LatentView Analytics

Are you truly leveraging AI to optimize your B2B marketing spend? In the latest episode of the Confessions of a B2B Entrepreneur podcast, Boobesh R., Practice Head - Marketing Analytics at LatentView, sits down with host Tom Hunt to explore how AI is transforming B2B marketing. They discuss key topics like the shift from traditional SEO to Generative Engine Optimization (GEO), the power of AI to personalize creative content at scale, practical AI tools that marketers can use now, and the evolving role of campaign managers in an AI-driven world. Listen in as Boobesh shares key insights that challenge conventional thinking and reveal what’s next for AI-driven marketing. Catch the full episode - https://lnkd.in/g4r2EkNM

Our Co-founder, Pramad Jandhyala returned to her alma mater, Indian Institute of Management, Calcutta, for the National Conclave on Entrepreneurship – India 2047.   In the Alumni Success Stories session, she spoke about how LatentView began 20 years ago, when companies in the post-dot-com world faced the challenge of making sense of their data. That idea grew into what we are today: helping some of the world’s largest enterprises use data and AI for real business impact. The tools and tech may have changed over the years, but our purpose — delivering actionable insights for driving accurate decisions — hasn’t.   It was also a chance for Pramad to reconnect with alumni, meet future entrepreneurs, and share what it takes to build something that lasts.

On August 13, 2025, we celebrated a significant milestone in our CSR journey! 15 students received scholarships from LatentView. To honor their achievements, we hosted a Scholarship Celebration at Sevalaya, coinciding with their Annual Exhibition. The day was filled with energy, from inspiring student projects to honest conversations about what’s next. Our CFO, Rajan Bala Venkatesan Venkatesan, joined the occasion as the Chief Guest, and our employees, as volunteers, spent time with students, guiding them on career pathways and future opportunities. We’re proud to play a small part in changing the world through our ongoing collaboration with Sevalaya NGO.

Great products are only great if users truly experience their value. Our challenge? Help more users form lasting habits by tapping into what drives engagement. For a leading software company based in the US, we built a solution that spots the features top users love and recommends them to others making it easier for everyone to see the product’s full potential. The result? Higher engagement, better retention, and happier customers.

GenAI engines are reshaping how content is surfaced—but how do they decide what gets seen? In the latest episode of The New Marketing Equation: Data + AI + Imagination, Tessa Burg, CTO at Mod Op, sits down with Boobesh R., Practice Head - Marketing Analytics at LatentView Analytics, to explore how AI is turning traditional search on its head. For brands, the game has changed—visibility now happens in spaces you don’t own or control. With AI driving search, what strategies are actually working? And how can marketers stay ahead? Listen now - https://lnkd.in/gA2dT-R3

Marketing today is about much more than reaching consumers. It's about understanding them and responding with precision. Today’s marketers are utilizing predictive insights, real-time performance tracking, and automated experimentation to optimize every touchpoint. It’s not just about measuring what happened, it’s about knowing what to do next. In this edition of Why Axis, we explore how AI and advanced analytics are changing the marketing ecosystem. LatentView Analytics' 'Why' Axis newsletter is your go-to source for insights on what's happening across industries and, more importantly, WHY it matters. Each edition brings you a curated selection of industry trends and expert perspectives.

Independence isn’t just a celebration. It’s a pursuit of clarity over chaos, signal over noise, decisions over doubt. Here’s to a nation waking up to shape its future. Happy Independence Day!

You’ve been there. Juggling campaigns across platforms, switching between disconnected tools, chasing updates, and stuck in endless team loops. It’s chaotic and it slows you down. But what if things could work differently? That’s where agentic workflows come in. Swipe to see how it changes the game.

From tariff shocks to extreme weather, supply chain volatility is here to stay. In this blog, Sunder Balakrishnan explains how AI/ML is rewriting the rules of demand forecasting for retail, CPG, and beyond. Full article: https://lnkd.in/gU_YB6v3

Here's to the First of Many in Singapore! We just wrapped up the Singapore edition of Leaders' Circle, our exclusive networking dinner. It was a great evening of engaging conversations, fresh perspectives, and a glimpse into the future of AI. Debika Datta, Delivery Head, Consumer Technology at LatentView, welcomed guests with a brief introduction to LatentView and set the stage for the evening.   The discussions kicked off with our Delivery Manager, Retail Analytics, Vamsi Pulla, sharing insights on navigating the shift from automation to autonomy. He also spoke about the importance of building AI-ready data foundations. This was followed by Salvadiswar S.S., Delivery Manager, LatentView, delving into how ML, Gen AI, and Agentic AI can work together to tackle business problems. Our demos showcased how we help leaders query business data in natural language, empower marketing teams to move from planning to reporting in minutes, and enable on-prem AI to deliver real-time, compliant, personalized answers — all woven seamlessly into daily workflows. This is just the beginning of many more conversations, connections, and collaborations to come.