interface meets user needs. For example, feedback may prompt the redesign of icons or the enhancement of key features, ensuring a seamless, user-friendly experience.

Begin by clearly defining the objectives of your interface testing. Select a diverse group of participants that represent your target audience. Develop realistic scenarios or tasks that users would perform with your interface. Observe users as they interact with your interface, noting any challenges or issues they encounter. Ask them to think aloud to understand their thought processes. Collect quantitative feedback through surveys and questionnaires. If feasible, conduct eye-tracking studies to understand where users focus their attention on the interface. Implement A/B testing to compare different interface variations and determine which design performs better in terms of user engagement or conversion.

Continue to refine and test the interface until it aligns with our desired outcome, whether it's improved usability, increased user satisfaction, or achieving specific user engagement goals. By following this user-centered approach, you can create an interface that is not only visually appealing but also functional, user-friendly, and aligned with the needs and preferences of our target audience.

By putting designs through testing, we can make sure that products don't just look good but also work like a charm, meeting users' is the best way to make sure that all our features make sens. Whether it's checking how easy it is to use, or trying out different prototypes, this ongoing process of testing and refining ensures that the end product not only looks great but also does the job well.

The question is more on how to use UXR and not the steps/process, the sections seem process oriented. Due to 750 char limit, I am posting a concise take. IMO, you can use any of the many UXR techniques to collect, analyse, synthesise, solutionize, validate, refine and deploy the final user friendly interface. The key here is to bring in an "outside-in" lens, overlay findings to the actual business requirement(s) and then explore possible-plausible pathways. An org's propensity to embrace, invest and apply UXR is key here, else most of the interfaces would be churned out by committees with siloed (and disparate) interests. Don't ask "how", figure out "what" needs to be done to make UXR a mandatory pillar within the org's design playbook.

This form of user research is called A/B testing where 2 variation of UI are presented to the user. The one where the engagement is more designers tend to use the same color palette. One example could be testing a CTA button with 2 different color variation.

User research is your guide to crafting a user-friendly interface. It involves understanding users, keeping things simple, clear communication, ongoing testing, inclusivity, and maintaining consistency throughout the design. It's about creating an intuitive and human-centric experience.

To ensure a user-friendly interface, begin with well-defined objectives. Live experiments and cohort analysis help discern effective features. Success is determined when the 'test' surpasses the 'control,' but this approach relies on hypotheses. For comprehensive user research, initiate interactions with users before design commences. Grasp their aims, simplify information architecture, and ultimately deliver a truly beneficial product. This method prioritizes empathy and a user-centric approach from the project's inception.

A client needed a kitchen cabinet layout that optimized storage, accessibility, and aesthetics. I started by profiling the client, understanding their cooking habits, storage preferences, and any physical constraints. I conducted usability tests with the client to observe their interactions with existing cabinets and gather feedback on pain points. I stayed updated on kitchen design trends, such as pull-out shelves, soft-close mechanisms, and ergonomic heights. Using the insights gained, I created prototypes that addressed the client's specific needs, focusing on features like pull-out trays and easily adjustable shelving. User research served as the foundation for creating a user-friendly interface.

In this section, consider adding any additional information or insights that are relevant to your project but may not neatly fit into the previous sections. This is an opportunity to provide context, share anecdotes, or elaborate on specific points. Here are some ideas on what you might want to include: Case Studies: Share real-life examples or case studies related to your project to illustrate your points or showcase successful outcomes. User Testimonials: Include quotes or testimonials from users or clients who have had positive experiences with your project. Challenges and Solutions: Discuss any challenges you encountered during the project and how you overcame them. This can provide valuable insights to others facing similar situations.

There is not other way of doing it! As long as you are trying to design a user-friendly interface you'll need user research to do that, otherwise you'll be guessing and that is dangerous for a business.