Nishant Bhardwaj

Nishant Bhardwaj Nishant Bhardwaj is an influencer

Head Marketing & Digital Business l x- YONO, HDFCLife, Ola, 2x Founder I Tedx Speaker, Podcaster l Run Marathons in Suits l Ironman I Golfer

Mumbai, Maharashtra, India
16K followers 500+ connections

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About

Seasoned leader with 15years experience in Digital Business, AI & building brands!

Feel free to follow me if you are interested in AI, Digital Business, Fitness and Longevity! All views are personal and not related to the workplace!

I have led Marketing, Strategic Alliances, and Sales for India's Biggest Digital Neo Bank, YONO SBI, from the founding stage to 65 million users. I am a Marketing & Digital Business leader who loves building brands from scratch, having led & scaled over 36 Products in Fortune 500 & Startups. I am an expert in Brand, Digital, Growth Marketing, GTM & Product Management, having done this for over 15 years, though I am still learning :)

Fun Fact about me -
I am the 1st and only Indian to run a Full Marathon (42.2Kms) in a Business Suits. I believe fitness is the only way humans can unlock their true human potential! I have been doing this since Jan2020.

Here's another one - I have generated over 100Million+ Views on my Ultra Fitness Content on LinkedIn, Instagram, YouTube, TikTok!
I love creating content through my Videos & Podcast with winners from around the World, including Olympic Athletes, Ironman, Ultra Runners, Celebrities & CXO's :)

I love donning the hat of a Speaker. I have delivered multiple talks & Keynotes to over 10,000+ attendees on Branding, Digital Marketing, Influencer Marketing, Personal Branding, Fitness, Mental Health & Motivation.

Follow me to Train Endure Conquer life & work together!

Let's Connect :)

Articles by Nishant

Activity

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Experience

  • HDFC Life

    HDFC Life

    3 years 11 months

    • HDFC Life Graphic

      VP - Head of Fintech Ecosystem Business

      HDFC Life

      - 2 years 9 months

      Mumbai, Maharashtra, India

      All things Fintech Products, Digital Business, Growth & Strategic Alliances.

      1. Responsible for building an Emerging ecosystem Business from the ground up.
      2. Building B2B and B2B2C. This is a P&L Leadership Role
      3. Fintech, Product innovation & tech journey design, Strategic Alliances & Partnerships.

    • HDFC Life Graphic

      Vice President - Head of Marketing (Acquired for $910Million)

      HDFC Life

      - 1 year 3 months

      Bengaluru, Karnataka, India

      Head of Brand & Product Marketing (Exide Life Insurance)
      1. Brand, Digital, Social Media, Product Marketing & Channel Marketing,
      2. Growth Marketing, CSR, Marketing Operations,
      3. Campaign management
      4. Role at Exide Life Insurance (Acquired by HDFC Life for $910Million)

  • TRIFANTRY - Train. Endure. Conquer Graphic

    Founder & Podcaster l Keynote Speaker

    TRIFANTRY - Train. Endure. Conquer

    - 6 years 2 months

    Mumbai, Maharashtra, India

    Trifantry is an Ultra Fitness Company specialising in unlocking human potential through Ultra Endurance & Longevity Science!

    • Top 5 Ironman training companies in India, trained 100+ in Ironman & Marathon!

    • Generated over 100Million views for Longevity & Ultra fitness content

    • Delivered over 200 talks to audiences of up to 2000 attendees at live events, Tedx, and conferences on marketing, motivation, and personal finance.

    • Passion project Trifantry focuses on…

    Trifantry is an Ultra Fitness Company specialising in unlocking human potential through Ultra Endurance & Longevity Science!

    • Top 5 Ironman training companies in India, trained 100+ in Ironman & Marathon!

    • Generated over 100Million views for Longevity & Ultra fitness content

    • Delivered over 200 talks to audiences of up to 2000 attendees at live events, Tedx, and conferences on marketing, motivation, and personal finance.

    • Passion project Trifantry focuses on making Ultra Fitness & Longevity more accessible through coaching and storytelling.

  • SPJIMR SP Jain Institute of Management & Research Graphic

    Visiting Professor

    SPJIMR SP Jain Institute of Management & Research

    - 1 year

    Mumbai, Maharashtra, India

    B2B B2C Sales Marketing AI For FMB

  • State Bank of India Graphic

    Assistant Vice President : Brand & Digital Marketing - YONO SBI

    State Bank of India

    - 4 years 9 months

    Mumbai, Maharashtra, India

    Founding member of YONO SBI, India's biggest Digital Bank.
    Led 0 to 70Million user journey for Brand, Digital & Growth Marketing.
    - Handled portfolio of Marketing with budgets of over $15Million.
    - Over 2 Dozen products launched including SBI Green Marathon, YONO Shopping Festival (YSF), YONO PAY, YONO Krishi, YONO Automall, YONO Super Saving Days, Insta Account Opening, Pre-Approved Personal Loans, General & Life Insurance products.

  • Ola (ANI Technologies Pvt Ltd) Graphic

    City Head- Marketing - New Business

    Ola (ANI Technologies Pvt Ltd)

    - 6 months

    Mumbai Area, India

    Spear-headed Marketing & Sales for Ola Leasing Business in Mumbai.
    - Led a team of 40 Sales & Marketing executives, created Channels of Marketing, Sales & Sourcing. Created Agent and DSA Networks. Responsible for Geo-location based Digital, BTL & ATL initiatives. Created a Fleet of 1200 Cars in 4 months.

  • Cofounder & CEO

    Zopeco (Hyperlocal Groceries Startup- All orders delivered in 3Hrs)

    - 2 years

    Noida, Uttar Pradesh, India

    - Responsible for P&L, Brand & Digital Marketing & Business.
    - Created an e-Commerce platform for Online to Offline Hyperlocal Groceries which aggregated retailers, vendors, and customers. Gave real-time analytics & marketing tools to generate incremental volumes.
    - Bootstrapped the startup, built a team of 40, handled content management, Strategic partnerships, established delivery Processes, eventually raised capital & built a recognizable brand from the ground up.
    - Built O2O…

    - Responsible for P&L, Brand & Digital Marketing & Business.
    - Created an e-Commerce platform for Online to Offline Hyperlocal Groceries which aggregated retailers, vendors, and customers. Gave real-time analytics & marketing tools to generate incremental volumes.
    - Bootstrapped the startup, built a team of 40, handled content management, Strategic partnerships, established delivery Processes, eventually raised capital & built a recognizable brand from the ground up.
    - Built O2O Network of Vendors with co-branded stores. Selected in the elite U.K. Accelerator Program-Esparks.
    - Conducted multiple ATL, BTL (Apartment & Society Activations, Roadshows, Mall Activations ++) OOH, digital marketing(SEO, SEM) campaigns and social media campaigns.
    - Created logistics and cloud call-centre operational teams for order and customer service management.
    - Implemented numerous effective digital marketing and social media campaigns. Created Vernacular content.
    - Key Results: 4 Million Website hits, 5 Million Facebook impressions, 14000+ Registered users, 2000+ Monthly buyers, GMV of INR 80 lakhs in the first year, 75% Market share in Jharkhand.

  • Tata Motors Graphic

    Territory Sales Manager- Small Commercial Vehicles Businesses

    Tata Motors

    - 2 years 1 month

    Jharkhand- India

    1. P/L Responsibility of Rs.100Cr. Annual Revenue in the state
    2. Marketing - State ATL, BTL activities & Campaign activations. Handled a team of 100+
    3. Strategic Partnerships forged with Banks and NBFC’s and managed dealer partners.
    4. Launched 6 new products & scaled up volumes with GTM

  • Eveready Industries India Ltd Graphic

    Area Sales Manager

    Eveready Industries India Ltd

    - 1 year 9 months

    Rajasthan & West Bengal

    1. P/L Responsibility of Rs. 25Crore / Annum with over 40 distributers.
    2. Network Development: Sales, Distribution & logistics
    3. 8 New Product Launches in Tea, Lighting & Battery with Trade, Retail & Event marketing, Events
    4. Team Leader - Area Manager with a team of 20 On-roll & 18 Off-roles
    5. Marketing Stint - Category Management for Lighting - Budget, Pricing, Competition Analysis & GTM

  • Ambuja Cements Ltd Graphic

    Brand Marketing Intern

    Ambuja Cements Ltd

    - 3 months

    Chandigarh Area, India

    Brand voice measurement, Market research, Competition tracking

  • Mahindra & Mahindra Graphic

    Product Management Intern

    Mahindra & Mahindra

    - 6 months

    Redesigned the HR module with Appraisal & Attendance management at Mahindra Tractors

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