fifty-five

At fifty-five, we're all about data — and recently, a new number has made our head spin: 𝟭𝟬𝟬,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 🎉 To us, this milestone goes beyond statistics: it's all about the incredible community we’re building around topics that matter — Gen AI, data, privacy, and digital transformation. To all of you who have been reading, engaging, and following along from the beginning — 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂. 💓 Your feedback and curiosity are what drive us to keep pushing the boundaries and sharing knowledge that make a difference. 🥰 Onward to more meaningful conversations to come! 🌟 Pierre Harand Jean-François Wassong Nicolas Vaudran Sebastien M. Jerome Colin Sandra Castellani Thibault Cazenave Julie Cazaux Lamiaa Farhat Margaux Montagner Dat Le

August is coming to a close, and so are our Summer Recaps! Our last topic is one that is particularly important to us: Sustainability. Sustainability, particularly in the digital world, has been part of our processes from the beginning. At fifty-five, we’ve integrated sustainability measurement into many projects and often provided mitigation strategies to promote best practices across industries. And over time, our experts have shared their knowledge through a series of in-depth, practical studies, all showcasing real-life use cases and best practices for a more sustainable future. Because sustainability is not about constraints, it’s about opportunities. Find our comprehensive studies on the carbon footprint of digital activities below. ◽ The Carbon Footprint of Websites & Measurement Tools 👉 https://lnkd.in/efPPyNAx ◽ The Carbon Footprint of Media Campaigns 👉 https://lnkd.in/eN7KqEce ◽ The Environmental Cost of Generative AI 👉 https://lnkd.in/eJS8AaVv

How can you strengthen marketing performance when browsers tighten their privacy rules and third-party cookies fade away, making customer journeys harder to track? A global leader in the portable light market, OLIGHT TECHNOLOGY CO., LIMITED faced attribution gaps, data loss, and compliance risks that hindered both analytics accuracy and campaign ROI. With fifty-five, the company restored reliable data collection and conversion attribution, resulting in tangible gains: ◾ 16% lower cost per click ◾ 1.2% increase in ROAS ◾ 5% improvement in Safari/iOS attribution To discover how fifty-five and OLIGHT TECHNOLOGY CO., LIMITED worked together for better data accuracy, stronger performance, and reduced costs, read the full case study 👉 https://lnkd.in/eYCSqkEK Cedric Delzenne 司徒睿 Jerry Xie Yunyi Bai Nicolas Vaudran Jerome Colin Sandra Castellani Sebastien M. Pierre Harand Jean-François Wassong Thibault Cazenave

| 🤖 | Le coût méconnu de l’IA : comment conjuguer innovation marketing et sobriété 👇 Une requête via un chatbot consomme 10x plus d’énergie qu’une recherche Google. À l’échelle mondiale, l’impact est colossal… et trop souvent ignoré. 👉 Dans cet article, Ludovic M. (fifty-five) met en lumière : - une méthodologie pour mesurer l’empreinte carbone de l’IA, - un calculateur open source, - des pistes concrètes pour allier innovation marketing et sobriété numérique. Pour lire l'article : https://lnkd.in/dECeHC7M

🚀 AI 驱动 · 品牌人群再发现 | 跨境品牌增长私享会 📍 深圳 MUJI 酒店 | 9 月 17 日 在生成式 AI 与跨境电商品牌高速发展的当下，如何让品牌在 AI 推荐与精准触达中脱颖而出？ 55 数据携手 Appier，将于 9 月 17 日在深圳举办「跨境品牌增长私享会」，围绕 AI 驱动的品牌增长新路径，带来实战洞察与现场互动： 🔹 数据制胜：跑赢传统流量的AI增长新打法 🔹 Agentic AI × 营销自动化：驱动精准受众的智慧互动新时代 🔹 圆桌讨论：广告与受众的「双向对话」——AI 生成式内容与广告素材的智慧融合 🔹 现场咨询：由 55 数据 × Appier 顾问团队为到场品牌定制投放 / 数据诊断方案 📌 本次活动为品牌专属私享会，席位有限，立即扫码报名！ #AI #跨境品牌 #出海营销 #数据驱动 #Appier #55数据 🚀 AI-Powered Brand Growth | Cross-Border Growth Exclusive 📍 MUJI Hotel Shenzhen | Sept 17 How can brands win in the era of Generative AI + cross-border e-commerce? Join 55 × Appier for an exclusive event featuring: ✨ How to become the top choice in AI/LLM search ✨ Agentic AI × Marketing Automation for precise audience engagement ✨ Real cases, panel discussion & on-site expert consultation 📌 Seats are limited — scan to secure yours now! #AI #CrossBorderEcommerce #MarketingAutomation #DataDriven #Appier #fiftyfive

WE ARE #HIRING! 📢 Même en plein été, fifty-five vous propose des opportunités pour rejoindre notre équipe à Paris et explorer de nouveaux horizons dans l'industrie tech. Découvrez nos offres actuellement ouvertes : ◾ Business Operations Analyst H/F 👉 http://bit.ly/4mrlx2n ◾ Data Consultant H/F 👉 http://bit.ly/4fm1OyH Ce que vous pouvez attendre de fifty-five : ✨ Un environnement de travail stimulant avec des projets à forte valeur ajoutée 🔗 Une collaboration avec une équipe passionnée et expérimentée 🤝 Un accompagnement continu et des perspectives de développement 💻 Une politique de télétravail flexible Envie de nous rejoindre ? Découvrez toutes nos offres ici 👉 http://bit.ly/4eMcXbF Elise GABORIAU Bénédicte Loola Marine O. Faïli BONNET

This week on our 𝗦𝘂𝗺𝗺𝗲𝗿 𝗥𝗲𝗰𝗮𝗽 𝘀𝗲𝗿𝗶𝗲𝘀 we’re talking, once again, about Generative AI. While it’s highly unlikely you’ve never heard of this topic before, we know that this technology is still quite misunderstood, even though it is now firmly implanted in our everyday lives. But beyond the hype cycle, are we truly utilizing this technology in a logical, productive, and safe manner? At fifty-five, we’ve been adapting Generative AI for our clients through innovative use cases for years, and this experience has allowed our experts to share some crucial knowledge and methodology for a deeper understanding of what GenAI can and can’t do. 𝗢𝘂𝗿 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗔𝗜, 𝗳𝗿𝗼𝗺 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀 𝘁𝗼 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘂𝗽 ◽ GenAI: Turning promises into reality: https://lnkd.in/e27d5is9 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗚𝗲𝗻𝗔𝗜 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 ◽ Hôtellerie : l’IA au service de l’expérience client : https://lnkd.in/ew4C7yy4 ◽ Exemples pratiques d’usage de l’IA en entreprise : https://lnkd.in/eWn_jyAE ◽ IA générative : exemples concrets du retail au luxe : https://lnkd.in/eB3P9gTJ ◽ From retail to luxury: two innovative Generative AI use cases : https://lnkd.in/eBrBz2jy 𝗘𝘅𝗮𝗺𝗶𝗻𝗶𝗻𝗴 𝘄𝗵𝘆 𝗺𝗮𝗻𝘆 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘁𝗶𝗹𝗹 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘁𝗼 𝗮𝗱𝗼𝗽𝘁 𝗚𝗲𝗻𝗔𝗜 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲 ◽ GenAI at scale: What’s stopping brands from going all in? 👉 https://lnkd.in/e3MUk6yz Stay tuned for our next recap dedicated to sustainability, and enjoy your summer!

✨ We're proud to announce that fifty-five is now one of the certified partners for Google UK's exclusive Tests & Experiments 2025 program! ✨ This certification strengthens our commitment to always pushing the boundaries of innovation in experimentation and digital performance optimization. Thanks to this pilot program, we'll be able to support our clients with cutting-edge testing methodologies designed by Google, allowing us to measure the incremental impact of their marketing strategies with unmatched precision. A big thank you to Google UK for their trust and congratulations to the fifty-five teams for their essential contribution to this success. Abigail Long, Dimitar Mitev, Carl Read, Flavia Straccini, Jonathan Ohlinger, Christopher Bore, Nathan Boyd

REPLAY DISPONIBLE 📢 Le 28 juin dernier, l’European Accessibility Act (EAA) est entré en vigueur, plaçant l’accessibilité au cœur des priorités digitales. Plus qu’une contrainte réglementaire, elle représente aujourd’hui un levier stratégique pour améliorer la performance et l’inclusion de vos sites et applications. À cette occasion, nous avons co-animé un webinar avec Fruggr by Digital4Better afin de : - Décrypter les nouvelles obligations liées à l’EAA - Explorer les bénéfices business et UX d’une approche inclusive - Partager des bonnes pratiques pour construire une stratégie d’accessibilité durable et pilotée par la data ➡️ Découvrez le replay et accédez à toutes les clés pour faire de l’accessibilité un atout compétitif : https://lnkd.in/eVJcpZ5h Pierre Harand, Jean-François Wassong, Sebastien M., Nicolas Vaudran, Jerome Colin, Sandra Castellani, Agathe Gourhannic, Ludovic M..