Pranay Aluria

 I have made 100s of Voxpop Ads, and here's all my learning. I ran a poll, asking which performance ad format should I decode, and you picked Voxpop. So here’s the breakdown: How to crack Voxpop for performance ads — what works, what fails. Why Voxpop Works???? It feels raw, real, and relatable. People trust people, not brands. When it looks like a real street convo, it skips the "this-is-an-ad" alert in your head. How to Make Voxpop Actually Work 1. Don’t hire an actor, Yes you heard it right. Hire a real host. Actors perform. Hosts connect. You need someone who’s comfortable talking to strangers, reading body language, and pulling real reactions — without a script. 2. Cut the fluff. This is performance content. 20 seconds on intro & outro = 20 seconds wasted. Hook them, hit the insight, land the product. ( Kisi ko nahi janna- " Hi aaj Hum aae hain CP me aur chalo logo se puchte hai") 3. Ask questions that hit home. Generic questions won’t work. Instead of: “Aap apni salary kaise use karte ho?” Why this doesn’t work:No emotional pull, Sounds like a boring survey, Won’t trigger an expressive or honest reaction Try: “Aapki salary bhi ‘Limited Edition’ hai kya? Jaldi khatam ho jaati hai?” This works because: It’s specific , It taps into a common pain point ,It feels like a real-life conversation Questions should sound like real-life problems. 4. Don’t jump to the product — make them ask for it. This is the secret sauce. Let the person talk about their pain point. Then the host connects the dots and introduces the product as a solution. Let the audience feel: “Ohh, that makes sense.” 5. Show. The. Product. I can’t say this enough: If I don’t see it, I won’t buy it. Hold it close to the camera. Show details. Make it real. Don’t assume description is enough. This isn’t radio. 6. CTA = Test Ground Should you mention price? Offer? Order online. → Don’t guess. A/B test it. Every brand behaves differently. Cheat Codes (That Actually Work) 1. Carry free samples — opens people up for better reactions. 2. Start the convo without the camera — camera-shy people vanish fast.  3. Props or quirky lines help lighten the mood — “Free ice cream or free fame?” Bottom Line: Voxpop may look casual — but it only works when planned smartly. It’s not about randomness. It’s about realness. And real needs strategy.

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"CTV is evolving beyond an upper-funnel medium with new formats like shoppable and pause ads unlocking deeper engagement. As India’s ecosystem grows, CTV will become a full-funnel solution that brands simply cannot ignore." – Sahil Bansal, Magnite, on getting more brands to embrace CTV, at ad:tech 2025. #adtechIN #adtech2025

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In a candid chat with Medianews4u.com, Rupinder Singh and Rohan Padival share how the agency is doubling down on data-driven storytelling, programmatic strategy, and AI-powered innovation to drive full-funnel growth across Fintech, FMCG, BFSI, and Wellness. With CTV gaining momentum and authenticity becoming the new currency in digital marketing, ThinkROI is helping brands connect with next-gen consumers through smarter targeting, real-time analytics, and creative-tech integration. https://lnkd.in/grNBSX-c #FMCG #nextgen #tech #fintech #CTV #integration #analytics #BFSI #storytelling #strategy

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YouTube Shorts is #1 in short-form content across diverse categories. From auto, tech and finance, to music, beauty, food and more! Brands not only get More Creators & Trends, they also get - 🚀 MORE REACH: YouTube Shorts crossed Trillions of views in India since launching and is the most used short-form platform in India today! According to a survey conducted by GWI, amongst Gen Z (18-27) in India, 43% of YouTube Shorts users don't use competitor short-form video platforms. ✅ MORE ENGAGEMENT:  YouTube Shorts cultivates a discovery mindset, compelling action: 65% of surveyed Indian users searched for more product, brand, or service information on YouTube after seeing a Shorts Ad, showcasing strong intent for deeper engagement. 🎯 MORE RESULTS: Lower CAC, Higher Search Lift, higher Store Footfalls, uplift in Ad Recall, Lift in Consideration. Our advertisers have delivered it all with YouTube Shorts. That fact is, you Get More with Shorts. Check out the YouTube Shorts hub for more insightful client stories, big trends, and your favorite YouTube creators. Check out the ET BrandEquity column here : https://lnkd.in/dEeR8t3W #MoreOnShorts #YouTube

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Creative ≠ Expensive. It’s Just Thoughtful. Every time a campaign flops, the easy excuse is “budget kam tha.” Reality: most bad marketing isn’t underfunded — it’s under-thought. A ₹50,000 idea that moves people will beat a ₹5 crore celebrity post any day. The future belongs to clever, not costly brands.

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Top media / content consumption trends in 2025, 1) OTT platforms like Netflix will push the ad based model for consumers a lot more. Should rise to 25% of total consumers from 10-15% of total consumers as of today. 2) OTT platforms will focus on sports and live entertainments - think of IPL, NBA, NFL, concerts, stand up comic shows, etc to drive platform engagement. 3) Media houses and movie production houses are not doing well. Expect mergers and buyouts in this sector. 4) The future of search will shift more towards YouTube and TikTok (in the US). Gen Z’s preferred search channel is YouTube, Instagram and TikTok. 5) The continued rise of user generated content. There will be a distinct shift towards nano-influencers. Thoughts? Source: Livemint Lounge, The Economist, The Wall Street Journal, The New York Times Follow Sandeep Das for more such stories.

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The State of Mobile App Marketing in India 2025 🚀 📱 This insight is taken from the Branch survey and interviews with leading mobile marketers in Delhi, Mumbai, and Bangalore (Comment below to get the full report). Only 13% of brands are mobile-first, and most of them agree that mobile apps are central to customer acquisition, engagement, and retention. 71% of respondents rated their mobile app as one of the most important channels for new customer acquisition and driving business growth. Several Challenges include high uninstall rates (58.93%), retention, user experience, acquisition, accurate attribution, and ROI realization. Also, 73% of respondents allocate between 25-75% of their marketing budgets for mobile app growth. Key strategies for mobile app success include optimizing digital customer journeys, leveraging data for deeper engagement, maximizing customer lifetime value, focusing on personalized experiences, and adapting to the evolving landscape with new channels and technologies. 83% of consumers value knowing their devices secure their information and 60% are happy with the app's privacy and security measures. The future of mobile app marketing in India will be driven by data, personalization, and seamless customer experiences. Read the detailed analyses below and to get the report copy comment below ⬇️

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