Yahav Gozlan

Marketing SHOULD be fun ✨ Aviv Canaani went from VP of Marketing to CRO at Datarails over four years. During that time, the company grew 10X and flipped from 95% outbound to 95% inbound. All while having fun with their audience So... How do you balance brand vs performance? Aviv's POV for you: Most B2B companies treat brand and performance as competing budget items. Aviv unified them under one revenue leader. When you own both marketing spend and sales outcomes, the incentives align. They saw THIS shift happen after the 2022 market crash. Outbound meetings held steady but close rates dropped. Inbound leads converted at much higher rates because those prospects already knew the brand and came in with intent. Brand building makes performance channels work better. But... Aviv's brand building looks nothing like traditional B2B Datarails runs ads featuring Kim Kardashian memes to sell FP&A software to CFOs. They create content with creators from Fiverr. They post jokes on LinkedIn. The head of growth came from mobile gaming, not enterprise software. The thesis is simple: You're selling to humans, not corporations CFOs scroll IG and watch funny videos just like everyone else. Playing it safe is the biggest risk because safe content gets ignored. The key is balance. Datarails pairs scroll stopping content with deep thought leadership. They run a podcast called FP&A Today with over 500,000 downloads. They share data driven insights and interview finance leaders. They give their audience BOTH entertainment and substance. Just like Tiesto. Aviv's team includes people from B2C backgrounds for that exact reason. They produce high volumes of video content, test what works, and feed the algorithms. His prediction for the next phase is that marketing becomes even more human. He's already seeing more sponsored posts from people rather than company pages. Customers talking about products. CEOs and CMOs building personal brands. AKA... Be more human. Have fun with your audience This is the way ✌️ P.S. Make sure you give Aviv a follow!

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Interview on Channel 10 – The Economy Channel with Danny Roup. Boosting productivity in the Israeli economy starts with inclusive participation in the labor market. It’s not just an economic necessity – it’s a moral one.

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It’s been a standout first half for Israeli tech, and the numbers speak for themselves. Startup Nation Central’s upcoming H1 2025 report, built on data from our Finder platform, highlights the strongest performance in three years: 💸 $9.3B in private capital raised, the highest since 2021 🔁 $39.2B in M&A activity, led by Google’s $32B acquisition of Wiz 📈 Median round size up 28%, as investors make bigger, more focused bets ⚪365 rounds, down 10% compared to the second half of 2024 🌍 Global investors participated in 69% of all rounds Full report coming soon! Read the full preview here:👉 https://okt.to/RgBIbe #IsraeliTech #StartupNation #TechTrends #ImpatientInnovation

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Big News from Elssway! We’re excited to announce that Elssway has officially joined CityZone – Tel Aviv’s urban innovation lab! We look forward to collaborating with Liat Shaham, Yoav Milo, and the rest of the team and companies there. Coming Soon to Atidim Park Tel Aviv (Right Next to CityZone): By the second half of this year, Elssway will deploy the first-of-its-kind, fully Wireless Charging Station designed for shared micromobility vehicles. No cables. No hassle. Just charge — wherever you park. As part of the pilot, multiple micromobility operators will participate, demonstrating how wireless charging can improve availability and safety, simplify operations, reduce costs, and support electrification and sustainable transportation across cities. This is just the beginning. #WirelessCharging #Micromobility #UrbanInnovation #urbanmobility

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I added the new Israeli Proptech startup landscape by TLV Partners to my 2025 collection on VC Cafe. There are over 200+ Israeli startups operating in the proptech sector (including a number of unicorns). The new crop of AI-first startups are penetrating every layer of the tech stack - from elevating the tenant experience and enabling predictive maintenance, to construction site monitoring and delivering AI-driven infrastructure insights. Link to the CTech by Calcalist article with the commentary below.

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We’re thrilled to announce that Tabit is the first restaurant tech company in Israel to offer direct integration with Reserve with Google – enabling diners to book a table straight from Google Search or Maps with just a couple of clicks. This feature is already a standard in leading markets like the U.S. – and now, we’re bringing it to Israeli hospitality, with a seamless, guest-first experience. Restaurants using Tabit Guest will: ▪️ Appear prominently on Google with a “Reserve a Table” button ▪️ Receive real-time reservation updates, fully synced with their system ▪️ Enjoy increased visibility, smoother operations, and happier guests “We’ve redesigned the user experience end-to-end: • Reduced the booking process to just two clicks • Connected reservations directly to restaurants using Tabit • Created a natural, modern flow – the way we’d want to book ourselves. This is not just a tech solution – it’s a cultural shift in how guests engage with restaurants. When the experience is simple, fast, and personal – guests come back, and restaurants thrive.” — Idan Shaked, Chief Product Officer & EVP, Tabit. On mobile – where most dining decisions are made – Google listings appear first, making Tabit-powered restaurants the most accessible option for booking. On Google Maps, guests can reserve a table without ever leaving the app – no redirects, no tech platform branding – just your restaurant, front and center. This is more than convenience. It’s the future of hospitality, and we’re proud to lead it – again. Read more here 👉 https://lnkd.in/d2SiCBP5 #Tabit #RestaurantTech #ReserveWithGoogle #GoogleReservations #HospitalityInnovation #DigitalDining

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Israeli AI cosmetic surgery startup Bliss Aesthetics raises $17.5M https://lnkd.in/d9Fuiei9 Shine Capital Synchrony Venture Management, LLC Point72 Ventures Cerca Partners Gal Yosef Gabriella Adirim Miki Rapoport Liron Katzav Yair Kirschner Michael Salzhauer, MD Sharona Botzer Itai Hirsch Sheila Nazarian, MD, MMM Camille Cash

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